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Joanna Ellis-Escobar

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Top content marketing news for week ending 8/10/18

Posted by Joanna Ellis-Escobar

Aug 10, 2018 6:40:00 PM

Another week, another news roundup...Read on for the top four content marketing news stories that came out during the week of August 6 - 10th. And, yes, I know it's normally "top five" – check out our last entry for the week. (HINT: remember GDPR?)...it's technically not a content marketing news story, but worth the read and you can bet you'll see it on our radar as it plays out. 

  1. How to align your content marketing and PR strategies (Forbes) 
    An interesting perspective on a topic we see many brands struggle with – how to align the two major roles of PR and content marketing.   
  2. Can content marketing exist in a non digital space? (Skyword's ContentStandard)
    This may be my fave article of the week (both content marketing related and non...). Often, we hear clients lamenting the idea that "their customer" doesn't read blogs or care about social, so why should they use content marketing in their branding efforts?  (I'd argue they should be asking "how").
  3. 'Social has gotten more difficult': Marketers mull the pitfalls of content marketing (Digiday) 
    Real, timely, relatable reactions to how social has changed everything from how customer service and complaints go down, to internal issues stemming from a social presence – quotes recorded directly from town halls and working groups at the Digiday Content Marketing Summit in Vail, CO this week. 
  4. Where to turn for content marketing inspiration (Thomas)
    From analyzing competitive research to looking at customer conversations to staying on top of Google trends, this handy no-fuss checklist gives struggling content marketing strategists plenty of ideas to work from. 
  5. The United States finally starts to talk about data privacy legislation (MarTech) 
    While this last one technically isn't a direct content marketing piece, I feel it's important enough to include in this week's roundup. The beginning of 2018, I spent countless hours researching, understanding, advising and reporting on Europe's GDPR legislation (in case you've been under a rock and didn't hear about the EU's widespread, powerful, heavy handed privacy laws that were put into place a few months ago, you can catch up with these past blogs on the topic: [INFOGRAPHIC] The Ultimate Guide to GDPR and Top 3 GDPR resources...because you're almost out of time!). 
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Topics: top 5, GDPR, content marketing news, content is king,, weekly roundup, content marketing strategy, CCPA

Do you satisfy or delight your customers?

Posted by Joanna Ellis-Escobar

Aug 6, 2018 12:23:00 PM

It is no longer enough to satisfy your customers. You must delight them.- Philip Kotler

I mean. Philip Kotler. Really I could just stop there...but I won't. Because if you're a marketer in any facet, and you don't know the "Father of Modern Marketing Philip Kotler," then I owe it to you to introduce you to him.

There are a number of reasons I love and follow Kotler, so many, in fact, that it's probably just easier to bullet point some of my top highlights for you:

  • he was born, lives, got his Master's at and teaches (at Kellogg School of Management, Northwestern) in my beloved Chicago-land (best place in the U.S.)
  • he has a PhD from MIT and did post-doctoral at Harvard and University of Chicago (so smart)
  • he has written more than SIXTY books (again. so. smart.)
  • he's bridged the concepts of economics and marketing (two things I am wildly fascinated with)
  • he won American Marketing Association's (AMA's) Marketing for a Better World award (love it)
  • I have a secret-almost-crush on him (like in a grandfatherly way...he's smart, funny, charismatic, and totally adorbs)
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Topics: Inbound Marketing, customer relations, thought leadership, inspirational quotes, Philip Kotler, inbound marketing tips, buyers' journey

Top inbound marketing news for week ending 8/3/18

Posted by Joanna Ellis-Escobar

Aug 3, 2018 6:28:00 PM

A lot has happened in the last week in the world of inbound...check out the top five stories we think were the best of the best. 

  1. The customer is always last: Looking at marketing from a different perspective (Forbes)
    An interesting take on not only inbound, but marketing as a whole. Learn how important data is, how to implement inbound strategy that will reach your consumer and how to let go of the "all" and hone in on the "best."
  2. Five ways to create great B2B content (MarTech Series)
    You could post a blog an hour and never really see any results. Why is that? MarTech Series looks at what content works and how to do it. 
  3. Why digital marketing campaigns fail & what you need to do to see real results (Business 2 Community) 
    If you've ever even THOUGHT about launching a digital campaign, this. is. a. must. read. Hint: purpose and strategy are key. 
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Topics: top 5, Inbound Marketing, digital marketing, inbound marketing news, industry news

Top social media news for week ending 7/27/18

Posted by Joanna Ellis-Escobar

Jul 27, 2018 11:42:35 AM

Another week, another roundup. On deck this time, the top social media news that came out in the last week. Read on for everything you may have missed in the world of social media.  

  1. How to use LinkedIn lead gen form ads (Social Media Examiner)
    Everything you need to know about LinkedIn's lead generation form ads. Hint: they make it super easy. 

  2. YouTube announces new ways to view VR content through the app (SocialMedia Today)
    Virtual reality is here to stay - and YouTube is preparing to capitalize on it. Check out the latest in how YouTube is leading the charge to win the VR race.

  3. Customers are less satisfied with social media sites (WARC)
    Nothing earth shattering here...people are concerned and "least satisfied" with ads and privacy protection (or lack there-of). Check out which platforms rank the worst, and get some surprising stats on just how underwhelmed users are. 
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Topics: social media marketing, social media news

Top 5 Marketing Events in August

Posted by Joanna Ellis-Escobar

Jul 25, 2018 4:35:00 PM

Are you attending any great events coming up in the next few months? Here's a look at our top five marketing events in August. Think of it like our wish list of events...if we didn't have to work, we'd hit them all! 

