JUMP START Blog and Online Community

Lisa Kirschner

Recent Posts

How we got 883 likes and a 314% traffic increase in one day

Posted by Lisa Kirschner

Jun 2, 2017 12:11:50 PM

You know how all of those so-called "marketing experts" are telling you that they know the ONE guaranteed way for you to increase traffic or generate more leads and conversions online?

Or do you ever feel like you can't keep up with the latest industry terms and "sure-fire tactics" that everyone insists are the ONLY way to go to increase traffic, leads and conversions? It's enough to make your head spin sometimes.

Here at Flair, we don't offer a cookie-cutter or one-size-fits-all approach and we don't rely on one approach for our own internal marketing efforts either. However, we do carefully track what we're doing to determine which tactics, campaigns and content work best for our own particular audience and business, just as we do with our clients.

That's why some metrics from a marketing campaign that we did this week really caught our attention. Yesterday (Thursday, June 1 2017), we published a blog post with an infographic titled "5 quick ways to improve your SEO and rankings" at 2:09 p.m. We then shared it on all of our social media channels and boosted the post for $63 (a max of $9 per day for 7 days), choosing to show it to people who fit our target audience for that particular service (owners and managers at small businesses within the U.S., Canada, the United Kingdom and India).

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Topics: traffic, facebook, social media, PPC, traffic increase

[INFOGRAPHIC] 5 quick ways to improve your SEO and rankings

Posted by Lisa Kirschner

Jun 1, 2017 2:09:24 PM

Want to learn how to quickly improve your site's rankings and SEO? Check out our handy infographic below to learn some easy ways to make your site more attractive to Google and other search engines.

Need more detailed instruction or step-by-step instructions? Watch a replay of our free, on-demand webinar: "5 ways to improve your SEO this week (even if you're not a developer)". You'll see your site's rankings improve in no time!

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Topics: ranking, SEO, google, free seo audit

5 Ways to Improve Your SEO This Week (Even if You're Not a Developer!)

Posted by Lisa Kirschner

Mar 24, 2017 11:17:23 AM

Are you tired of your site not appearing in search engine rankings—or being so buried on the tenth screen that nobody can find it? Are you frustrated because you're not getting any traffic or visibility for your web site or marketing campaigns, even though you've spent thousands of dollars to create them?

You're not alone. Every day, I talk to business owners and marketers who aren't getting enough high-quality traffic and aren't seeing a good return on their marketing investment. But if you're like most people, your eyes start to glaze over when you hear the words "search engine optimization."

I'm here to help. Register for my "5 Ways to Improve Your SEO This Week (Even if You're Not a Developer!)" webinar and I'll walk you through these five steps that you can complete this week to improve your SEO and get more traffic:

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Topics: SEO, search engine optimization

FLASH SALE: Get an SEO Analysis for only $99! [ONE DAY ONLY]

Posted by Lisa Kirschner

Feb 9, 2017 5:42:56 PM

Are you frustrated because you have a web site, but it's not showing up in search results and you're not getting any traffic? Or you're not familiar with the latest changes to Google's algorithms?

We can help. We've recently created a new SEO Analysis package, and for ONE DAY ONLY, you can order your SEO Analysis package (which is valued at $500!) for only $99.

Learn more and order your SEO Analysis now:


This sale is only going to last until 11:59 p.m. on Friday, and it is ONLY available to our 6,000 subscribers and social followers. Why are we doing this, you ask? It's simple...we want to get the word out about our new package and help you get better results from your web site. We love our subscribers and we want to help you succeed.

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Topics: SEO

VIDEO: Can I help you with your inbound marketing strategic plan?

Posted by Lisa Kirschner

Jan 19, 2017 4:15:52 PM

If you need me and my team to help you, we will. We love this stuff!

Here’s how we can help:


Over the last 20+ years, I can't even count how many people have asked me to help them create a strategic marketing plan…

…and too often, I had to say...

"I'm just too busy…" 

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Topics: Inbound Marketing, strategic plan, strategic marketing plan

5 Mistakes Even Smart Inbound Marketers Make with Their Strategic Plan

Posted by Lisa Kirschner

Dec 26, 2016 1:41:15 AM

Are you starting to panic because you don't have a strong strategic plan in place for 2017? Don't worry--you're not alone! 

