In the words of Ferris Bueller, "Life moves pretty fast. If you don't stop and look around once in awhile, you could miss it." Same could be said about inbound marketing. But you don't have to worry if you had a busy week and couldn't keep up – we rounded up our fave news articles for you. Check out this week's top five inbound marketing news clips.
- The future of B2B marketing: A much-needed human touch (Forbes)
Inbound marketing, by definition, has the human factor embedded into its very philosophy. Everything (read: EVERYTHING) is about making that connection. See how this relates even to the world of B2B, because even in biz, it's still about the people.
- Is ditching guest posting the right choice? (Search Engine People)
I hear a lot of debate on the decade-old idea of guest posting. But to the naysayers I argue this: when done well, a guest post can add validity and authority to your brand. Agreed, when done in a scammy way, it's a bad idea, but if you can get a well-known, well-respected voice leader in your industry to guest post on your platform??? Uh, go for it! And if you're interested in how to guest blog (meaning, how you can post on other platforms as a guest), check out this thoughtful article on the subject.
- Friday buzz: Tips on becoming an influencer (Associations Now)
We talk a lot around Flair about the idea of becoming a thought leader in your industry, and how it's key to your growth as a brand and the success you'll realize through inbound marketing. A major element of this endeavor is being regarded as influential - learn some quick wins on how you can begin to influence your audience.
- 10 best ways to do content marketing for your startups (Business World)
Startup and bootstrapped are pretty much synonymous for most brands. But with the advent of inbound strategy, a whole hallway of doors opened up for brands big and small. It still takes time, and dedication, and thought - but you can become a powerhouse with the simple combination of digital and content. Learn how with this great article from Business World.
- Channel marketing post-GDPR (CRN)
Ohhhh, and you thought you'd heard the last from us about GDPR. Silly you. Now that the ruling is in effect, let's look at the aftermath. See how the now-live rule is still very much on the table in terms of how corporations (both big and small) are learning to navigate the complexities and stay in compliance.
Looking for guidance with your inbound marketing? Flair's got you covered. Reach out today to learn more about how Flair has helped hundreds of brands grow their presence by implementing inbound.
Image courtesy of geralt via Pixabay