JUMP START Blog and Online Community

Measuring Conversions on Facebook, Across Devices and in Mobile Apps

Posted by Julie Lyons

Aug 29, 2014 1:00:00 PM

Facebook recently launched cross-device reporting for Facebook ads, enabling advertisers to see for the first time how people are moving between devices—across mobile apps and the web—before they convert.
Cross-device conversions are becoming increasingly common as people move between their phones, tablets and desktop computers to interact with businesses.
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Topics: facebook, social media, Analytics, measurement


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