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Top 5 Marketing Events in August

Posted by Joanna Ellis-Escobar

Jul 25, 2018 4:35:00 PM

Are you attending any great events coming up in the next few months? Here's a look at our top five marketing events in August. Think of it like our wish list of events...if we didn't have to work, we'd hit them all! 

What? DigitaLatest
When? August 6-9, 2018
Where? Industry City, NY

Targeting CMOs and senior marketers, brand leaders, agencies and media partners, DigitaLatest was designed to keep marketing executives and leaders in the know with the most up-to-date technology and tools in the industry.

What? Digiday's Content Marketing Summit
When?
August 6-8, 2018
Where?
Vail, CO

Digiday's content marketing summit has it all...stellar speakers, engaging activities and networking opportunities galore. Throw in the morning yoga sessions and you will NOT want to miss this event. See how content marketing has changed and what your brand needs to do to keep up. 

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Topics: Inbound Marketing, seo marketing, marketing events, content marketing strategy

Top SEO news for week ending 7/20/18

Posted by Joanna Ellis-Escobar

Jul 20, 2018 1:44:00 PM

Each week we do a roundup for you, covering the top five articles that came out on a specific, digital marketing-related topic. This week's roundup is on SEO news. So if you had a crazy weed and weren't able to keep up on the SEO news that came out, don't worry – we've got you covered. Read on for the top five SEO-related articles that came out over the last week. 

  1. How to Optimize Content Efforts for SEO (MarTech Advisor)
    One of the best articles "summing it all up" I've come across in a long time. Learn quick, easy ways to use SEO to its fullest potential. 

  2. How to project SEO traffic levels and avoid saying, ‘It depends’ (Search Engine Land)
    So often we see our clients struggle to prove the validity or worth of content management to the higer-ups. I know it works, you know it works, but how do you prove to the boss that it works? Simon Heseltine helps you figure it out.  

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Topics: top 5, SEO, seo marketing, seo news, weekly roundup

Top 5 Marketing Events in July 2018

Posted by Joanna Ellis-Escobar

Jun 29, 2018 7:58:30 AM

Coming at you with the must-go-to marketing events of July. 

What?  MozCon

When? July 9-11, 2018

Where? Seattle, WA

The showstopper event that has something for everyone, from content marketing to SEO to social…MozCon is one of the most-anticipated industry conferences of the year. And if you need more convincing? This three-day event even has a friendly hugging robot, Roger – I mean, what more could you want from a marketing conference?

 

What?  Facebook Ads Summit

When? July 9-13, 2018

Where? ONLINE

We love online events, because packing your bags in the summer should be for vacation, not conferences. So put your suitcase back in the closet and post up at your desk for this online summit geared toward any marketer or biz looking to fine-tune their Facebook ad strategy. The live online training, put on by none other than our fave social media gurus at Social Media Examiner, will leave you in awe. You’ll walk away with a better understanding of the power and capacity Facebook has to offer, so you can generate revenue and further your brand-promotion through your Facebook ads.

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Topics: Content Marketing, digital marketing, online event, conferences, seo marketing, marketing events

Authenticity is the name of the inbound marketing game

Posted by Joanna Ellis-Escobar

Jun 19, 2018 8:30:42 AM

If you're into inbound marketing even just a little bit, you should know the name Tom Fishburne. Founder and CEO of Marketoonist, which parodies the world of marketing in the form of comics, Tom delights with his creative take on various marketing ideologies and subtopics.

But of my many favorite Fishburne-isms, it's something he says in a recent CustomerThink interview that rings truest of all for me:

 

"The best marketing doesn't feel like marketing"

 

I couldn't agree more. In a world of research-at-our-fingertips and Google-searches-galore, consumers are savvier than ever. In-authenticity reeks, and brands that aren't true to their mission (or those who haven't taken the time to explore what their mission actually is) are going to have an increasingly harder time finding marketing that works.

Worse? Those same savvy consumers are also unforgiving. Making the wrong move with your inbound strategy could just mean the death of your brand. Don't get me wrong, we all make honest mistakes, and the brands who make them (and get caught), if they're smart, will own up and charge forward. But the brands who think they can scheme their way into the hearts and wallets of their consumers are in for a rude awakening. 

Marketing, inbound marketing, is about taking the time to:

  • Understand your audience
  • Think about how you can help them
  • Figure out what problem you'll solve
  • Create content that speaks to them
  • Publish on a dependable schedule 
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Topics: blogging, Content Marketing, marketing strategy, blog posting, marketing plan, viral marketing, social media marketing, seo marketing

Top 5 SEO news articles for week ending 6/15/18

Posted by Joanna Ellis-Escobar

Jun 15, 2018 4:10:00 PM

SEO moves faster than a speeding bullet - what works one month may hurt you the next. And with Google's never-ending updates to their algorithm and ranking factors, you can't afford to not keep up with the times. Did you miss out on the top news stories this week? Don't you worry...Flair's got your back. Read on for the top five SEO news articles we thought were worth pointing out from this last week. 

  1. Best ways to improve your SEO and why you need to do it (Forbes)
    Forbes regularly posts on the most current and updated SEO news, and this article (coupled with the noteworthy contributors) doesn't disappoint. Get tips and thoughts from 15 members of the Young Entrepreneur Council - they're some of the brightest minds in biz. And they make some quick-hit-win suggestions that reinforce what we say all the time (like create authoritative content, post consistently and flesh out your meta data).
  2. Supercharging your SEO with AI: Insights, automation and personalization (Marketing Land)
    AI is here, and it's not going away any time soon. So whether you think it's creepy or cool, check out Marketing Land's exposé on how tech companies are fully embracing AI to become power-houses with their automated robotic SEO strategies. Side note: if you're in the "it's creepy" camp, this article is definitely worth the read, as it has some pretty interesting (not to mention calming) stats and thoughts on the subject. You listen to Pandora? Watch Netflix? You're already deep in the throws of AI.
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Topics: roundup, seo marketing, seo news, search engine optimization news

Top 5 marketing events in June 2018

Posted by Joanna Ellis-Escobar

May 28, 2018 12:00:00 AM

Check out these not-to-be-missed marketing events in June. 

What? SearchLove: Boston

When? June 7-8, 2018

Where? Boston, MA

Focused on current data/research for analytics, content, search, site optimization and more, SearchLove Boston is two full and inspiring days with leaders in the industry.

 

What? SMX Advanced

When? June 11-13, 2018

Where? Seattle, WA

An exclusive gathering just for experienced search marketers, SMX Advanced is chock-full of fast-paced, informative sessions that will up your search marketing game.

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Topics: Content Marketing, conferences, seo marketing

Top SEO news updates for week ending 5/18/18

Posted by Kristin Muckerheide

May 17, 2018 4:15:00 PM

If you want to stay in the know on the best ways you can help your brand, check out our list of the top 5 search engine optimization news updates for this week.

 

1. Google confirms it shortened search results snippets after expanding them last December (Search Engine Land)

Have you been spending extra time crafting longer meta descriptions for Google search results? It may have been time wasted after all—Google recently confirmed they've shortened the snippets they show in search results, after having increased them just last December.

But if you're already thinking of going back to shorten all your longer meta descriptions, Google says don't worry too much about it - many of the snippets they choose to include in search results are dynamic, pulling from your content on your site rather than from your meta descriptions anyway [TAKE AWAY: content is STILL important...do you need help optimizing strategic onpage content? See how Flair can help you! 

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Topics: top 5, SEO, search engine optimization, news, seo marketing, seo news, search engine optimization news

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