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Top content marketing news for week ending 7/6/18

Posted by Joanna Ellis-Escobar

Jul 6, 2018 3:18:00 PM

content is kingCan you believe it's already that time again? Time for the Flair weekly roundup...and with summer flying by as quickly as it is, I totally get it if you missed some of the content marketing news this week. No need to worry, though...Flair's got your back. Check out the latest and greatest in the world of content marketing with my weekly round up. There are some REALLY great ones this week! Happy reading!
 
  1. Why brands need visual and image guidelines (The Content Standard by Skyword)
    If a picture's worth a thousand words, then imagine what the right picture can add to your content. Learn more about how to create and implement visual imagery that works to get you noticed...which, after all, is the whole point of content marketing, isn't it???
  2. Content marketing ROI: 5 ways to measure content marketing success (Business to Community)
    Whether you're a one-person show or you're trying to validate the worth of content marketing to the powers that be in your organization, learning how to measure what's working (and what's not) is powerful. 
  3. Self-improvement through content marketing (Target Marketing)
    All of us over here at Flair have a common bond in our vested and intense interest in mindful health. From essential oils, to Eastern medicine, to natural and alternative healing, to whole foods, to meditation...if it has the phrase "self-improvement" in it, sign. us. up. Check out how two of our collective favorite things in the world combine...self help and content marketing.

  4. 10 tips for taking your social media strategy to the next level (Small Business Trends)
    I could have saved this one for next week's social media round up, but it's too good not to share. With links to everything-you-could-ever-possibly-need to let social media further your content marketing efforts, you've absolutely GOT to check this one out. From tips on learning how to market to the elusive Gen Z, to how to combat fake reviews and boost engagement on major platforms, this is the article we've all been waiting for. 

  5. Working around Google Analytics to improve your content marketing (Search Engine Land)
    Can I get a hallelujah? You had me at "better data," Marcus Miller. The holy grail of how to use GA for all it's worth, and where to go from there (hint: it's still Google). OH heeeeey, Universal Google Analytics and Google Tag Manager.

    Looking for help implementing and managing an effective content marketing strategy THAT WORKS? Then you're looking for Flair. Check out what we can do for you today - our hundreds of customers can tell you, we know content marketing.  

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Image courtesey of Suomy via Pixabay

Topics: Content Marketing, Inbound Marketing, content marketing news, weekly roundup