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Lisa Kirschner

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INFOGRAPHIC: 5 hosting terms every marketer should know

Posted by Lisa Kirschner

Jan 2, 2018 7:05:39 PM

If you're like most marketers, you might be a little lost when it comes to understanding the difference between hosting, domain registration, DNS records and other technical hosting terms. It can get confusing trying to keep all of these terms straight!

Lucky for you, we've created this handy infographic that explains basic hosting terminology. Never again will be you be completely lost when discussing your web site with your developer, hosting provider or web agency again.

Check out the infographic below!

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Topics: hosting, domain registration, infographics

Rand Fishkin offers 3 creative ways to give your content efforts a boost

Posted by Lisa Kirschner

Dec 27, 2017 10:03:20 PM


Source: Moz

Looking for some new ways to create more content? Check out the latest Whiteboard Friday from Rand Fishkin. "3 Creative Ways to Give Your Content Efforts a Boost."

In this brief video, Rand talks about how you can use the following techniques to more easily create engaging, SEO-friendly that your users will love:

  • Seek out niche groups
  • Leverage complimentary products and services
  • Partner with influencers to create high-visibility content
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Topics: content development

How we got 883 likes and a 314% traffic increase in one day

Posted by Lisa Kirschner

Jun 2, 2017 12:11:50 PM

You know how all of those so-called "marketing experts" are telling you that they know the ONE guaranteed way for you to increase traffic or generate more leads and conversions online?

Or do you ever feel like you can't keep up with the latest industry terms and "sure-fire tactics" that everyone insists are the ONLY way to go to increase traffic, leads and conversions? It's enough to make your head spin sometimes.

Here at Flair, we don't offer a cookie-cutter or one-size-fits-all approach and we don't rely on one approach for our own internal marketing efforts either. However, we do carefully track what we're doing to determine which tactics, campaigns and content work best for our own particular audience and business, just as we do with our clients.

That's why some metrics from a marketing campaign that we did this week really caught our attention. Yesterday (Thursday, June 1 2017), we published a blog post with an infographic titled "5 quick ways to improve your SEO and rankings" at 2:09 p.m. We then shared it on all of our social media channels and boosted the post for $63 (a max of $9 per day for 7 days), choosing to show it to people who fit our target audience for that particular service (owners and managers at small businesses within the U.S., Canada, the United Kingdom and India).

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Topics: traffic, traffic increase, social media, facebook, PPC

[INFOGRAPHIC] 5 quick ways to improve your SEO and rankings

Posted by Lisa Kirschner

Jun 1, 2017 2:09:24 PM

Want to learn how to quickly improve your site's rankings and SEO? Check out our handy infographic below to learn some easy ways to make your site more attractive to Google and other search engines.

Need more detailed instruction or step-by-step instructions? Watch a replay of our free, on-demand webinar: "5 ways to improve your SEO this week (even if you're not a developer)". You'll see your site's rankings improve in no time!

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Topics: SEO, free seo audit, ranking, google

5 Ways to Improve Your SEO This Week (Even if You're Not a Developer!)

Posted by Lisa Kirschner

Mar 24, 2017 11:17:23 AM

Are you tired of your site not appearing in search engine rankings—or being so buried on the tenth screen that nobody can find it? Are you frustrated because you're not getting any traffic or visibility for your web site or marketing campaigns, even though you've spent thousands of dollars to create them?

You're not alone. Every day, I talk to business owners and marketers who aren't getting enough high-quality traffic and aren't seeing a good return on their marketing investment. But if you're like most people, your eyes start to glaze over when you hear the words "search engine optimization."

I'm here to help. Register for my "5 Ways to Improve Your SEO This Week (Even if You're Not a Developer!)" webinar and I'll walk you through these five steps that you can complete this week to improve your SEO and get more traffic:

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Topics: search engine optimization, SEO

FLASH SALE: Get an SEO Analysis for only $99! [ONE DAY ONLY]

Posted by Lisa Kirschner

Feb 9, 2017 5:42:56 PM

Are you frustrated because you have a web site, but it's not showing up in search results and you're not getting any traffic? Or you're not familiar with the latest changes to Google's algorithms?

We can help. We've recently created a new SEO Analysis package, and for ONE DAY ONLY, you can order your SEO Analysis package (which is valued at $500!) for only $99.

Learn more and order your SEO Analysis now:


This sale is only going to last until 11:59 p.m. on Friday, and it is ONLY available to our 6,000 subscribers and social followers. Why are we doing this, you ask? It's simple...we want to get the word out about our new package and help you get better results from your web site. We love our subscribers and we want to help you succeed.

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Topics: SEO

VIDEO: Can I help you with your inbound marketing strategic plan?

Posted by Lisa Kirschner

Jan 19, 2017 4:15:52 PM

If you need me and my team to help you, we will. We love this stuff!

Here’s how we can help:


Over the last 20+ years, I can't even count how many people have asked me to help them create a strategic marketing plan…

…and too often, I had to say...

"I'm just too busy…" 

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Topics: Inbound Marketing, strategic plan, strategic marketing plan

5 Mistakes Even Smart Inbound Marketers Make with Their Strategic Plan

Posted by Lisa Kirschner

Dec 26, 2016 1:41:15 AM

Are you starting to panic because you don't have a strong strategic plan in place for 2017? Don't worry--you're not alone! 

We've been leading inbound marketing projects and campaigns for our clients for more than four years, and we've found that most inbound marketers don't have a formal strategy or plan in place...and those that do aren't really sure if they're headed down the right path. Also, we've noticed that most inbound marketers tend to make the same mistakes, regardless of role, industry or level of experience with inbound marketing.

Our team of content strategists and inbound marketers has identified a list of the top five mistakes that we've seen inbound marketers make over and over and over again, and we're sharing it with you so you can save yourself a lot of time, money and headaches. Trust us when we say that taking shortcuts now will cost you more later.

So without further ado, here's our list of the five mistakes that you shoud avoid when creating your 2017 inbound marketing strategic plan:

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Topics: strategic plan, marketing plan

[INFOGRAPHIC] 5 Quick Ways to Get Better Results with Your Inbound Marketing

Posted by Lisa Kirschner

Nov 29, 2016 4:27:09 PM

Still not getting the results you need from inbound marketing? Check out our latest infographic, which contains practical steps for things you can do NOW to see a better ROI!

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Topics: Inbound Marekting

10 Questions to Ask When Creating a Marketing Strategy

Posted by Lisa Kirschner

Oct 25, 2016 8:08:31 PM

It's that time of year again! The end of the year is quickly approaching, and you need to start thinking about your 2017 marketing strategy (yikes!).

If this is the first time you're creating a marketing strategy, you might not be sure where to start.

We've put together a list of ten questions that every marketer or business owner should ask themselves in order to create an effective strategy. Be sure to print this list out or bookmark this page so you can refer back to it as you define your strategy. 

Here are the ten questions you need to ask and answer before you can say that your strategy is complete:

  1. What are my primary marketing goals? BE SPECIFIC. It's not enough to say "Get more traffic." You need to clarify how much traffic and by when. Quantify your goals and make sure you only pick 2-3 primary goals at the most. Remember you can always add additional goals later—after you achieve your primary goals.

    No matter what you do, don't use general or broad goals, such as "I want to increase traffic." It's much better to say "I want to grow my traffic to 10,000 pageviews per month by May 15, 2017" or "I want to increase my marketing-qualified leads to 300 per month by the end of February 2017." Specificity counts and will give you something to shoot for. Aim for realistic yet challenging goals that will push you and your team to excel. If your goals are too easy, you're just wasting energy, time and money.

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Topics: marketing strategy


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