JUMP START Blog and Online Community

Lisa Kirschner Talks Hubspot in Website Magazine

Posted by Lisa Kirschner

Oct 1, 2014 1:09:00 PM

Web_Site_Magazine_September_2014Have you heard a lot about Hubspot's content optimization system (COS) and you're wondering how it stacks up against other CMS tools?

Website Magazine asked me and nine other marketing experts to talk about what CMS tools we use and how those tools have helped us get better results from our online marketing efforts or our clients' online marketing efforts.

After the other marketers talk about how they're getting...well...predictable results from well-known tools such as Wordpress and Joomla, I close out the article with information about how Hubspot absolutely crushes these other tools.

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Topics: CMS, CMS Tools, lisa kirschner, Hubspot, web site magazine, media, hubspot cos, news

Do You Hate Your CMS?

Posted by Lisa Kirschner

Jun 25, 2014 9:30:32 AM

I want to give a big shout out to Jeff Cram and our friends over at The CMS Myth for their article titled "The Real Reasons People Hate Their CMS".

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Topics: CMS Tools, joomla, wordpress, ebooks, Hubspot

Free Ebook about Choosing a Web CMS

Posted by Lisa Kirschner

Apr 1, 2014 11:10:00 AM


Are you having trouble choosing a content management system such as Wordpress, Joomla or Hubspot?

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Topics: CMS, CMS Tools, joomla, wordpress, sharepoint, Hubspot

Get Your Wordpress 10th Anniversary T-Shirt

Posted by Super Admin

Apr 28, 2013 10:54:00 AM


Love Wordpress and wanna show it? Get your Wordpress 10th anniversary tee and show it off in style. The t-shirts are available from Wordpress.org's swag store for $10 for a limited time.

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Topics: tshirts, Interesting and Useful Sites, CMS Tools, Miscellaneous, wordpress, tees, t-shirts

Top 5 Myths about CMS Tools

Posted by Super Admin

Oct 12, 2012 12:45:00 PM

by Lisa Kirschner
Over the years, I’ve heard a lot of misconceptions and inaccurate statements about CMS tools. In my new ebook, "Choosing a Web Content Management System: CMS Tips, Myths, Mistakes and Best Practices", I share the ten most common myths about content management systems. I'm listing the top five myths below:

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Topics: Content Management, Online Marketing, CMS, content management system, CMS Tools, myths, Flair Products

Choosing a Web Content Management System Ebook

Posted by Super Admin

Jul 13, 2012 2:32:00 PM

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Topics: Content Management, CMS, CMS Tools, joomla, wordpress, Flair Products, sharepoint, ebook, choosing a web content management system

Register for Joomla! Day Chicago

Posted by Super Admin

Jul 2, 2012 7:58:37 AM

Don't think that Joomla! is a CMS for big business? Think again!

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Topics: Content Management, flair interactive, CMS, content management system, events, CMS Tools, joomla, joomla day chicago, lisa kirschner

Wordpress Crash Course Videos

Posted by Super Admin

Jun 30, 2012 10:56:00 AM

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Topics: Content Management, CMS, Interesting and Useful Sites, CMS Tools, SEO, wordpress, blog, blogging, wordpress crash course videos

Blogs for Business

Posted by Lisa Kirschner

Feb 28, 2012 10:26:28 AM

Wondering what a blog is and why you'd need to use one for your business? Blogs for business can be very profitable, but you need to understand how to create one and optimize it to see good results.

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Topics: content development, blogs for business, Online Marketing, flair, CMS Tools, content strategy, blogger, social, interactive, SEO, Miscellaneous, networking, wordpress, social networking, typepad, blog, blogging, lisa kirschner, weblog

EXCERPT: Customizing SharePoint: Start with the Solution or the Business Problem?

Posted by Lisa Kirschner

Aug 9, 2011 12:54:49 PM

Before you begin adding customization tools to SharePoint to create a solution for your business, you must understand your company’s business problem. In this article, I cover a few important areas you need to address before you look at technology...

via www.cmswire.com

Hear, hear! I couldn't have said it better myself!

In this CMS Wire article, author Jennifer Mason is really just providing a gentle reminder that "You have to know where you're going in order to figure out how you're going to get there" or "Don't put the cart before the horse."

This is a problem that I see businesses struggling with all the time. I've had dozens and dozens of conversations with clients who really want to select a technology language or tool before they've really determined what they're trying to do.

Study this article carefully if you're planning to customize SharePoint or any CMS. You'll save yourself lots of time and frustration, and your end result will be better because you've taken the time to think through your business goals carefully.

Lisa Kirschner
Managing Director, Flair Interactive Services Inc.
Managing Editor, Content 911 Blog

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Topics: Content Management, CMS, flair, CMS Wire, development, Interesting and Useful Sites, CMS Tools, content strategy, jennifer mason, interactive, Miscellaneous, strategy, sharepoint, customize

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