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Top inbound marketing news for week ending 6/8/18

Posted by Kristin Muckerheide

Jun 8, 2018 6:42:39 PM

Each week, the team here at Flair Interactive rounds up five of the top news articles on a relevant marketing, social or SEO topic. This week, we're talking inbound marketing. By the time you're done reading, it'll be a little bit closer to the weekend (and you'll be up to date with the latest in inbound marketing news)! You're welcome.

 
June 6, 2018
 
Inbound marketing is tough these days. What was once new and cutting edge, is now just expected when it comes to marketing strategy. This makes it even more difficult to stand out and get your brand noticed. Learn five reasons why your marketing strategy may not be yielding the results you want, plus what you can do to change that.
 
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Topics: top 5, Inbound Marketing, news, inbound, roundup

Top content marketing news for week ending 6/1/18

Posted by Kristin Muckerheide

Jun 1, 2018 3:54:00 PM

Have you been staying on top of the latest trends and news in the world of content marketing lately? Summer is a busy time, we know. The team here at Flair Interactive has gathered the top five content marketing news updates for this week, so read on to get your fill of industry news. 

 

1. How do you set smart SEO goals for your team/agency/project? - Whiteboard Friday (Moz)

When it comes time to make SEO goals for your company, project or otherwise, are you gung-ho to get right in there and start crafting your actual SEO goals right off the bat? If that's the case, you're doing it wrong, according to Rand Fishkin on this Whiteboard Friday from Moz. He recommends a different approach that he explains in this blog. 

 

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Topics: top 5, Content Marketing, news, content marketing news, content is king,

Top social media marketing news updates for week ending 5/25/18

Posted by Kristin Muckerheide

May 25, 2018 3:46:22 PM

Like everything else digital...the world of social media is always changing. With new platforms and tools being developed all the time, there's a lot to keep up with.

The fact is, your customers are already using social media. And we all know you want to be where your customers are. But where do you start?

To help you stay on top of your game, the team here at Flair Interactive has gathered the top 5 social media marketing news updates for this week. 

Discover how to attract new prospects through your Facebook ads by using case studies and customer testimonials to build awareness and trust in your brand.

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Topics: top 5, social media, news, social media marketing

Top SEO news updates for week ending 5/18/18

Posted by Kristin Muckerheide

May 17, 2018 4:15:00 PM

If you want to stay in the know on the best ways you can help your brand, check out our list of the top 5 search engine optimization news updates for this week.

 

1. Google confirms it shortened search results snippets after expanding them last December (Search Engine Land)

Have you been spending extra time crafting longer meta descriptions for Google search results? It may have been time wasted after all—Google recently confirmed they've shortened the snippets they show in search results, after having increased them just last December.

But if you're already thinking of going back to shorten all your longer meta descriptions, Google says don't worry too much about it - many of the snippets they choose to include in search results are dynamic, pulling from your content on your site rather than from your meta descriptions anyway [TAKE AWAY: content is STILL important...do you need help optimizing strategic onpage content? See how Flair can help you! 

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Topics: top 5, SEO, search engine optimization, news, seo marketing, seo news, search engine optimization news

Top 5 content marketing news for week ending 5/4/18

Posted by Kristin Muckerheide

May 5, 2018 11:00:00 AM

Have you been staying on top of the latest content marketing news updates? If not, the team here at Flair Interactive has you covered. Here are five of the latest content marketing news updates for this week:

Not just for journalists anymore, the inverted-pyramid style of organizing and prioritizing information can be used in your content marketing efforts, too. Moz's latest Whiteboard Friday demonstrates the what, why and how.
 
2. Google wants to make audio content searchable (Search Engine Journal)
You might start seeing podcasts pop up in search engine results if Google has its way. They hope to start making audio content searchable by incorporating podcast metadata into search results. The audio content would appear alongside articles, videos and images, just like any other type of content.  
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Topics: top 5, Content Marketing, news

Top 5 social media news for week ending 4/29/18

Posted by Kristin Muckerheide

Apr 27, 2018 8:00:00 AM

Have you been staying on top of the latest social media news updates? If not, the team here at Flair Interactive has you covered. Here are five of the latest social updates for this week: 

Just about everyone and their mother (and their grandmother, at that) is on Facebook, or at least has used it at some point. But do you know all the helpful tools and features you can use on Facebook as a marketer? This article takes you through 12 such features that might be helpful to you in your social media marketing.

Overlooked features seems to be a theme this week. But this article doesn't just talk about Facebook; it talks about how to make sure your marketing is effective among ALL social networks you choose to use in your social media marketing strategy.

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Topics: top 5, social media, news, social media marketing

Top 5 Facebook updates for week ending March 4

Posted by Aimee Pagano

Mar 6, 2017 11:02:34 AM

Want to stay up-to-date about the latest news, updates and happenings in the world of online marketing? Subscribe to our mailing list for weekly updates. This week, we've compiled a list of the latest Facebook updates for the week ending March 4, 2017:

1) 5 Tips To Creating An Unbeatable Facebook Ad Campaign:

Are you trying to nurture leads through Facebook ad campaigns? This Kissmetrics blog post describes the tweaks that you should implement while running your ad campaigns. Follow these tips to improve your ad campaigns.

 2) How To Refine Your Facebook Audience For Better Ad Targeting:

Another great post related to Facebook ads is published by Social Media Examiner. This article explains how three Facebook custom audience segments can be built and analyzed.

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Topics: facebook, social media, news

Lisa Kirschner Talks Hubspot in Website Magazine

Posted by Lisa Kirschner

Oct 1, 2014 1:09:00 PM

Web_Site_Magazine_September_2014Have you heard a lot about Hubspot's content optimization system (COS) and you're wondering how it stacks up against other CMS tools?

Website Magazine asked me and nine other marketing experts to talk about what CMS tools we use and how those tools have helped us get better results from our online marketing efforts or our clients' online marketing efforts.

After the other marketers talk about how they're getting...well...predictable results from well-known tools such as Wordpress and Joomla, I close out the article with information about how Hubspot absolutely crushes these other tools.

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Topics: CMS, CMS Tools, lisa kirschner, Hubspot, web site magazine, media, hubspot cos, news

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The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

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