We've been leading inbound marketing projects and campaigns for our clients for more than four years, and we've found that most inbound marketers don't have a formal strategy or plan in place...and those that do aren't really sure if they're headed down the right path. Also, we've noticed that most inbound marketers tend to make the same mistakes, regardless of role, industry or level of experience with inbound marketing.

Our team of content strategists and inbound marketers has identified a list of the top five mistakes that we've seen inbound marketers make over and over and over again, and we're sharing it with you so you can save yourself a lot of time, money and headaches. Trust us when we say that taking shortcuts now will cost you more later.

So without further ado, here's our list of the five mistakes that you shoud avoid when creating your 2017 inbound marketing strategic plan:

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Topics: strategic plan, marketing plan

[INFOGRAPHIC] 5 Quick Ways to Get Better Results with Your Inbound Marketing

Posted by Lisa Kirschner

Nov 29, 2016 4:27:09 PM

Still not getting the results you need from inbound marketing? Check out our latest infographic, which contains practical steps for things you can do NOW to see a better ROI!

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Topics: Inbound Marekting

10 Questions to Ask When Creating a Marketing Strategy

Posted by Lisa Kirschner

Oct 25, 2016 8:08:31 PM

It's that time of year again! The end of the year is quickly approaching, and you need to start thinking about your 2017 marketing strategy (yikes!).

If this is the first time you're creating a marketing strategy, you might not be sure where to start.

We've put together a list of ten questions that every marketer or business owner should ask themselves in order to create an effective strategy. Be sure to print this list out or bookmark this page so you can refer back to it as you define your strategy. 

Here are the ten questions you need to ask and answer before you can say that your strategy is complete:

  1. What are my primary marketing goals? BE SPECIFIC. It's not enough to say "Get more traffic." You need to clarify how much traffic and by when. Quantify your goals and make sure you only pick 2-3 primary goals at the most. Remember you can always add additional goals later—after you achieve your primary goals.

    No matter what you do, don't use general or broad goals, such as "I want to increase traffic." It's much better to say "I want to grow my traffic to 10,000 pageviews per month by May 15, 2017" or "I want to increase my marketing-qualified leads to 300 per month by the end of February 2017." Specificity counts and will give you something to shoot for. Aim for realistic yet challenging goals that will push you and your team to excel. If your goals are too easy, you're just wasting energy, time and money.

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Topics: marketing strategy

[TEMPLATES] 5 web site project management templates you can't live without

Posted by Lisa Kirschner

Oct 12, 2016 11:19:03 AM

Are you struggling to keep up with your web site project and keep it on track? 

Our new Web Site Project Template Pack can help. This bundle includes five of our most popular templates that we use every day when managing our clients' projects—and now you can use them too!

This template pack includes all of the following:

  • Login Information Spreadsheet (XLS) - Keep track of all of your hosting, cpanel, FTP, CMS and database logins in one place.
  • Web Site Redesign Progress Spreadsheet (XLS) - Need to keep your redesign or web site refresh project on schedule and make sure you don't miss any critical tasks? This spreadsheet will allow you to track all of the things that need to be done, including who's doing them, when they're due and the status of each task.
  • Buyer Persona Template (PPT) - Buyer personas can make or break the success of a web site redesign, but they don't have to be complicated. Use this template and you can clearly define your site's audience in no time!
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Topics: template, project management

[VIDEO] Healthy lifestyle blog needs a site redesign

Posted by Lisa Kirschner

Oct 4, 2016 9:36:04 AM

Julie Elliott shares information about healthy recipes, eco-friendly living, essential oils and more with her readers in her engaging healthy lifestyle blog,Treehuggerlife.net. She asked Lisa Kirschner to provide an evaluation of her blog to help her identify areas in need of improvement as she begins to think about a web site redesign

Check out the video below for helpful tips about how simple changes can really go a long way toward increasing usability and user engagement.

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Topics: web site, redesign, web site evaluation


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The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.


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