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Top social media news for week ending 8/31/18

Posted by Joanna Ellis-Escobar

Aug 31, 2018 4:38:00 PM

Cheers to three-day weekends and cheers to another weekly roundup. Read on for our top five picks in social media news for the week ending on 8/31/18. 

  1. Time saving social media strategies (Forbes)
    The first two sentences sum this baby up...strong social presence plus regular content and engagement with your users can equal quite the reward. But going at it solo (meaning you chose NOT to hire a company to help you) can be a daunting feat. Worth the read, with some great tips on how to implement strategy that works, but that you don't need 27-hours in your day to use. (Plus, writer and CEO/Founder of Studio 15 Jia Wertz is ah--mazing...if you're not following her, you should be!)

  2. It's time to make social media more responsible (Singularity Hub)
    A thoughtful piece on social responsibility. While not quite our typical marketing-focused piece, a good reminder that brands have a responsibility to use social wisely. 
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Topics: social media news, top 5, weekly roundup, roundup, social media marketing, social advertising, social media

Top WordPress news for week ending 8/17/18

Posted by Joanna Ellis-Escobar

Aug 17, 2018 7:11:00 PM

Weekly roundup is here again. This week, we're talking all-things WordPress. Find out the latest and industry greatest in our top five news stories about WordPress!

  1. How to increase your PageSpeed in WordPress (Search Engine Land)
    Learn how to optimize your WordPress site to increase your PageSpeed - because Google cares about how long it takes your site to load, so you should care too. 
  2. Can WordPress support enterprise needs? (CMS Wire)
    The ins and outs of WordPress for enterprise-sized corporations, covering everything from Plugins to integration capabilities and more. 
  3. UK researchers warn of serious WordPress PHP flaw (Info Security Magazine)
    You may have heard about this over the last week or so, as it's been covered by virtually every digital news outlet who has even the slightest interest in the CMS world. Why is this potential flaw such a big deal? Three words: complete system compromise. Learn more in this article.
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Topics: wordpress news, wordpress, top 5, industry news, weekly roundup

Top content marketing news for week ending 8/10/18

Posted by Joanna Ellis-Escobar

Aug 10, 2018 6:40:00 PM

Another week, another news roundup...Read on for the top four content marketing news stories that came out during the week of August 6 - 10th. And, yes, I know it's normally "top five" – check out our last entry for the week. (HINT: remember GDPR?)...it's technically not a content marketing news story, but worth the read and you can bet you'll see it on our radar as it plays out. 

  1. How to align your content marketing and PR strategies (Forbes) 
    An interesting perspective on a topic we see many brands struggle with – how to align the two major roles of PR and content marketing.   
  2. Can content marketing exist in a non digital space? (Skyword's ContentStandard)
    This may be my fave article of the week (both content marketing related and non...). Often, we hear clients lamenting the idea that "their customer" doesn't read blogs or care about social, so why should they use content marketing in their branding efforts?  (I'd argue they should be asking "how").
  3. 'Social has gotten more difficult': Marketers mull the pitfalls of content marketing (Digiday) 
    Real, timely, relatable reactions to how social has changed everything from how customer service and complaints go down, to internal issues stemming from a social presence – quotes recorded directly from town halls and working groups at the Digiday Content Marketing Summit in Vail, CO this week. 
  4. Where to turn for content marketing inspiration (Thomas)
    From analyzing competitive research to looking at customer conversations to staying on top of Google trends, this handy no-fuss checklist gives struggling content marketing strategists plenty of ideas to work from. 
  5. The United States finally starts to talk about data privacy legislation (MarTech) 
    While this last one technically isn't a direct content marketing piece, I feel it's important enough to include in this week's roundup. The beginning of 2018, I spent countless hours researching, understanding, advising and reporting on Europe's GDPR legislation (in case you've been under a rock and didn't hear about the EU's widespread, powerful, heavy handed privacy laws that were put into place a few months ago, you can catch up with these past blogs on the topic: [INFOGRAPHIC] The Ultimate Guide to GDPR and Top 3 GDPR resources...because you're almost out of time!). 
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Topics: content marketing strategy, content marketing news, content is king,, GDPR, CCPA, weekly roundup, top 5

Top SEO news for week ending 7/20/18

Posted by Joanna Ellis-Escobar

Jul 20, 2018 1:44:00 PM

Each week we do a roundup for you, covering the top five articles that came out on a specific, digital marketing-related topic. This week's roundup is on SEO news. So if you had a crazy weed and weren't able to keep up on the SEO news that came out, don't worry – we've got you covered. Read on for the top five SEO-related articles that came out over the last week. 

  1. How to Optimize Content Efforts for SEO (MarTech Advisor)
    One of the best articles "summing it all up" I've come across in a long time. Learn quick, easy ways to use SEO to its fullest potential. 

  2. How to project SEO traffic levels and avoid saying, ‘It depends’ (Search Engine Land)
    So often we see our clients struggle to prove the validity or worth of content management to the higer-ups. I know it works, you know it works, but how do you prove to the boss that it works? Simon Heseltine helps you figure it out.  

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Topics: seo news, seo marketing, SEO, weekly roundup, top 5

Top WordPress news for week ending 7/13/18

Posted by Joanna Ellis-Escobar

Jul 13, 2018 7:16:00 PM

This week's roundup is WordPress-focused. See below for everything you may have missed in the last week in the world of WordPress news. We even threw in some World Cup news...
  1. 3 best WordPress alternatives for serious business owners (AllBusiness)
    Wondering if a WordPress site is your only option? Not so, my friends...Check out AllBusiness's breakdown on the top three alternatives to WordPress - and they break it down even further by segmenting the top options for content-based sites, eCommerce sites and blog-only sites. 

  2. 11 WordPress plugins for customer support (PracticalEcommerce)
    Bad, untimely or an entire lack-thereof customer service can KILL your business. Take a look at PracticalEcommerce's article on the 11 best WordPress plugins for customer support. 
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Topics: wordpress, wordpress news, weekly roundup, roundup, industry news

Top content marketing news for week ending 7/6/18

Posted by Joanna Ellis-Escobar

Jul 6, 2018 3:18:00 PM

Can you believe it's already that time again? Time for the Flair weekly roundup...and with summer flying by as quickly as it is, I totally get it if you missed some of the content marketing news this week. No need to worry, though...Flair's got your back. Check out the latest and greatest in the world of content marketing with my weekly round up. There are some  REALLY great ones this week! Happy reading!
 
  1. Why brands need visual and image guidelines (The Content Standard by Skyword)
    If a picture's worth a thousand words, then imagine what the right picture can add to your content. Learn more about how to create and implement visual imagery that works to get you noticed...which, after all, is the whole point of content marketing, isn't it???
  2. Content marketing ROI: 5 ways to measure content marketing success (Business to Community)
    Whether you're a one-person show or you're trying to validate the worth of content marketing to the powers that be in your organization, learning how to measure what's working (and what's not) is powerful. 
  3. Self-improvement through content marketing (Target Marketing)
    All of us over here at Flair have a common bond in our vested and intense interest in mindful health. From essential oils, to Eastern medicine, to natural and alternative healing, to whole foods, to meditation...if it has the phrase "self-improvement" in it, sign. us. up. Check out how two of our collective favorite things in the world combine...self help and content marketing.

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Topics: content marketing news, Content Marketing, weekly roundup, Inbound Marketing

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