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If You're a Little Crazy, You're Good...

Posted by Aimee Pagano

Apr 5, 2017 7:00:00 AM

After a hectic work week, it’s easy to feel a little loopy. But how about a little crazy, as coined by Jim Metcalf (see quote below)?

As marketers, we’re inherently split in multiple directions. We’re natural dichotomies. We work quickly but with precision. We work strategically and hands on. We work collaboratively and independently. But most importantly—we’re creative with an inherent drive for results.

This natural inclination to bend the rules just enough within structured environments, and think outside of unorthodox confines in order to get results is, in fact, what makes us marketers. So in this instance, “a little crazy”, , seems oddly appropriate.

In celebration of our sensible insanity, here are some viral marketing videos that truly accentuate our eccentricity.

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Topics: content development, Content Marketing, marketing campaigns, viral marketing

#TBT: How to Build a Successful Email Campaign

Posted by Aimee Pagano

Mar 16, 2017 12:23:26 PM

According to the Radicati Group, email use worldwide will top 3 billion users by 2020. While some industry experts are convinced that social media’s convergence with the ever depleting millennial attention span is going to erode email just as email depleted print, that number certainly presents a very different picture.  

Back in November 2013, Flair Interactive provided tips on building a successful email campaign. While that post is still relevant and accurate, in 2017, there are some definite changes in what defines and drives a successful email campaign.

So, what has changed in the last three years to keep email relevant, effective, and aligned with the technological trends that are impacting marketing as a whole? Let’s take a look:

 

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Topics: email marketing, social media, Content Marketing, Inbound Marketing, marketing automation

VIDEO - How to Create Remarkable Content

Posted by Mona Mangat

Mar 14, 2017 3:00:00 PM

Everyone is creating some kind of content, so much so that that the online marketplace is saturated and has become a very crowded place. It's also an environment where old-school methods of marketing cease to be effective, so it's time to put marketing activities like cold calling behind you and tap into the power of content marketing.

Obviously, you have to create valuable content before you can promote it. But how do you create remarkable content to get their attention? Check out this awesome video from Hubspot, which gives you step-by-step instructions to make content the key to your success online.

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Topics: viral content, web content, Content Marketing, marketing campaigns

Make Your Customers Feel Good

Posted by Aimee Pagano

Mar 6, 2017 5:00:00 PM

Joe Chernov, VP of Marketing at InsightSquared tells us (through the adjacent quote) to make the customers feel smart. And it makes perfect sense.

Freud’s psychoanalytic theory of personality tells us that the human psyche is structured into three parts—id, ego, and superego. How we think, feel, and behave are all a by-product of these three forces working together.

Since our everyday lives are impacted by the inner-workings of this complicated ensemble, it only makes sense that really great marketing and advertising taps into this powerful trio. Appealing to customers' egos and ultimately making them feel good about themselves continues as a solid marketing strategy.

So let’s take a look at some examples of how companies succeeded by listening to Joe and Freud:

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Topics: content development, Content Marketing, marketing campaigns, viral marketing

Top 5 February 2017 Content Marketing Infographics

Posted by Aimee Pagano

Mar 2, 2017 4:00:00 PM

Clamoring for new ideas to apply to your content marketing strategy? Get helpful content marketing insights from February's top five infographics:

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Topics: content strategy, social media, Content Marketing, Inbound Marketing, infographics, marketing strategy, social advertising

#TBT: How to Enjoy Successful Video Marketing

Posted by Aimee Pagano

Mar 2, 2017 9:00:00 AM

Hyperfine Media reports that video ads increase purchase intent by 97% and increase brand association by 139%. With those numbers, it’s no wonder they also report video ad spending reaching $5.4 Billion by the end of 2016.

But, if you’re a marketer, you don’t need these stats to know that you need to incorporate video into your overall marketing strategy. You’re already doing it on some level. Whether you’re seeing the results you want may be a different story.

Flair Interactive’s Julie Lyons offered up a helpful checklist on making the most of your marketing videos in her April 2014 #TBT Blog, How to Enjoy Successful Video Marketing. Since video is truly in constant motion, I’ve assembled a few more pointers that can take your camera work to new levels.

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Topics: viral content, Content Marketing, Video Marketing, video optimization

Top 5 January 2016 Content Marketing Infographics

Posted by Aimee Pagano

Feb 10, 2017 10:22:05 AM

 No matter where you land on the marketing spectrum, these helpful infographics will give you some bold new ideas for your 2017 projects and plans:

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Topics: design, content strategy, Content Marketing, Inbound Marketing, marketing strategy, marketing campaigns, strategic marketing plan, user generated content

#TBT: How to Attract More Traffic and Followers

Posted by Aimee Pagano

Feb 9, 2017 7:00:00 AM

If Collette, the CMO of a leading ERP software company, opened up a meeting with, “We’re not getting a lot of traffic on social media. I don’t think it’s necessary to maintain a presence anymore,” more than likely she’ll be laughed out of the meeting (at best). At worst, she’ll be packing up her desk.

Social media has made its mark as a viable marketing channel, and it’s not going anywhere any time soon. And for good reason…it works when executed in the right way.

But all too often, businesses set up their profiles and, after a few months, throw their hands in the air when they don’t instantly see a return on their efforts and investments. Having a social media presence simply becomes one of those "marketing things” that gets a checkmark on the list with very little strategy or structure behind it. Companies who don't wrap strategy around their social media profiles will undoubtedly see it less as a lead generator and more as a resource drain.

So how does Collette get the traffic she needs to meet her top-of-the-funnel goals?

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Topics: content development, social media, Content Marketing, Inbound Marketing, marketing strategy

Market with Heart

Posted by Aimee Pagano

Feb 7, 2017 10:36:52 AM

The world is undoubtedly in some emotional turmoil right now.

Whether wanted or not, emotion stirs up a great deal of visibility. It ignites—and in
some cases—even drains energy.
While political campaigns are the typical catalysts for stirring up feelings around a particular topic, corporate marketing campaigns can be equally fueled by emotion.

More and more companies are pulling the emotional trigger to create more relevance, context, and connection with their audiences. And as suggested by Beth Comstock, Vice Chair for General Electric, their efforts aren't going unnoticed.

In recognition of a very passionate political landscape right now, here are some of the most emotional marketing campaigns over the last few years. Get out your tissues. While effective and compelling, as you'd expect, they're not always easy to watch.

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Topics: content development, copywriting, web content, Content Marketing, marketing campaigns, email automation, online advertising

#TBT: Why Aren’t My Blog Posts Generating Any Traffic?

Posted by Aimee Pagano

Feb 2, 2017 10:04:42 AM

You have some ideas. You want to share them. They seem interesting to you. You think others will be interested as well.

So you write and post a few blogs. And…crickets.

Why aren’t your blogs getting the red carpet treatment you thought they would? Well we at Flair Interactive gave you some potential reasons why in our #TBT April 2015 blog post, Why Aren’t my Blog Posts Generating Any Traffic? We offered some insights on how to set your blogs up for success.

Now, we’re sure you’ve since applied some of our tips to your overall approach and you’re now topping the ‘best bloggers of 2016’ list. In the event you’re not, or you’re just looking to hold that steady crown for 2017, here are a few more tips to get your blogs the recognition they deserve:

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Topics: content development, social media, blogging, Content Marketing, Inbound Marketing, marketing strategy

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The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

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