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Top 5 Marketing Events in SEPTEMBER

Posted by Joanna Ellis-Escobar

Aug 27, 2018 1:08:00 PM

 

Conferences are great for many things: learning, networking, growing your knowledge base to get closer to your goals...but how do you know which to attend? Each month, we let you know our faves, so you can book your tickets and show up, ready to learn without the fear or anxiety of not knowing what you're getting yourself in to. 

What? HubSpot's Inbound
When? September 4-7, 2018
Where? Boston, MA
The holy grail of all-things-marketing. Join the more-than-20,000 attendees for what's sure to be one of the top conferences of the year, put on by the industry leaders at HubSpot. Oh and did we mention DEEPAK CHOPRA will be there? #BowDown.

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Topics: content marketing strategy, Content Marketing, Content Marketing World, Hubspot, inbound, content marketing conferences, conferences, thought leadership

Do you satisfy or delight your customers?

Posted by Joanna Ellis-Escobar

Aug 6, 2018 12:23:00 PM

It is no longer enough to satisfy your customers. You must delight them.- Philip Kotler

I mean. Philip Kotler. Really I could just stop there...but I won't. Because if you're a marketer in any facet, and you don't know the "Father of Modern Marketing Philip Kotler," then I owe it to you to introduce you to him.

There are a number of reasons I love and follow Kotler, so many, in fact, that it's probably just easier to bullet point some of my top highlights for you:

  • he was born, lives, got his Master's at and teaches (at Kellogg School of Management, Northwestern) in my beloved Chicago-land (best place in the U.S.)
  • he has a PhD from MIT and did post-doctoral at Harvard and University of Chicago (so smart)
  • he has written more than SIXTY books (again. so. smart.)
  • he's bridged the concepts of economics and marketing (two things I am wildly fascinated with)
  • he won American Marketing Association's (AMA's) Marketing for a Better World award (love it)
  • I have a secret-almost-crush on him (like in a grandfatherly way...he's smart, funny, charismatic, and totally adorbs)
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Topics: Inbound Marketing, customer relations, inspirational quotes, Philip Kotler, inbound marketing tips, thought leadership, buyers' journey

In digital marketing, don’t be afraid to lead your tribe

Posted by Joanna Ellis-Escobar

May 14, 2018 7:30:00 AM

So often, as content marketers and online digital strategists, we see the same thing in our clients. Fear.

Despite what they may say the reason is for not biting the proverbial bullet and taking the reins on their digital presence, more often than not, it’s the result of one little thing: fear of charging the unknown.

Clients are afraid of what they don’t know. They’re afraid to take the leap and plunge into the dark waters of digital marketing.

They’re afraid to start that blog, because what if nobody reads it?

They’re afraid to put together and execute their social media campaign, because what if nobody follows them?

They’re afraid to revamp and modernize their decade(s)-old website, because how can they sell that (read: justify) cost to their boss? 

If you’re afraid of trying to navigate those murky waters alone, I say this: you are NOT alone. You do, in fact, have a tribe. You just need to find them.

Digital marketing guru, entrepreneur and blogger Seth Godin coined the idea of tribes in marketing. Got an extra 18 minutes? Check out Godin’s inspiring TedTalk, The tribes we lead). Gone are the days of mass marketing and cold-calling…and with their exit was born the idea of connecting with your audience. You don’t have to go find them, they will come to you. 

How?

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Topics: success, marketing strategy, inbound, attract, digital marketing, Inbound Marketing, Industry Leaders, thought leadership

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