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    Lisa Kirschner

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    How to respond to 3,200 Google algorithm updates per year

    Posted by Lisa Kirschner

    Aug 8, 2019 10:59:32 AM

    A few of our clients have asked us about SearchEngineJournal's recent "Google made 3,200 changes to search in the past year" article that was published in July.

    We've received a ton of questions about this, including:

    • What does that mean for me and my site?
    • Is search engine optimization really still important?
    • Will this negatively impact my traffic and SERPs?
    • How do we best respond to so many changes?
    • I'm not a webmaster...what should I even DO?
    • How do we even keep up with that many changes?
    Read More

    Topics: SEO, google, search engine optimization

    How do you tweet others?

    Posted by Lisa Kirschner

    Aug 3, 2019 12:02:00 PM

    This quote by Germany Kent pretty much sums it up...

    Don't spam or force information upon others via Twitter or other social media platforms, just as you wouldn't want to be spammed there either!

    This seems so logical in everyday life...most people say and do things online that they would never dream of doing in a face-to-face conversation.

    Read More

    Topics: twitter, social media

    Top SEO news for week ending 5/4/19

    Posted by Lisa Kirschner

    May 6, 2019 5:42:45 PM

    Can't keep up with all of the latest SEO news and developments? Check out what's new in search engine optimization from the last week in our handy roundup below.

    DuckDuckGo proposes the “Do-Not-Track Act of 2019" (Search Engine Land)
    If this law passes, you'd be required to honor users' tracking preferences, which means you'd have less data to utilize when planning and optimizing marketing and advertising campaigns.

    Read More

    Topics: SEO, google, search engine optimization, free seo audit, seo news

    Are you making enough mistakes in your marketing?

    Posted by Lisa Kirschner

    Dec 27, 2018 11:00:00 AM

    You probably know that you're supposed to try new things and experiment as a marketer, but do you know WHY?

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    Top 5 inbound marketing articles of 2018

    Posted by Lisa Kirschner

    Dec 26, 2018 4:11:59 PM

    Want to know what’s new in inbound marketing or what the hot topics were in 2018? Check out our list of some of the latest and greatest inbound marketing content during the past year in terms of traffic and social sharing.
     
    Read More

    Topics: top 5, Inbound Marketing

    INFOGRAPHIC: 5 hosting terms every marketer should know

    Posted by Lisa Kirschner

    Jan 2, 2018 7:05:39 PM

    If you're like most marketers, you might be a little lost when it comes to understanding the difference between hosting, domain registration, DNS records and other technical hosting terms. It can get confusing trying to keep all of these terms straight!

    Lucky for you, we've created this handy infographic that explains basic hosting terminology. Never again will be you be completely lost when discussing your web site with your developer, hosting provider or web agency again.

    Check out the infographic below!

    Read More

    Topics: hosting, infographics, domain registration

    Rand Fishkin offers 3 creative ways to give your content efforts a boost

    Posted by Lisa Kirschner

    Dec 27, 2017 10:03:20 PM

     

    Source: Moz

    Looking for some new ways to create more content? Check out the latest Whiteboard Friday from Rand Fishkin. "3 Creative Ways to Give Your Content Efforts a Boost."

    In this brief video, Rand talks about how you can use the following techniques to more easily create engaging, SEO-friendly that your users will love:

    • Seek out niche groups
    • Leverage complimentary products and services
    • Partner with influencers to create high-visibility content
    Read More

    Topics: content development

    How we got 883 likes and a 314% traffic increase in one day

    Posted by Lisa Kirschner

    Jun 2, 2017 12:11:50 PM

    You know how all of those so-called "marketing experts" are telling you that they know the ONE guaranteed way for you to increase traffic or generate more leads and conversions online?

    Or do you ever feel like you can't keep up with the latest industry terms and "sure-fire tactics" that everyone insists are the ONLY way to go to increase traffic, leads and conversions? It's enough to make your head spin sometimes.

    Here at Flair, we don't offer a cookie-cutter or one-size-fits-all approach and we don't rely on one approach for our own internal marketing efforts either. However, we do carefully track what we're doing to determine which tactics, campaigns and content work best for our own particular audience and business, just as we do with our clients.

    That's why some metrics from a marketing campaign that we did this week really caught our attention. Yesterday (Thursday, June 1 2017), we published a blog post with an infographic titled "5 quick ways to improve your SEO and rankings" at 2:09 p.m. We then shared it on all of our social media channels and boosted the post for $63 (a max of $9 per day for 7 days), choosing to show it to people who fit our target audience for that particular service (owners and managers at small businesses within the U.S., Canada, the United Kingdom and India).

    Read More

    Topics: traffic, facebook, social media, PPC, traffic increase

    [INFOGRAPHIC] 5 quick ways to improve your SEO and rankings

    Posted by Lisa Kirschner

    Jun 1, 2017 2:09:24 PM

    Want to learn how to quickly improve your site's rankings and SEO? Check out our handy infographic below to learn some easy ways to make your site more attractive to Google and other search engines.

    Need more detailed instruction or step-by-step instructions? Watch a replay of our free, on-demand webinar: "5 ways to improve your SEO this week (even if you're not a developer)". You'll see your site's rankings improve in no time!

    Read More

    Topics: ranking, SEO, google, free seo audit

    5 Ways to Improve Your SEO This Week (Even if You're Not a Developer!)

    Posted by Lisa Kirschner

    Mar 24, 2017 11:17:23 AM

    Are you tired of your site not appearing in search engine rankings—or being so buried on the tenth screen that nobody can find it? Are you frustrated because you're not getting any traffic or visibility for your web site or marketing campaigns, even though you've spent thousands of dollars to create them?

    You're not alone. Every day, I talk to business owners and marketers who aren't getting enough high-quality traffic and aren't seeing a good return on their marketing investment. But if you're like most people, your eyes start to glaze over when you hear the words "search engine optimization."

    I'm here to help. Register for my "5 Ways to Improve Your SEO This Week (Even if You're Not a Developer!)" webinar and I'll walk you through these five steps that you can complete this week to improve your SEO and get more traffic:

    Read More

    Topics: SEO, search engine optimization

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    The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

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