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Top 5 Marketing Events in SEPTEMBER

Posted by Joanna Ellis-Escobar

Aug 27, 2018 1:08:00 PM

 

Conferences are great for many things: learning, networking, growing your knowledge base to get closer to your goals...but how do you know which to attend? Each month, we let you know our faves, so you can book your tickets and show up, ready to learn without the fear or anxiety of not knowing what you're getting yourself in to. 

What? HubSpot's Inbound
When? September 4-7, 2018
Where? Boston, MA
The holy grail of all-things-marketing. Join the more-than-20,000 attendees for what's sure to be one of the top conferences of the year, put on by the industry leaders at HubSpot. Oh and did we mention DEEPAK CHOPRA will be there? #BowDown.

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Topics: Content Marketing, Content Marketing World, Hubspot, inbound, thought leadership, conferences, content marketing strategy, content marketing conferences

Top 9 best SEO tips you ABSOLUTELY should be using

Posted by Joanna Ellis-Escobar

Jul 23, 2018 2:28:00 PM

SEO tips are easy to come by, but sometimes navigating what's important and the order of priority can be overwhelming. If I've just described your feelings on SEO, then this one goes out to you.

We deal with SEO all. day. long., so we know the best ways to improve it by simply (and consistently) using the right combination of tactics across all your content.

Learn everything you need to be doing – from the basic (do your keyword research), to the not-so-well-known (optimize your alt tags) – to get the best results from your SEO efforts. 

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Topics: SEO, Content Marketing, seo tips, best seo practices

Showing trumps saying, every time

Posted by Joanna Ellis-Escobar

Jul 16, 2018 11:55:18 PM

In the words of The Content Advisory's Robert Rose:

"Marketing is telling the world you’re a rock star.
Content Marketing is showing the world you are one
."

I couldn't agree more. Your content marketing strategy needs to be more than just your blog, or just your Facebook page or just the premium downloadables on your site. 

Content marketing is an all-encompassing feat. It's strategic, a road map, with multiple courses and dozens of routes and so many winding trails, all that lead your user-slash-reader-slash-customer to one very detailed, well-thought out, premeditated, specific place...to the belief that YOU, are a rock star. And why do they believe this?

Because you showed them. 

Now I'll be the first to admit, this is no easy task. Mapping out your content marketing strategy to show the world that you are in fact, a bona fide, legit, authoritative, one-of-a-kind rock star isn't something that happens over night. It takes time, and a honed view of the big picture.

But I promise you...it is achievable. It sounds scary, but all it really takes are the right stories in the right place at the right time.

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Topics: Content Marketing, content marketing strategy

Top content marketing news for week ending 7/6/18

Posted by Joanna Ellis-Escobar

Jul 6, 2018 3:18:00 PM

Can you believe it's already that time again? Time for the Flair weekly roundup...and with summer flying by as quickly as it is, I totally get it if you missed some of the content marketing news this week. No need to worry, though...Flair's got your back. Check out the latest and greatest in the world of content marketing with my weekly round up. There are some  REALLY great ones this week! Happy reading!
 
  1. Why brands need visual and image guidelines (The Content Standard by Skyword)
    If a picture's worth a thousand words, then imagine what the right picture can add to your content. Learn more about how to create and implement visual imagery that works to get you noticed...which, after all, is the whole point of content marketing, isn't it???
  2. Content marketing ROI: 5 ways to measure content marketing success (Business to Community)
    Whether you're a one-person show or you're trying to validate the worth of content marketing to the powers that be in your organization, learning how to measure what's working (and what's not) is powerful. 
  3. Self-improvement through content marketing (Target Marketing)
    All of us over here at Flair have a common bond in our vested and intense interest in mindful health. From essential oils, to Eastern medicine, to natural and alternative healing, to whole foods, to meditation...if it has the phrase "self-improvement" in it, sign. us. up. Check out how two of our collective favorite things in the world combine...self help and content marketing.

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Topics: Content Marketing, Inbound Marketing, content marketing news, weekly roundup

Want to know how to add spark to your content marketing flame?

Posted by Joanna Ellis-Escobar

Jul 2, 2018 6:39:38 PM

Those who know me well will tell you...I can apply movie quotes to just about any scenario in life. Jerry Maguire, Ferris Bueller's Day Off and Field of Dreams are a few in particular I tend to over-use.

"Show me the money," 

"It's not show friends..."

"YOU'RE Abe Froman...the sausage king of Chicago???

and, of course,

"If you build it, they will come..."

But the latter really isn't true when it comes to marketing, or at least when it comes to content marketing. Because it doesn't matter how awesome your content is...if you're not throwing the gasoline on it, it's probably going to die out. So how do you add that spark to your content marketing flame?

One way is the oh-so-powerful social media. Social is bringing brand awareness through influencer marketing, audience connection, inbound marketing and even the odd unboxing trend that seems to have weirdly taken off in the last couple years. 

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Topics: social media, Content Marketing, personas, Inbound Marketing, inspirational quotes

Top 5 inbound marketing news updates for week ending 6/29/18

Posted by Joanna Ellis-Escobar

Jun 29, 2018 4:45:00 PM

In the words of Ferris Bueller, "Life moves pretty fast. If you don't stop and look around once in awhile, you could miss it." Same could be said about inbound marketing. But you don't have to worry if you had a busy week and couldn't keep up – we rounded up our fave news articles for you. Check out this week's top five inbound marketing news clips. 

