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Top 26 revolutionary ways inbound can delight customers

Posted by Joanna Ellis-Escobar

Jun 26, 2018 7:16:00 AM

Inbound marketing is many things...but the one thing it's not? Simple. It's complex, multifaceted and, when done right, effective.

If you've wanted to implement inbound strategy but feel overwhelmed with where to start, here's a list of 26 (some of them are very simple) easy-to-do ways you can use inbound marketing to transform your reach and strengthen everything there is when it comes to your brand identity. Read on for our list of the best ways you can use inbound marketing to surge ahead of your competition. 

  1. Develop Buyers Personas  This is, in a nutshell, the single most important aspect of inbound marketing. Buyer Personas are fictional representations of who your target demographic is. Once you have researched the age range, gender, specific problem they have, where they go for info (Facebook? LinkedIn? Pinterest? Google search?) you can then create and deliver content they would find useful. 
  2. Define, then address, pain points  You'll start this process with your persona development, and you'll use it in everything you do. You don't want content that's just fluffy and shows "yay, you can create content!" You want content that's useful. So what's the main reason your audience needs you? Great! Now show them how you can help!
  3. Personalize content  This is where your Buyers Personas become worth the time you invested in the process of getting them done. You know who your product or service is good for, and you know where those people are...now make sure your content is exactly what they need...and put it exactly where they go.
  4. Use forms – Using smart forms on your site accomplishes two things. One, you gain valuable data and information about your customers. And two, you make it as easy as possible on them. Smart forms dynamically adapt to your user, displaying data and updating per their experience. Have they been there before? Filled out a form before? Capture more info and a better picture of who your customer is through the use of smart forms. 
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Topics: marketing, mobile marketing, Content Marketing, Inbound Marketing, marketing campaigns

Laugh with Them: Why You Should Inject Humor into Your Marketing

Posted by Mona Mangat

Jan 19, 2017 3:54:45 PM

If you can make them laugh, well then you've won half the battle, and probably you've won them over too.

One of the best times to witness big companies using their funny bones to their advantage is in January/February. The most sought-after and highly awaited commercials are played during the NFL's championship final: the Super Bowl, and without disappointing, year after year they deliver cutting-edge humorous content that speaks to millions of consumers in a way that only humor can.

Out are the professional, serious and stiff images that were de riguer when marketing first became an acknowledged activity for mainstream businesses to do. Since then, due the nature of the online world, where 'going viral' is the holy grail for marketers, humor has been one way in which they have achieved their legend status. There are commercials and campaigns from years past that still get talked about today and are the benchmark for marketers right now.                                                      

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Topics: videos, marketing, Inbound Marekting, increase traffic, humor

Top 5 Content Marketing News Updates for Week Ending 1/6/2017

Posted by Mona Mangat

Jan 6, 2017 12:40:49 PM

It's been a busy week full of lots of interesting news and events, including the turn of a new year. See what you might have missed while out, when it comes to content marketing for the week ending January 1, 2017. Check out a few of this week's top stories chosen for the business savvy by Flair Interactive Services.

5 Commitments Effective Content Marketers Should Make in 2017
Here are some key new year's resolutions that content marketers should make if they want to increase the value and effectiveness of their content. The number one point being: To create content with purpose and meaning that people can find a connection with. And of course, to promote that content so as to create a wider awareness for your brand.

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Topics: Content Management, content, marketing, social media

Top 5 Content Marketing News Updates for Week Ending 9/23/2016

Posted by Marissa Kasarov

Sep 25, 2016 9:42:33 PM

Find out what you've missed in the world of content marketing for the week ending September 23, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

Objectives are measurable outcomes. They’re what “done” looks like, and they help you achieve your goals. Objective statements start with verbs — increase, decrease, sell. Learn more here, courtesy of Vertical Measures, with our first feature of this week's content marketing roundup. 


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Topics: Content Management, content, marketing, social media

Top 5 Content Marketing News Updates for Week Ending 9/16/2016

Posted by Marissa Kasarov

Sep 18, 2016 5:30:00 PM

Find out what you've missed in the world of content marketing for the week ending September 16, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

Creating engaging, interesting content is a top priority for marketers, yet only 30 percent say they are effective at it. One of the most reader-friendly, popular types of content is blog posts, but they need to be worth your readers' time and attention. Check out these great tips offered by Business 2 Community. 


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Topics: Content Management, content, marketing, social media

Top 5 Content Marketing News Updates for Week Ending 9/9/2016

Posted by Marissa Kasarov

Sep 11, 2016 10:34:00 PM

Find out what you've missed in the world of content marketing for the week ending September 9, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

Companies like American Express, GE, and Hubspot brilliantly use helpful and fascinating content to reach their target audience and generate amazing outcomes. But you need to be practical. You have to know what you are getting yourself into.


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Topics: Content Management, content, marketing, social media

Top 5 Content Marketing News Updates for Week Ending 8/26/2016

Posted by Marissa Kasarov

Aug 28, 2016 10:57:49 PM

Find out what you've missed in the world of content marketing for the week ending August 26, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

Google now looks for factors like bounce rates and the time spent on a page and site to see if your content is actually being read. Google is all about relevancy, and providing the best answers to consumers questions. Because of this, companies have to make sure that they make engaging, shareable content. Find out what that means for businesses here, courtesy of the Huffington Post. 


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Topics: Content Management, content, marketing, social media

Top 5 Content Marketing News Updates for Week Ending 8/19/2016

Posted by Marissa Kasarov

Aug 22, 2016 1:40:46 AM

Find out what you've missed in the world of content marketing for the week ending August 19, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

Content marketing is an essential technique for marketers these days. Thanks to content marketing, companies have been able to raise brand awareness, increase leads, and elevate their status as an industry leader. Despite these benefits and acceptance, there are still misconceptions about content marketing that need to be debunked immediately.


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Topics: Content Management, content, marketing, social media

Top 5 Content Marketing News Updates for Week Ending 8/5/2016

Posted by Marissa Kasarov

Aug 8, 2016 12:32:31 AM

Find out what you've missed in the world of content marketing for the week ending August 5, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

As more companies enter the fold of content marketing, competing for a slice of that ROI pie, and experienced companies push forward to find new ways to connect with their audiences, content marketing trends emerge and evolve—and 2016 has been no exception to that rule.

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Topics: Content Management, content, marketing, social media

Top 5 Content Marketing News Updates for Week Ending 7/29/2016

Posted by Marissa Kasarov

Jul 31, 2016 9:06:44 PM

Find out what you've missed in the world of content marketing for the week ending July 29, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

It's not just about having a blog. Over at MarketingLand, Steve Olenski offers 10 ways to create content that will attract visitors to your e-commerce business and drive them to purchase.

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Topics: Content Management, content, marketing, social media

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