Inbound marketing is one of the most popular marketing strategies—not only because it’s effective, but also because it’s cost-effective.
The average cost per lead drops by 80% after consistent inbound marketing for more than five months, according to HubSpot. They also state that the return on investment is higher, with an estimated three times more leads for every dollar spent when compared with other forms of traditional marketing.
What is Inbound Marketing?
Inbound marketing is a process or technique that uses digital content to draw customers to your products or services. It’s been around as a strategic approach since the 1850s, when Cyrus Hall McCormick generated inbound results by making use of market research.
From those early days, inbound marketing has evolved to encompass blogs, events, social media, content marketing and more. Inbound marketing involves multiple streams of strategically designed digital content that attracts customers while giving them all the information they need to make a buying decision.
Why is Inbound Marketing Important?
Inbound marketing reaches out to and aligns with your customers where they are in their decision-making process. It engages and connects with them via relevant content. That relationship is important, because 70% of your customers will buy your product based upon how you make them feel, and that connection starts with the first point of content.
How to Get Better Results from Inbound Marketing
Basic strategies for improving your results from inbound marketing include:
Optimizing your pages
Sharing educational content
Creating and optimizing landing pages
Nurturing your leads
Implementing A/B testing for email campaigns
Staying up-to-date about relevant industry news
Tapping into popular news stories when relevant
Creating visual content
Sharing your content via social media
Need help putting together a strategic plan for 2020 or need to get better results from your inbound marketing program? Contact us to learn how we can help.
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