Viral content is different than any other form of marketing content. It's in a category of its own. I see it as the sardonic hipster teenager of the family who doesn’t study but somehow aces all of his tests, and is constantly pontificating about some profound realization that just occurred to him.
So why is this kid so popular? Why is he so successful? Flair Interactive provided some helpful thoughts on what makes content go viral back in October 2009. Now six years later, here are some additional thoughts on what makes viral tick and stick. Viral content tends to:
- Give readers a sense of identity
- Fuel readers' egos
- Create connections
- Promote causes
- Entertain or amuse readers