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Top content marketing news for week ending 8/10/18

Posted by Joanna Ellis-Escobar

Aug 10, 2018 6:40:00 PM

Another week, another news roundup...Read on for the top four content marketing news stories that came out during the week of August 6 - 10th. And, yes, I know it's normally "top five" – check out our last entry for the week. (HINT: remember GDPR?)...it's technically not a content marketing news story, but worth the read and you can bet you'll see it on our radar as it plays out. 

  1. How to align your content marketing and PR strategies (Forbes) 
    An interesting perspective on a topic we see many brands struggle with – how to align the two major roles of PR and content marketing.   
  2. Can content marketing exist in a non digital space? (Skyword's ContentStandard)
    This may be my fave article of the week (both content marketing related and non...). Often, we hear clients lamenting the idea that "their customer" doesn't read blogs or care about social, so why should they use content marketing in their branding efforts?  (I'd argue they should be asking "how").
  3. 'Social has gotten more difficult': Marketers mull the pitfalls of content marketing (Digiday) 
    Real, timely, relatable reactions to how social has changed everything from how customer service and complaints go down, to internal issues stemming from a social presence – quotes recorded directly from town halls and working groups at the Digiday Content Marketing Summit in Vail, CO this week. 
  4. Where to turn for content marketing inspiration (Thomas)
    From analyzing competitive research to looking at customer conversations to staying on top of Google trends, this handy no-fuss checklist gives struggling content marketing strategists plenty of ideas to work from. 
  5. The United States finally starts to talk about data privacy legislation (MarTech) 
    While this last one technically isn't a direct content marketing piece, I feel it's important enough to include in this week's roundup. The beginning of 2018, I spent countless hours researching, understanding, advising and reporting on Europe's GDPR legislation (in case you've been under a rock and didn't hear about the EU's widespread, powerful, heavy handed privacy laws that were put into place a few months ago, you can catch up with these past blogs on the topic: [INFOGRAPHIC] The Ultimate Guide to GDPR and Top 3 GDPR resources...because you're almost out of time!). 
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Topics: top 5, GDPR, content marketing news, content is king,, weekly roundup, content marketing strategy, CCPA

Top content marketing news for week ending 7/6/18

Posted by Joanna Ellis-Escobar

Jul 6, 2018 3:18:00 PM

Can you believe it's already that time again? Time for the Flair weekly roundup...and with summer flying by as quickly as it is, I totally get it if you missed some of the content marketing news this week. No need to worry, though...Flair's got your back. Check out the latest and greatest in the world of content marketing with my weekly round up. There are some  REALLY great ones this week! Happy reading!
 
  1. Why brands need visual and image guidelines (The Content Standard by Skyword)
    If a picture's worth a thousand words, then imagine what the right picture can add to your content. Learn more about how to create and implement visual imagery that works to get you noticed...which, after all, is the whole point of content marketing, isn't it???
  2. Content marketing ROI: 5 ways to measure content marketing success (Business to Community)
    Whether you're a one-person show or you're trying to validate the worth of content marketing to the powers that be in your organization, learning how to measure what's working (and what's not) is powerful. 
  3. Self-improvement through content marketing (Target Marketing)
    All of us over here at Flair have a common bond in our vested and intense interest in mindful health. From essential oils, to Eastern medicine, to natural and alternative healing, to whole foods, to meditation...if it has the phrase "self-improvement" in it, sign. us. up. Check out how two of our collective favorite things in the world combine...self help and content marketing.

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Topics: Content Marketing, Inbound Marketing, content marketing news, weekly roundup

Top content marketing news for week ending 6/1/18

Posted by Kristin Muckerheide

Jun 1, 2018 3:54:00 PM

Have you been staying on top of the latest trends and news in the world of content marketing lately? Summer is a busy time, we know. The team here at Flair Interactive has gathered the top five content marketing news updates for this week, so read on to get your fill of industry news. 

 

1. How do you set smart SEO goals for your team/agency/project? - Whiteboard Friday (Moz)

When it comes time to make SEO goals for your company, project or otherwise, are you gung-ho to get right in there and start crafting your actual SEO goals right off the bat? If that's the case, you're doing it wrong, according to Rand Fishkin on this Whiteboard Friday from Moz. He recommends a different approach that he explains in this blog. 

 

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Topics: top 5, Content Marketing, news, content marketing news, content is king,

Top inbound marketing news updates for week ending 5/11/18

Posted by Kristin Muckerheide

May 11, 2018 10:48:00 AM

Were you able to catch all the latest inbound marketing news that came out this week? Don't worry if you haven't had time to keep up...we've got you covered! Check out the top five latest inbound updates for this week:

1.  The staircase guest blogging strategy   (HubSpot)   Are you interested in taking advantage of guest blogging in your company's inbound strategy? If so, this article takes you through the eight steps to get you there—and teaches you how to do it successfully.

2.  Inbound vs outbound marketing: definitions, differences and winning strategies   (CMS Wire) 
Not sure about the differences in marketing approaches? This post explains both strategies—inbound and outbound—as well as the differences between each. Read on if you want to learn more about how the two work.
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Topics: top 5, Content Marketing, roundup, content marketing news

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The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

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