JUMP START Blog and Online Community

Do you satisfy or delight your customers?

Posted by Joanna Ellis-Escobar

Aug 6, 2018 12:23:00 PM

It is no longer enough to satisfy your customers. You must delight them.- Philip Kotler

I mean. Philip Kotler. Really I could just stop there...but I won't. Because if you're a marketer in any facet, and you don't know the "Father of Modern Marketing Philip Kotler," then I owe it to you to introduce you to him.

There are a number of reasons I love and follow Kotler, so many, in fact, that it's probably just easier to bullet point some of my top highlights for you:

  • he was born, lives, got his Master's at and teaches (at Kellogg School of Management, Northwestern) in my beloved Chicago-land (best place in the U.S.)
  • he has a PhD from MIT and did post-doctoral at Harvard and University of Chicago (so smart)
  • he has written more than SIXTY books (again. so. smart.)
  • he's bridged the concepts of economics and marketing (two things I am wildly fascinated with)
  • he won American Marketing Association's (AMA's) Marketing for a Better World award (love it)
  • I have a secret-almost-crush on him (like in a grandfatherly way...he's smart, funny, charismatic, and totally adorbs)
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Topics: Inbound Marketing, customer relations, inspirational quotes, Philip Kotler, inbound marketing tips, thought leadership, buyers' journey

Top inbound marketing news for week ending 8/3/18

Posted by Joanna Ellis-Escobar

Aug 3, 2018 6:28:00 PM

A lot has happened in the last week in the world of inbound...check out the top five stories we think were the best of the best. 

  1. The customer is always last: Looking at marketing from a different perspective (Forbes)
    An interesting take on not only inbound, but marketing as a whole. Learn how important data is, how to implement inbound strategy that will reach your consumer and how to let go of the "all" and hone in on the "best."
  2. Five ways to create great B2B content (MarTech Series)
    You could post a blog an hour and never really see any results. Why is that? MarTech Series looks at what content works and how to do it. 
  3. Why digital marketing campaigns fail & what you need to do to see real results (Business 2 Community) 
    If you've ever even THOUGHT about launching a digital campaign, this. is. a. must. read. Hint: purpose and strategy are key. 
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Topics: inbound marketing news, Inbound Marketing, digital marketing, industry news, top 5

Top 5 Marketing Events in August

Posted by Joanna Ellis-Escobar

Jul 25, 2018 4:35:00 PM

Are you attending any great events coming up in the next few months? Here's a look at our top five marketing events in August. Think of it like our wish list of events...if we didn't have to work, we'd hit them all! 

What? DigitaLatest
When? August 6-9, 2018
Where? Industry City, NY

Targeting CMOs and senior marketers, brand leaders, agencies and media partners, DigitaLatest was designed to keep marketing executives and leaders in the know with the most up-to-date technology and tools in the industry.

What? Digiday's Content Marketing Summit
When?
August 6-8, 2018
Where?
Vail, CO

Digiday's content marketing summit has it all...stellar speakers, engaging activities and networking opportunities galore. Throw in the morning yoga sessions and you will NOT want to miss this event. See how content marketing has changed and what your brand needs to do to keep up. 

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Topics: marketing events, seo marketing, Inbound Marketing, content marketing strategy

11 things you (absolutely) MUST CHECK before hitting publish (INFOGRAPHIC)

Posted by Joanna Ellis-Escobar

Jul 10, 2018 8:30:59 AM

Are you blogging with little to no reward or measure of success? It's frustrating, right?

We know...we've all been there. But what if I told you actually writing and posting your blog is really only half the battle?

Want to know how to IMMEDIATELY make your blogs more effective and more engaging?

I'll be honest – there is a lot to learn, know and do, but I promise you this: if you follow these (read: very simple) 11 tips, you'll begin to see more results from your blogging efforts, virtually right away. And isn't that what it's all about anyway? 

Check out the full infographic below!

(and, if you want to read more in-depth notes on the topic, you can check out my full blog too). 

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Topics: infographics, blogging, how to blog, blog posting, blog training, blogger, Inbound Marketing, blogging tips

Top content marketing news for week ending 7/6/18

Posted by Joanna Ellis-Escobar

Jul 6, 2018 3:18:00 PM

Can you believe it's already that time again? Time for the Flair weekly roundup...and with summer flying by as quickly as it is, I totally get it if you missed some of the content marketing news this week. No need to worry, though...Flair's got your back. Check out the latest and greatest in the world of content marketing with my weekly round up. There are some  REALLY great ones this week! Happy reading!
 
  1. Why brands need visual and image guidelines (The Content Standard by Skyword)
    If a picture's worth a thousand words, then imagine what the right picture can add to your content. Learn more about how to create and implement visual imagery that works to get you noticed...which, after all, is the whole point of content marketing, isn't it???
  2. Content marketing ROI: 5 ways to measure content marketing success (Business to Community)
    Whether you're a one-person show or you're trying to validate the worth of content marketing to the powers that be in your organization, learning how to measure what's working (and what's not) is powerful. 
  3. Self-improvement through content marketing (Target Marketing)
    All of us over here at Flair have a common bond in our vested and intense interest in mindful health. From essential oils, to Eastern medicine, to natural and alternative healing, to whole foods, to meditation...if it has the phrase "self-improvement" in it, sign. us. up. Check out how two of our collective favorite things in the world combine...self help and content marketing.

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Topics: content marketing news, Content Marketing, weekly roundup, Inbound Marketing

Want to know how to add spark to your content marketing flame?