What? DigitaLatest
When? August 6-9, 2018
Where? Industry City, NY

Targeting CMOs and senior marketers, brand leaders, agencies and media partners, DigitaLatest was designed to keep marketing executives and leaders in the know with the most up-to-date technology and tools in the industry.

What? Digiday's Content Marketing Summit
When?
August 6-8, 2018
Where?
Vail, CO

Digiday's content marketing summit has it all...stellar speakers, engaging activities and networking opportunities galore. Throw in the morning yoga sessions and you will NOT want to miss this event. See how content marketing has changed and what your brand needs to do to keep up. 

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Topics: Inbound Marketing, seo marketing, marketing events, content marketing strategy

Top 9 best SEO tips you ABSOLUTELY should be using

Posted by Joanna Ellis-Escobar

Jul 23, 2018 2:28:00 PM

SEO tips are easy to come by, but sometimes navigating what's important and the order of priority can be overwhelming. If I've just described your feelings on SEO, then this one goes out to you.

We deal with SEO all. day. long., so we know the best ways to improve SEO by simply (and consistently) using the right combination of tactics across all your content.

Learn everything you need to be doing, from the basic (do your keyword research), to the not-so-well-known (optimize your alt tags) to get the best results from your SEO efforts. 

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Topics: SEO, Content Marketing, seo tips, best seo practices

Top SEO news for week ending 7/20/18

Posted by Joanna Ellis-Escobar

Jul 20, 2018 1:44:00 PM

Each week we do a roundup for you, covering the top five articles that came out on a specific, digital marketing-related topic. This week's roundup is on SEO news. So if you had a crazy weed and weren't able to keep up on the SEO news that came out, don't worry – we've got you covered. Read on for the top five SEO-related articles that came out over the last week. 

  1. How to Optimize Content Efforts for SEO (MarTech Advisor)
    One of the best articles "summing it all up" I've come across in a long time. Learn quick, easy ways to use SEO to its fullest potential. 

  2. How to project SEO traffic levels and avoid saying, ‘It depends’ (Search Engine Land)
    So often we see our clients struggle to prove the validity or worth of content management to the higer-ups. I know it works, you know it works, but how do you prove to the boss that it works? Simon Heseltine helps you figure it out.  

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Topics: top 5, SEO, seo marketing, seo news, weekly roundup

Showing trumps saying, every time

Posted by Joanna Ellis-Escobar

Jul 16, 2018 11:55:18 PM

In the words of The Content Advisory's Robert Rose:

"Marketing is telling the world you’re a rock star.
Content Marketing is showing the world you are one
."

I couldn't agree more. Your content marketing strategy needs to be more than just your blog, or just your Facebook page or just the premium downloadables on your site. 

Content marketing is an all-encompassing feat. It's strategic, a road map, with multiple courses and dozens of routes and so many winding trails, all that lead your user-slash-reader-slash-customer to one very detailed, well-thought out, premeditated, specific place...to the belief that YOU, are a rock star. And why do they believe this?

Because you showed them. 

Now I'll be the first to admit, this is no easy task. Mapping out your content marketing strategy to show the world that you are in fact, a bona fide, legit, authoritative, one-of-a-kind rock star isn't something that happens over night. It takes time, and a honed view of the big picture.

But I promise you...it is achievable. It sounds scary, but all it really takes are the right stories in the right place at the right time.

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Topics: Content Marketing, content marketing strategy

Top WordPress news for week ending 7/13/18

Posted by Joanna Ellis-Escobar

Jul 13, 2018 7:16:00 PM

This week's roundup is WordPress-focused. See below for everything you may have missed in the last week in the world of WordPress news. We even threw in some World Cup news...
  1. 3 best WordPress alternatives for serious business owners (AllBusiness)
    Wondering if a WordPress site is your only option? Not so, my friends...Check out AllBusiness's breakdown on the top three alternatives to WordPress - and they break it down even further by segmenting the top options for content-based sites, eCommerce sites and blog-only sites. 

  2. 11 WordPress plugins for customer support (PracticalEcommerce)
    Bad, untimely or an entire lack-thereof customer service can KILL your business. Take a look at PracticalEcommerce's article on the 11 best WordPress plugins for customer support. 
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Topics: wordpress, roundup, weekly roundup, industry news, wordpress news

How to install a free WordPress plugin

Posted by Joanna Ellis-Escobar

Jul 11, 2018 12:19:00 PM

If you have a WordPress site or blog, plugins are your new best friend.

Plugins are easy to install and offer your site added functionality and new features. Think of them like an app on your phone. They add extras to your site.

There are thousands of plugins, both free and paid premium, out there – so if you’re hoping to add sliders to your site, or allow users to comment on your blog or add social icons to your pages, chances are, a plugin will allow you to do so.

How do you install a plugin on your WordPress site?

WordPress has made it easy on you – follow these simple, step-by-step instructions and you’ll be on your way to plugin paradise.

For this How-to, I'll walk you through the steps of adding a plugin that will allow your users to share your content via social (tip: if you're not doing this...you should be!).

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Topics: wordpress, how to blog, wordpress news, install plugins, plugin help

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