JUMP START Blog and Online Community

Are you exhausted by or excited about your online marketing?

Posted by Lisa Kirschner

Sep 23, 2015 9:48:46 AM

This quote from a German proverb says it all...

I've seen a ton of online marketers and business owners spend countless hours on their marketing efforts, only to throw their hands up in frustration and say, "I don't understand what I'm doing wrong!" Do any of these symptoms sound like you?

  • You've spent money on every online marketing tactic out there, but none of them get you the results that you need
  • You try to stay up-to-date about the newest online marketing trends and best practices, but you barely have time to do your real job or actually implement anything due to all of that time spent learning
  • You spend a lot of time writing blog posts, social media posts and other content, but you're never really sure which ones are paying off or which ones are a giant waste of your time
  • You've hired a writer, online marketer or freelancer in the past, but they can't seem to connect with your audience or speak their language
  • You're attracting a lot of traffic and leads, but they're not the right kinds of leads or they're not converting into paying customers
  • You and your team clear your schedules for big marketing campaigns every few months, but they never pay off so you don't make marketing a priority

Well folks, if that's you, then I'm happy to tell you that there IS a better way!

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Topics: Online Marketing, content strategy, strategy

How to Avoid Getting Lost in the Shuffle of Back-to-School Marketing

Posted by Marissa Kasarov

Aug 16, 2015 6:36:58 PM

There’s no denying that marketing a small business can be a challenge during any time of the year.  There are certain times, however, when that challenge seems almost insurmountable.  The holidays are a notoriously busy time for businesses and marketers, and it’s so easy for your message to be lost in all the noise. Another crazy time for marketing happens to be right around the corner:  back to school season.

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Topics: Online Marketing, marketing, content strategy

Step-by-Step Guide to Mastering the Design & Copy of Calls-to-Action

Posted by Julie Lyons

Sep 23, 2014 9:00:00 AM

It's happened to every single one of us. You go online for a specific reason and 30 minutes later, you find yourself reading random news articles, watching YouTube videos or looking at a recipe because you came across a photo of a mouth-watering dessert.

The world of online content has amplified the human inclination to shift our attention to new and unanticipated directions. One click is all it takes to jump from one topic to another, prompting your mind to roam in a completely different context.

The fact of the matter is....EVERYONE—including publishers, media outlets, businesses, non-profit organizations, entertainers and bloggersis competing to get that click.

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Topics: Online Marketing, calls to action, cta

C3 Expo: The Dawn of a New Era in Content Marketing, October 8 - 9, 2014

Posted by Julie Lyons

Aug 28, 2014 9:00:00 AM

For two innovation-packed days in New York City, renowned speakers including bestselling author, Seth Godin; Marketo CEO, Phil Fernandez; Moz co-founder, Rand Fishkin; and SEER Interactive founder, Wil Reynolds take the stage at the only industry conference addressing the shift to blend content, SEO, and social into web presence management. 

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Topics: Online Marketing, Content Marketing

Free Ebook: 25 Website "Must Haves" for Driving Traffic, Leads & Sales

Posted by Julie Lyons

Aug 22, 2014 11:30:00 AM

Having a website for your business in today's world is crucial. Almost every business, no matter how big or small, must have an online presence to reach buyers in this digital age.

Shockingly, a recent survey* reported that up to 40% of small-to-medium sized businesses still do not have a site. Being solely on social media just doesn't make the cut. A website is an essential piece of your online marketing strategy.

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Topics: traffic, Online Marketing, conversions, Lead Generation

Announcing Flair Interactive's Online Marketing Packages

Posted by Julie Lyons

Aug 19, 2014 9:00:00 AM

We're excited to announce that we've created several new packages for our most popular services. But don't worry...here at Flair, we don't believe in a "cookie cutter" approach. We utilize time-tested methods and processes that can be carefully adjusted and personalized for every one of our customers. Our packages are designed to get you up and running quickly. 

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Topics: flair interactive, Online Marketing, marketing

Flair Interactive Launches Marketing Library

Posted by Julie Lyons

Aug 7, 2014 8:30:00 AM

Want to stay up-to-date on the latest best practices, trends, guidelines and tips in online marketing?

Access Flair Interactive's new Marketing Library web page! You'll have instant access to ebooks, guides, checklists, tip sheets, webinars and other helpful resources on this newly created page.

We'll be constantly adding additional resources to the library, so bookmark the page and come back often! You can also subscribe to our mailing list to get notified every time we create a new marketing resource.

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Topics: flair interactive, Online Marketing, marketing

Sixth-Annual Social Media Success Summit 2014: Largest Online Social Media Conference

Posted by Julie Lyons

Jul 30, 2014 9:00:00 AM

Join over 3,000 fellow marketers at the online mega-conference designed to empower and inspire you with social media marketing tactics. The event, brought to you by Social Media Examiner, brings over 45 of the world’s top social media marketing pros - LIVE from your computer wherever you are in the world! 

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Topics: Online Marketing, social medai

How You Can Benefit From Video Marketing

Posted by Julie Lyons

Jul 29, 2014 9:30:00 AM

Video marketing offers plenty of benefits, but even today many people are unaware of how video marketing can help them. Let’s have a look at just a few of the ways you could benefit from using video marketing.

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Topics: Online Marketing, Video Marketing

Social Media Tips

Posted by Julie Lyons

Jul 18, 2014 8:30:00 AM

Around eighty eight percent of all of today’s brands make use of social media marketing on platforms such as Facebook, Google+ and Twitter. If you do not use sites such as these then your firm may be in danger of being left behind. Remember that you still need to differentiate your organization from all the others out there and build relationships on busy platforms.

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Topics: Online Marketing, social media


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