Posted by Joanna Ellis-Escobar

Jul 2, 2018 6:39:38 PM

Those who know me well will tell you...I can apply movie quotes to just about any scenario in life. Jerry Maguire, Ferris Bueller's Day Off and Field of Dreams are a few in particular I tend to over-use.

"Show me the money," 

"It's not show friends..."

"YOU'RE Abe Froman...the sausage king of Chicago???

and, of course,

"If you build it, they will come..."

But the latter really isn't true when it comes to marketing, or at least when it comes to content marketing. Because it doesn't matter how awesome your content is...if you're not throwing the gasoline on it, it's probably going to die out. So how do you add that spark to your content marketing flame?

One way is the oh-so-powerful social media. Social is bringing brand awareness through influencer marketing, audience connection, inbound marketing and even the odd unboxing trend that seems to have weirdly taken off in the last couple years. 

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Topics: social media, Content Marketing, personas, Inbound Marketing, inspirational quotes

Top 5 inbound marketing news updates for week ending 6/29/18

Posted by Joanna Ellis-Escobar

Jun 29, 2018 4:45:00 PM

In the words of Ferris Bueller, "Life moves pretty fast. If you don't stop and look around once in awhile, you could miss it." Same could be said about inbound marketing. But you don't have to worry if you had a busy week and couldn't keep up – we rounded up our fave news articles for you. Check out this week's top five inbound marketing news clips. 

  1. The future of B2B marketing: A much-needed human touch (Forbes)
    Inbound marketing, by definition, has the human factor embedded into its very philosophy. Everything (read: EVERYTHING) is about making that connection. See how this relates even to the world of B2B, because even in biz, it's still about the people. 
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Topics: Inbound Marketing, top 5, inbound marketing news, Content Marketing

Top 26 revolutionary ways inbound can delight customers

Posted by Joanna Ellis-Escobar

Jun 26, 2018 7:16:00 AM

Inbound marketing is many things...but the one thing it's not? Simple. It's complex, multifaceted and, when done right, effective.

If you've wanted to implement inbound strategy but feel overwhelmed with where to start, here's a list of 26 (some of them are very simple) easy-to-do ways you can use inbound marketing to transform your reach and strengthen everything there is when it comes to your brand identity. Read on for our list of the best ways you can use inbound marketing to surge ahead of your competition. 

  1. Develop Buyers Personas  This is, in a nutshell, the single most important aspect of inbound marketing. Buyer Personas are fictional representations of who your target demographic is. Once you have researched the age range, gender, specific problem they have, where they go for info (Facebook? LinkedIn? Pinterest? Google search?) you can then create and deliver content they would find useful. 
  2. Define, then address, pain points  You'll start this process with your persona development, and you'll use it in everything you do. You don't want content that's just fluffy and shows "yay, you can create content!" You want content that's useful. So what's the main reason your audience needs you? Great! Now show them how you can help!
  3. Personalize content  This is where your Buyers Personas become worth the time you invested in the process of getting them done. You know who your product or service is good for, and you know where those people are...now make sure your content is exactly what they need...and put it exactly where they go.
  4. Use forms – Using smart forms on your site accomplishes two things. One, you gain valuable data and information about your customers. And two, you make it as easy as possible on them. Smart forms dynamically adapt to your user, displaying data and updating per their experience. Have they been there before? Filled out a form before? Capture more info and a better picture of who your customer is through the use of smart forms. 
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Topics: Inbound Marketing, Content Marketing, mobile marketing, marketing campaigns, marketing

Top inbound marketing news for week ending 6/8/18

Posted by Kristin Muckerheide

Jun 8, 2018 6:42:39 PM

Each week, the team here at Flair Interactive rounds up five of the top news articles on a relevant marketing, social or SEO topic. This week, we're talking inbound marketing. By the time you're done reading, it'll be a little bit closer to the weekend (and you'll be up to date with the latest in inbound marketing news)! You're welcome.

 
June 6, 2018
 
Inbound marketing is tough these days. What was once new and cutting edge, is now just expected when it comes to marketing strategy. This makes it even more difficult to stand out and get your brand noticed. Learn five reasons why your marketing strategy may not be yielding the results you want, plus what you can do to change that.
 
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Topics: top 5, Inbound Marketing, inbound, roundup, news

Content marketing - is the queen ruling YOUR content house?

Posted by Joanna Ellis-Escobar

May 21, 2018 3:10:00 PM

With the much-anticipated Royal Wedding having finally graced us all with its presence, we thought this quote uniquely apropos. So in the spirit of all-things-Royal, let’s break down this idea from social media guru-ess Mari Smith –

“Content is King but engagement is Queen, and the lady rules the house!”

Think about this: Engagement is Queen…

Honestly? This just could not ring truer. Because the truth is, you could post a blog every day, tweet multiple times a week, pin every gorgeous board you can imagine and Instagram the heck out of your insightful thoughts and nuggets of experienced, useful wisdom, but if your audience isn’t engaging with any of it…

...really, what is the point?

You can't just Ronco your content marketing - it simply isn't a set-it-and-forget it deal. You have to think about it, research it, plan it, craft it, edit it, revise it, post it...and that’s all just the background work.

THEN, you have to make sure it’s reaching your audience.

How? It’s exasperatingly very simple yet remarkably complicated, all at the same time.

The tricky part about engagement is it's about more than just what content you put out there…it’s also about how you put it out there.

Your goal is to give users what they want and need (even if they don't know it yet), which in turn fosters engagement. Your content marketing stategy should be developing content that's relatable, convenient and, ultimately, that solves a problem.

THIS is what nurtures engagement. And brands that engage, rule the house.

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Topics: Content Marketing, Inbound Marketing, content is king,, engagement is queen

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The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

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