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#TBT: Viral Content is King!

Posted by Aimee Pagano

Apr 6, 2017 9:00:00 AM

Viral content is different than any other form of marketing content. It's in a category of its own. I see it as the sardonic hipster teenager of the family who doesn’t study but somehow aces all of his tests, and is constantly pontificating about some profound realization that just occurred to him.

So why is this kid so popular? Why is he so successful? Flair Interactive provided some helpful thoughts on what makes content go viral back in October 2009. Now six years later, here are some additional thoughts on what makes viral tick and stick. Viral content tends to:

  • Give readers a sense of identity
  • Fuel readers' egos
  • Create connections
  • Promote causes
  • Entertain or amuse readers
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Topics: viral content, viral marketing

If You're a Little Crazy, You're Good...

Posted by Aimee Pagano

Apr 5, 2017 7:00:00 AM

After a hectic work week, it’s easy to feel a little loopy. But how about a little crazy, as coined by Jim Metcalf (see quote below)?

As marketers, we’re inherently split in multiple directions. We’re natural dichotomies. We work quickly but with precision. We work strategically and hands on. We work collaboratively and independently. But most importantly—we’re creative with an inherent drive for results.

This natural inclination to bend the rules just enough within structured environments, and think outside of unorthodox confines in order to get results is, in fact, what makes us marketers. So in this instance, “a little crazy”, , seems oddly appropriate.

In celebration of our sensible insanity, here are some viral marketing videos that truly accentuate our eccentricity.

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Topics: content development, Content Marketing, marketing campaigns, viral marketing

Make Your Customers Feel Good

Posted by Aimee Pagano

Mar 6, 2017 5:00:00 PM

Joe Chernov, VP of Marketing at InsightSquared tells us (through the adjacent quote) to make the customers feel smart. And it makes perfect sense.

Freud’s psychoanalytic theory of personality tells us that the human psyche is structured into three parts—id, ego, and superego. How we think, feel, and behave are all a by-product of these three forces working together.

Since our everyday lives are impacted by the inner-workings of this complicated ensemble, it only makes sense that really great marketing and advertising taps into this powerful trio. Appealing to customers' egos and ultimately making them feel good about themselves continues as a solid marketing strategy.

So let’s take a look at some examples of how companies succeeded by listening to Joe and Freud:

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Topics: content development, Content Marketing, marketing campaigns, viral marketing

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