JUMP START Blog and Online Community

Step-by-Step Guide to Mastering the Design & Copy of Calls-to-Action

Posted by Julie Lyons

Sep 23, 2014 9:00:00 AM

It's happened to every single one of us. You go online for a specific reason and 30 minutes later, you find yourself reading random news articles, watching YouTube videos or looking at a recipe because you came across a photo of a mouth-watering dessert.

The world of online content has amplified the human inclination to shift our attention to new and unanticipated directions. One click is all it takes to jump from one topic to another, prompting your mind to roam in a completely different context.

The fact of the matter is....EVERYONE—including publishers, media outlets, businesses, non-profit organizations, entertainers and bloggersis competing to get that click.

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Topics: Online Marketing, calls to action, cta


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