Dec 26, 2018 4:11:59 PM
Aug 6, 2018 12:23:00 PM
It is no longer enough to satisfy your customers. You must delight them.- Philip Kotler
I mean. Philip Kotler. Really I could just stop there...but I won't. Because if you're a marketer in any facet, and you don't know the "Father of Modern Marketing Philip Kotler," then I owe it to you to introduce you to him.
There are a number of reasons I love and follow Kotler, so many, in fact, that it's probably just easier to bullet point some of my top highlights for you:
Aug 3, 2018 6:28:00 PM
A lot has happened in the last week in the world of inbound...check out the top five stories we think were the best of the best.
Jul 25, 2018 4:35:00 PM
Are you attending any great events coming up in the next few months? Here's a look at our top five marketing events in August. Think of it like our wish list of events...if we didn't have to work, we'd hit them all!
When? August 6-9, 2018
Where? Industry City, NY
Targeting CMOs and senior marketers, brand leaders, agencies and media partners, DigitaLatest was designed to keep marketing executives and leaders in the know with the most up-to-date technology and tools in the industry.
What? Digiday's Content Marketing Summit
When? August 6-8, 2018
Where? Vail, CO
Digiday's content marketing summit has it all...stellar speakers, engaging activities and networking opportunities galore. Throw in the morning yoga sessions and you will NOT want to miss this event. See how content marketing has changed and what your brand needs to do to keep up.
Jul 10, 2018 8:30:59 AM
Are you blogging with little to no reward or measure of success? It's frustrating, right?
We know...we've all been there. But what if I told you actually writing and posting your blog is really only half the battle?
Want to know how to IMMEDIATELY make your blogs more effective and more engaging?
I'll be honest – there is a lot to learn, know and do, but I promise you this: if you follow these (read: very simple) 11 tips, you'll begin to see more results from your blogging efforts, virtually right away. And isn't that what it's all about anyway?
Check out the full infographic below!
(and, if you want to read more in-depth notes on the topic, you can check out my full blog too).
Jul 6, 2018 3:18:00 PM
Self-improvement through content marketing (Target Marketing)
All of us over here at Flair have a common bond in our vested and intense interest in mindful health. From essential oils, to Eastern medicine, to natural and alternative healing, to whole foods, to meditation...if it has the phrase "self-improvement" in it, sign. us. up. Check out how two of our collective favorite things in the world combine...self help and content marketing.
Jul 2, 2018 6:39:38 PM
Those who know me well will tell you...I can apply movie quotes to just about any scenario in life. Jerry Maguire, Ferris Bueller's Day Off and Field of Dreams are a few in particular I tend to over-use.
"Show me the money,"
"It's not show friends..."
"YOU'RE Abe Froman...the sausage king of Chicago???"
and, of course,
"If you build it, they will come..."
But the latter really isn't true when it comes to marketing, or at least when it comes to content marketing. Because it doesn't matter how awesome your content is...if you're not throwing the gasoline on it, it's probably going to die out. So how do you add that spark to your content marketing flame?
One way is the oh-so-powerful social media. Social is bringing brand awareness through influencer marketing, audience connection, inbound marketing and even the odd unboxing trend that seems to have weirdly taken off in the last couple years.
Jun 29, 2018 4:45:00 PM
In the words of Ferris Bueller, "Life moves pretty fast. If you don't stop and look around once in awhile, you could miss it." Same could be said about inbound marketing. But you don't have to worry if you had a busy week and couldn't keep up – we rounded up our fave news articles for you. Check out this week's top five inbound marketing news clips.
Jun 26, 2018 7:16:00 AM
Inbound marketing is many things...but the one thing it's not? Simple. It's complex, multifaceted and, when done right, effective.
If you've wanted to implement inbound strategy but feel overwhelmed with where to start, here's a list of 26 (some of them are very simple) easy-to-do ways you can use inbound marketing to transform your reach and strengthen everything there is when it comes to your brand identity. Read on for our list of the best ways you can use inbound marketing to surge ahead of your competition.
Jun 8, 2018 6:42:39 PM
Each week, the team here at Flair Interactive rounds up five of the top news articles on a relevant marketing, social or SEO topic. This week, we're talking inbound marketing. By the time you're done reading, it'll be a little bit closer to the weekend (and you'll be up to date with the latest in inbound marketing news)! You're welcome.