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The difference between good and great marketing

Posted by Joanna Ellis-Escobar

Aug 20, 2018 1:52:00 PM

Good marketing makes the company look smart.

Great marketing makes the customer feel smart"

~ Joe Chernov

Which is more important to you? How your brand LOOKS? Or how you make your customers feel?

It's an interesting question, and one that Joe Chernov sums up nicely - because while good marketing isn't actually all that hard to do, GREAT marketing isn't something you can just wing. There's a sort of formula you can follow, a recipe to create and implement a great marketing strategy - whether you're launching a website, rebranding, creating packaging, blogging, email marketing, or really, anything else, you simply need to:

  • Research
  • Write/create
  • Post
  • Promote
  • Rinse
  • Repeat
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Topics: marketing, how to, Marketing Trends, social media marketing, seo marketing, inspirational quotes, content marketing strategy, inbound marketing tips, branding, brand strategy

December's Top 5 Content Marketing Infographics

Posted by Aimee Pagano

Dec 29, 2016 9:00:00 AM


A picture is worth a thousand words, and infographics are no exception. There's a reason that most inbound marketers are creating infographics these days: they're very effective and wildly popular with online viewers.

We've scoured the web looking for the most popular infographics about content marketing this month. Whether you're looking for tips on social media tactics, generational marketing strategies, PPC performance or content development, these infographics offer you the best of the best in visual insights for the month of December 2016. Check them out below. 

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Topics: content development, social media, Content Marketing, infographics, Generational Marketing, PPC, Marketing Trends

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