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How to Use Instagram to Build Your Brand's Image and Connect

Posted by Mona Mangat

Mar 9, 2017 6:30:00 AM

The word is out: Instagram is one of the most important marketing tools out there. With more than 500 million users, this social network is best geared towards small businesses who want to build their brand and engage new and existing customers.

It's important to have an arsenal of tools at your side so you can begin to unlock the unique marketing opportunities that social media platforms like Instagram can provide. You'll have to incorporate it into your existing workflow, but it's definitely worth the effort.

It's an exciting way to give your audience a visual idea about who you are. Using Instagram, you can share photos and videos with hashtags, allowing you to connect directly with your customers. The more you use it, the more you will learn how to create compelling content that will engage viewers and spark conversation online. Word of mouth is still the top way for people to learn about your brand, and this is one way to start a conversation by sharing your content across all platforms.

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Topics: viral content, instagram, marketing campaigns, instagram marketing

Top 5 Food Marketing Campaigns in 2016

Posted by Aimee Pagano

Jan 6, 2017 2:38:25 PM

 

What better way to come out of the holidays than to focus even more on food?

Food and beverage manufacturers, distributors and service providers are always clamoring for new ways to better differentiate their products in a consumer-driven, health conscious, and safety- and sustainability-focused market.

Since 2016 brought some tasty and creative food and beverage marketing campaigns to the table, we thought we’d share some choice take-aways with you. Here are the top 5 campaigns of 2016.

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Topics: viral content, web content, Content Marketing, Inbound Marketing, marketing campaigns, beverage marketing, instagram marketing, online advertising, food marketing, food and beverage marketing

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