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CASE STUDY: McDonald's Incorporates Content Strategy into Its Portal

Posted by Lisa Kirschner

Aug 25, 2014 10:11:56 AM

Here at Flair, one of the most frequent questions we receive is, "Have you done similar work in the past?" This is the first in a series of case studies that we'll be launching to provide you with more information about the types of projects we've done and the industries on which we focus.

Client:
McDonald's Corp.
Oak Brook, IL

Vertical:
Restaurants, Food

Challenge
McDonald's, a global leader in franchise restaurants, operates in more than 60 countries around the world. Restaurants are owned by owner-operators and franchisees with access to many of McDonald's global resources and departments, including Marketing, Restaurant Operations, Real Estate Development, Quality, Legal and Training, Learning and Development.

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Topics: content strategy, user experience, case studies, mcdonald's, case study, restaurants, food

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