  1. The future of B2B marketing: A much-needed human touch (Forbes)
    Inbound marketing, by definition, has the human factor embedded into its very philosophy. Everything (read: EVERYTHING) is about making that connection. See how this relates even to the world of B2B, because even in biz, it's still about the people. 
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Topics: top 5, Content Marketing, Inbound Marketing, inbound marketing news

Top 5 Marketing Events in July 2018

Posted by Joanna Ellis-Escobar

Jun 29, 2018 7:58:30 AM

Coming at you with the must-go-to marketing events of July. 

What?  MozCon

When? July 9-11, 2018

Where? Seattle, WA

The showstopper event that has something for everyone, from content marketing to SEO to social…MozCon is one of the most-anticipated industry conferences of the year. And if you need more convincing? This three-day event even has a friendly hugging robot, Roger – I mean, what more could you want from a marketing conference?

 

What?  Facebook Ads Summit

When? July 9-13, 2018

Where? ONLINE

We love online events, because packing your bags in the summer should be for vacation, not conferences. So put your suitcase back in the closet and post up at your desk for this online summit geared toward any marketer or biz looking to fine-tune their Facebook ad strategy. The live online training, put on by none other than our fave social media gurus at Social Media Examiner, will leave you in awe. You’ll walk away with a better understanding of the power and capacity Facebook has to offer, so you can generate revenue and further your brand-promotion through your Facebook ads.

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Topics: Content Marketing, digital marketing, online event, conferences, seo marketing, marketing events

5 most popular content marketing infographics in June 2018

Posted by Joanna Ellis-Escobar

Jun 28, 2018 4:27:49 PM

Want to hear some pretty staggering stats? 

  • Posting content with images can result in 650 percent more engagement than posts that only have text. Think about that: – 650 percent!

  • Posts that include videos typically attract three times more links than the wordy-text-only versions. 

  • Consumers are 85 percent more likely to purchase something after watching a product video. 

So if you're the type who believes visual content doesn't matter, or that it's not worth the money you'll invest in creating it, I urge you to read on, because if you're not taking advantage of all that visual content has to offer you (and your brand), you're missing out on a huge opportunity. In fact, according to HubSpot, infographics are shared three times more often than any other form of content. 

On that note, let's check out the top five infographics we saw in June. 

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Topics: viral content, top 5, Content Marketing, infographics, viral marketing

Top 26 revolutionary ways inbound can delight customers

Posted by Joanna Ellis-Escobar

Jun 26, 2018 7:16:00 AM

Inbound marketing is many things...but the one thing it's not? Simple. It's complex, multifaceted and, when done right, effective.

If you've wanted to implement inbound strategy but feel overwhelmed with where to start, here's a list of 26 (some of them are very simple) easy-to-do ways you can use inbound marketing to transform your reach and strengthen everything there is when it comes to your brand identity. Read on for our list of the best ways you can use inbound marketing to surge ahead of your competition. 

  1. Develop Buyers Personas  This is, in a nutshell, the single most important aspect of inbound marketing. Buyer Personas are fictional representations of who your target demographic is. Once you have researched the age range, gender, specific problem they have, where they go for info (Facebook? LinkedIn? Pinterest? Google search?) you can then create and deliver content they would find useful. 
  2. Define, then address, pain points  You'll start this process with your persona development, and you'll use it in everything you do. You don't want content that's just fluffy and shows "yay, you can create content!" You want content that's useful. So what's the main reason your audience needs you? Great! Now show them how you can help!
  3. Personalize content  This is where your Buyers Personas become worth the time you invested in the process of getting them done. You know who your product or service is good for, and you know where those people are...now make sure your content is exactly what they need...and put it exactly where they go.
  4. Use forms – Using smart forms on your site accomplishes two things. One, you gain valuable data and information about your customers. And two, you make it as easy as possible on them. Smart forms dynamically adapt to your user, displaying data and updating per their experience. Have they been there before? Filled out a form before? Capture more info and a better picture of who your customer is through the use of smart forms. 
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Topics: marketing, mobile marketing, Content Marketing, Inbound Marketing, marketing campaigns

Authenticity is the name of the inbound marketing game

Posted by Joanna Ellis-Escobar

Jun 19, 2018 8:30:42 AM

If you're into inbound marketing even just a little bit, you should know the name Tom Fishburne. Founder and CEO of Marketoonist, which parodies the world of marketing in the form of comics, Tom delights with his creative take on various marketing ideologies and subtopics.

But of my many favorite Fishburne-isms, it's something he says in a recent CustomerThink interview that rings truest of all for me:

 

"The best marketing doesn't feel like marketing"

 

I couldn't agree more. In a world of research-at-our-fingertips and Google-searches-galore, consumers are savvier than ever. In-authenticity reeks, and brands that aren't true to their mission (or those who haven't taken the time to explore what their mission actually is) are going to have an increasingly harder time finding marketing that works.

Worse? Those same savvy consumers are also unforgiving. Making the wrong move with your inbound strategy could just mean the death of your brand. Don't get me wrong, we all make honest mistakes, and the brands who make them (and get caught), if they're smart, will own up and charge forward. But the brands who think they can scheme their way into the hearts and wallets of their consumers are in for a rude awakening. 

Marketing, inbound marketing, is about taking the time to:

  • Understand your audience
  • Think about how you can help them
  • Figure out what problem you'll solve
  • Create content that speaks to them
  • Publish on a dependable schedule 
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Topics: blogging, Content Marketing, marketing strategy, blog posting, marketing plan, viral marketing, social media marketing, seo marketing

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The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

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