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The difference between good and great marketing

Posted by Joanna Ellis-Escobar

Aug 20, 2018 1:52:00 PM

Good marketing makes the company look smart.

Great marketing makes the customer feel smart"

~ Joe Chernov

Which is more important to you? How your brand LOOKS? Or how you make your customers feel?

It's an interesting question, and one that Joe Chernov sums up nicely - because while good marketing isn't actually all that hard to do, GREAT marketing isn't something you can just wing. There's a sort of formula you can follow, a recipe to create and implement a great marketing strategy - whether you're launching a website, rebranding, creating packaging, blogging, email marketing, or really, anything else, you simply need to:

  • Research
  • Write/create
  • Post
  • Promote
  • Rinse
  • Repeat
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Topics: Marketing Trends, inbound marketing tips, how to, content marketing strategy, branding, brand strategy, seo marketing, social media marketing, marketing, inspirational quotes

How to post a blog in HubSpot in 12 easy steps...

Posted by Joanna Ellis-Escobar

May 15, 2018 12:48:45 PM

If you're wondering how to post a blog in HubSpot...I have two things to tell you: 

  1. You're not alone
  2. It's easier than you think

Let's take a look at just how easy it actually is...so read on, and you’ll be Content-is-Kinging it all the way to the coveted page one in no time.

For digital marketers, HubSpot is a phenomenal tool. For content marketers? It’s a dream. It's robust, versatile, scalable and powerful, with analytics that will basically blow your mind. And, did I mention…it can totally change how your content gets out there and who ends up reading it?

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Topics: blog posting, Hubspot, how to

How to Write and Publish an Ebook in as Little as 7 Days

Posted by Super Admin

Aug 15, 2012 6:09:00 PM

Have you ever wanted to write and publish an ebook for your customers, but you were afraid that it would take too much time? Think again!

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Topics: how, content development, how to write and publish an ebook in as little as, Interesting and Useful Sites, content strategy, Product Reviews, Miscellaneous, how to, write, publish

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