JUMP START Blog and Online Community

5 Content Marketing Trends to Keep you Competitive in 2017

Posted by Hummad H

Jan 31, 2017 4:15:00 PM

As digital marketing evolves, new and revisited modern marketing techniques continue to surface. Content marketing now sits at the peak of these rising marketing trends and is projected to play a lead character in more and more organizations’ strategies moving forward.

As you develop your 2017 plan, how are you staying competitive and poised for growth? What contemporary approaches have you built into your 2017 budget? Take a look at these top trends in content marketing and determine what techniques might be a good fit for your organization.

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Topics: viral content, interactive marketing, content strategy, web content, Content Marketing, Inbound Marketing, marketing strategy, influencer marketing, marketing campaigns, strategic marketing plan, user generated content

#TBT: Typical Projects Handled by Flair Interactive

Posted by Aimee Pagano

Jan 19, 2017 7:30:00 AM

As inbound marketers, it’s our responsibility to provide our clients the best-of-the-best in modern, customized marketing services. 

In 2009, we published a "Typical Projects Handled by Flair Interative" blog post and video that described our services. While we still offer all of the services described in that video, our core focus has shifted during the last eight years to focus on inbound marketing. But one thing remains the same...our number-one priority is to deliver high-quality solutions that get results for all of our clients, and we do that by delivering tightly integrated inbound marketing campaigns and services.

To us, marketing tactics shouldn’t be isolated instances. They shouldn’t be disparate solutions to immediate problems or what we like to call short-term, reactive goals. They should be proactive and strategic in nature with both immediate incremental and long-term wins in mind.

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Topics: content development, email marketing, interactive marketing, social media, Content Marketing, Inbound Marketing, digital marketing, marketing strategy, email automation, strategic marketing plan, marketing automation, marketing budget

#TBT: Interactive Marketing Has Come of Age

Posted by Aimee Pagano

Jan 12, 2017 4:00:00 PM

Interactive marketing is trending right in line as it was forecasted seven years ago. In 2009, Flair Interactive posted the blog, Interactive Marketing Has
Finally Come of Age
. The blog cites an article by Forrester Research who forecasted that digital spending would nearly double in five years while ad budgets would decline. In fact, its exact predicted growth was a 9% increase in five years (from 12% of overall advertising spend in 2009 to 21% overall spend in 2016).

So, based on Forrester Research's prediction, let's get a pulse of where we're at as we enter 2017:

Overall Marketing Spend

  • Digital marketing spending is predicted to grow 12% in the next year, while budgets for traditional advertising will fall to 2%. (The CMO Survey)
  • B2B digital ad spending has increased 15% to $5.8 billion in 2014 — due largely to growth in native advertising, while display advertising is becoming less important. (MediaPost)
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Topics: content development, email marketing, interactive marketing, social media, Content Marketing, digital marketing, marketing strategy, email automation, marketing automation, marketing budget

Optimizing Your CMS for Search Engines--on a Dime

Posted by Stephanie Bach

Sep 11, 2009 9:46:00 AM

It seems that everyone is playing the SEO game these days, and with all the players out there (such as Google, Bing! and Yahoo!), getting swept up in the pay-per-click model can cost big bucks over time. How to make the most of your CMS tool and your budget--and still get great returns from search engine traffic? Start with 'homegrown' tactics before you tackle PPC.

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Topics: web, Content Management, flair interactive, CMS, flair, content management system, content, CMS Tools, interactive marketing, content strategy, SEO, search engine optimization

Webguild article: Nine Years After the Dot Com Bubble

Posted by Lisa Kirschner

Sep 1, 2009 1:15:00 PM

Earlier today, Daya Baran at Webguild Silicon Valley posted an interesting article entitled "Nine Years After the Dot Com Bubble." She includes a rather dramatic chart showing the NASDAQ composite index from 2000 to present. Can you guess what it shows? Yep, a steep and significant decrease.

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Topics: dot com, flair interactive, flair, Interesting and Useful Sites, interactive marketing, web development, webguild, content 911, lisa kirschner

What You Can Learn about Content by Riding a Unicycle

Posted by Lisa Kirschner

Aug 6, 2009 6:43:00 AM

Seth Godin has written a great post on learning to ride a unicycle:

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Topics: Content Management, content development, flair interactive, seth godin, CMS, flair, content, interactive marketing, lisa kirschner

Interactive marketing has finally come of age

Posted by Lisa Kirschner

Jul 26, 2009 10:42:00 AM

Josh Bernoff, one of the brilliant folks from Forrester Research who co-authored the book Groundswell: Winning in a World Transformed by Social Technologies, has posted an interesting article about a five-year interactive marketing forecast that they recently published:

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Topics: flair interactive, Online Marketing, CMS, interactive marketing, drupal, joomla, day communique, interwoven, wordpress, social networking, sharepoint, bernoff, hot banana, teamsite, vignette, groundswell

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The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

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