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Market with Heart

Posted by Aimee Pagano

Feb 7, 2017 10:36:52 AM

The world is undoubtedly in some emotional turmoil right now.

Whether wanted or not, emotion stirs up a great deal of visibility. It ignites—and in
some cases—even drains energy.
While political campaigns are the typical catalysts for stirring up feelings around a particular topic, corporate marketing campaigns can be equally fueled by emotion.

More and more companies are pulling the emotional trigger to create more relevance, context, and connection with their audiences. And as suggested by Beth Comstock, Vice Chair for General Electric, their efforts aren't going unnoticed.

In recognition of a very passionate political landscape right now, here are some of the most emotional marketing campaigns over the last few years. Get out your tissues. While effective and compelling, as you'd expect, they're not always easy to watch.

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Topics: content development, copywriting, web content, Content Marketing, marketing campaigns, email automation, online advertising

Why You Should Keep Your Content Simple Enough for a 6-Year Old

Posted by Aimee Pagano

Jan 4, 2017 12:48:38 PM

Albert Einstein once said, "If you can't explain it to a 6-year-old, you don't know it yourself."

I realize this quote is somewhat overgeneralized and oversimplified. If you’re selling a groundbreaking medical device to a neurosurgeon, you’re bound to use technical four-syllabled—and beyond—words that aren’t necessarily rolling off of the tongues of most 6-year olds, or even most adults for that matter.

No, this quote is more about simplicity. Your knowledge of a product or service isn’t based on your ability to use gargantuan (see, it’s easy to do) words. It’s your ability to translate the essence and value of that product or service at the most basic level so that it’s easily digested by all of your audiences.

Sounds simple, right? Pun intended, but no…simplicity is not always as easy as it sounds. Here are some great examples of messaging simplicity at its finest:

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Topics: content development, copywriting, web content, Content Marketing, marketing campaigns, email automation, online advertising

Don't Miss Copywriting 101

Posted by Lisa Kirschner

Aug 12, 2009 7:46:00 AM

Copyblogger has just released a post entitled "Copywriting 101: An Introduction to Copywriting". It's a hands-on, practical list of things that you should do when writing copy (content) for online media.

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Topics: lyris, lyris hq, web, copyblogger, writing, Content Management, content development, flair interactive, clicktracks, CMS, flair, content, copywriting, lisa kirschner, WCM

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