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3 Awesome Tips on How to Overcome Ever-Decreasing Attention Spans

Posted by Mona Mangat

Feb 14, 2017 12:18:08 PM

More and more, little screens are stealing previous seconds of our attention, when we should be doing things like listening to a child, spouse or friend, working or even driving. Every day, the temptation to look at our mobile devices gets more addictive as people become more dependent on instant information and become masters of multitasking.

When you have so many distractions coming in from social media updates, live video, and non-stop streams of tempting click-bait digital content, it becomes harder and harder to market to your audience since you know their attention, just like yours is split up into many different areas. Not only will you have to catch their attention, you'll have to keep it as long as you can, and that's not very long.

Recently, it's been estimated that the average person is so distracted by their screens that they check their phone more than 1,500 times a week. So, if our attention spans as social beings have shrunk, it's no major shock. It's only last 8 seconds so you have to accomplish a lot in a little bit of time.

Keeping someone's attention and maintaining their concentration, to have them focused on your message is a massive deal. So, when it comes to marketing, capturing the attention of your audience is essential to developing a scheme that not only delivers your message but makes sure it's noticed and remembered.

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Topics: content, Inbound Marketing

Top 5 Content Marketing News Updates for Week Ending 1/6/2017

Posted by Mona Mangat

Jan 6, 2017 12:40:49 PM

It's been a busy week full of lots of interesting news and events, including the turn of a new year. See what you might have missed while out, when it comes to content marketing for the week ending January 1, 2017. Check out a few of this week's top stories chosen for the business savvy by Flair Interactive Services.

5 Commitments Effective Content Marketers Should Make in 2017
Here are some key new year's resolutions that content marketers should make if they want to increase the value and effectiveness of their content. The number one point being: To create content with purpose and meaning that people can find a connection with. And of course, to promote that content so as to create a wider awareness for your brand.

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Topics: Content Management, content, marketing, social media

Top 5 Content Marketing News Updates for Week Ending 9/23/2016

Posted by Marissa Kasarov

Sep 25, 2016 9:42:33 PM

Find out what you've missed in the world of content marketing for the week ending September 23, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

Objectives are measurable outcomes. They’re what “done” looks like, and they help you achieve your goals. Objective statements start with verbs — increase, decrease, sell. Learn more here, courtesy of Vertical Measures, with our first feature of this week's content marketing roundup. 


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Topics: Content Management, content, marketing, social media

Top 5 Content Marketing News Updates for Week Ending 9/16/2016

Posted by Marissa Kasarov

Sep 18, 2016 5:30:00 PM

Find out what you've missed in the world of content marketing for the week ending September 16, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

Creating engaging, interesting content is a top priority for marketers, yet only 30 percent say they are effective at it. One of the most reader-friendly, popular types of content is blog posts, but they need to be worth your readers' time and attention. Check out these great tips offered by Business 2 Community. 


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Topics: Content Management, content, marketing, social media

Top 5 Content Marketing News Updates for Week Ending 9/9/2016

Posted by Marissa Kasarov

Sep 11, 2016 10:34:00 PM

Find out what you've missed in the world of content marketing for the week ending September 9, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

Companies like American Express, GE, and Hubspot brilliantly use helpful and fascinating content to reach their target audience and generate amazing outcomes. But you need to be practical. You have to know what you are getting yourself into.


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Topics: Content Management, content, marketing, social media

Top 5 Content Marketing News Updates for Week Ending 8/26/2016

Posted by Marissa Kasarov

Aug 28, 2016 10:57:49 PM

Find out what you've missed in the world of content marketing for the week ending August 26, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

Google now looks for factors like bounce rates and the time spent on a page and site to see if your content is actually being read. Google is all about relevancy, and providing the best answers to consumers questions. Because of this, companies have to make sure that they make engaging, shareable content. Find out what that means for businesses here, courtesy of the Huffington Post. 


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Topics: Content Management, content, marketing, social media

Top 5 Content Marketing News Updates for Week Ending 8/19/2016

Posted by Marissa Kasarov

Aug 22, 2016 1:40:46 AM

Find out what you've missed in the world of content marketing for the week ending August 19, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

Content marketing is an essential technique for marketers these days. Thanks to content marketing, companies have been able to raise brand awareness, increase leads, and elevate their status as an industry leader. Despite these benefits and acceptance, there are still misconceptions about content marketing that need to be debunked immediately.


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Topics: Content Management, content, marketing, social media

Top 5 Content Marketing News Updates for Week Ending 8/5/2016

Posted by Marissa Kasarov

Aug 8, 2016 12:32:31 AM

Find out what you've missed in the world of content marketing for the week ending August 5, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

As more companies enter the fold of content marketing, competing for a slice of that ROI pie, and experienced companies push forward to find new ways to connect with their audiences, content marketing trends emerge and evolve—and 2016 has been no exception to that rule.

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Topics: Content Management, content, marketing, social media

Top 5 Content Marketing News Updates for Week Ending 7/29/2016

Posted by Marissa Kasarov

Jul 31, 2016 9:06:44 PM

Find out what you've missed in the world of content marketing for the week ending July 29, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

It's not just about having a blog. Over at MarketingLand, Steve Olenski offers 10 ways to create content that will attract visitors to your e-commerce business and drive them to purchase.

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Topics: Content Management, content, marketing, social media

Top 5 Content Marketing News Updates for Week Ending 7/15/2016

Posted by Marissa Kasarov

Jul 17, 2016 9:58:03 PM

Find out what you've missed in the world of content marketing for the week ending July 17, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

True content marketing means a wholesale commitment to systematic editorial planning, publication and distribution of content to achieve business outcomes (i.e. sales, fundraising), a commitment that requires structural, cultural, and systematic changes in order to achieve content marketing's full potential. Learn more here, courtesy of EContent. 

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Topics: Content Management, content, marketing, social media

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The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

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