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Market with Heart

Posted by Aimee Pagano

Feb 7, 2017 10:36:52 AM

The world is undoubtedly in some emotional turmoil right now.

Whether wanted or not, emotion stirs up a great deal of visibility. It ignites—and in
some cases—even drains energy.
While political campaigns are the typical catalysts for stirring up feelings around a particular topic, corporate marketing campaigns can be equally fueled by emotion.

More and more companies are pulling the emotional trigger to create more relevance, context, and connection with their audiences. And as suggested by Beth Comstock, Vice Chair for General Electric, their efforts aren't going unnoticed.

In recognition of a very passionate political landscape right now, here are some of the most emotional marketing campaigns over the last few years. Get out your tissues. While effective and compelling, as you'd expect, they're not always easy to watch.

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Topics: content development, copywriting, web content, Content Marketing, marketing campaigns, email automation, online advertising

Top 5 Food Marketing Campaigns in 2016

Posted by Aimee Pagano

Jan 6, 2017 2:38:25 PM

 

What better way to come out of the holidays than to focus even more on food?

Food and beverage manufacturers, distributors and service providers are always clamoring for new ways to better differentiate their products in a consumer-driven, health conscious, and safety- and sustainability-focused market.

Since 2016 brought some tasty and creative food and beverage marketing campaigns to the table, we thought we’d share some choice take-aways with you. Here are the top 5 campaigns of 2016.

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Topics: viral content, web content, Content Marketing, Inbound Marketing, marketing campaigns, beverage marketing, instagram marketing, online advertising, food marketing, food and beverage marketing

Top 5 Tech Viral Marketing Videos in 2016

Posted by Aimee Pagano

Jan 4, 2017 3:00:00 PM

Whether B2B, B2C, SaaS, cloud-based software or consulting services, the tech sector is leading the pack in terms of progressive and innovative marketing campaigns and approaches. They're trendy, provocative and mold-breaking tones and tactics command attention and pave the way for other business sectors. As such, we've pulled together a handful of our top 5 tech-based marketing videos from 2016.

Keep in mind, we recognize that the majority of technology-based companies don't have interminal budgets like these forerunners. These are still brilliant representations of companies that see their products and services the way their customers see them, and not the reverse. Even the smallest tech company can learn from these examples. What can you do to mimic their success on a smaller scale or with your current resources?

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Topics: viral content, web content, Content Marketing, commercial video, marketing campaigns, online advertising

Why You Should Keep Your Content Simple Enough for a 6-Year Old

Posted by Aimee Pagano

Jan 4, 2017 12:48:38 PM

Albert Einstein once said, "If you can't explain it to a 6-year-old, you don't know it yourself."

I realize this quote is somewhat overgeneralized and oversimplified. If you’re selling a groundbreaking medical device to a neurosurgeon, you’re bound to use technical four-syllabled—and beyond—words that aren’t necessarily rolling off of the tongues of most 6-year olds, or even most adults for that matter.

No, this quote is more about simplicity. Your knowledge of a product or service isn’t based on your ability to use gargantuan (see, it’s easy to do) words. It’s your ability to translate the essence and value of that product or service at the most basic level so that it’s easily digested by all of your audiences.

Sounds simple, right? Pun intended, but no…simplicity is not always as easy as it sounds. Here are some great examples of messaging simplicity at its finest:

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Topics: content development, copywriting, web content, Content Marketing, marketing campaigns, email automation, online advertising

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