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Top inbound marketing news for week ending 6/8/18

Posted by Kristin Muckerheide

Jun 8, 2018 6:42:39 PM

Each week, the team here at Flair Interactive rounds up five of the top news articles on a relevant marketing, social or SEO topic. This week, we're talking inbound marketing. By the time you're done reading, it'll be a little bit closer to the weekend (and you'll be up to date with the latest in inbound marketing news)! You're welcome.

 
June 6, 2018
 
Inbound marketing is tough these days. What was once new and cutting edge, is now just expected when it comes to marketing strategy. This makes it even more difficult to stand out and get your brand noticed. Learn five reasons why your marketing strategy may not be yielding the results you want, plus what you can do to change that.
 
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Topics: top 5, Inbound Marketing, news, inbound, roundup

Top content marketing news for week ending 6/1/18

Posted by Kristin Muckerheide

Jun 1, 2018 3:54:00 PM

Have you been staying on top of the latest trends and news in the world of content marketing lately? Summer is a busy time, we know. The team here at Flair Interactive has gathered the top five content marketing news updates for this week, so read on to get your fill of industry news. 

 

1. How do you set smart SEO goals for your team/agency/project? - Whiteboard Friday (Moz)

When it comes time to make SEO goals for your company, project or otherwise, are you gung-ho to get right in there and start crafting your actual SEO goals right off the bat? If that's the case, you're doing it wrong, according to Rand Fishkin on this Whiteboard Friday from Moz. He recommends a different approach that he explains in this blog. 

 

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Topics: top 5, Content Marketing, news, content marketing news, content is king,

Top social media marketing news updates for week ending 5/25/18

Posted by Kristin Muckerheide

May 25, 2018 3:46:22 PM

Like everything else digital...the world of social media is always changing. With new platforms and tools being developed all the time, there's a lot to keep up with.

The fact is, your customers are already using social media. And we all know you want to be where your customers are. But where do you start?

To help you stay on top of your game, the team here at Flair Interactive has gathered the top 5 social media marketing news updates for this week. 

Discover how to attract new prospects through your Facebook ads by using case studies and customer testimonials to build awareness and trust in your brand.

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Topics: top 5, social media, news, social media marketing

Top SEO news updates for week ending 5/18/18

Posted by Kristin Muckerheide

May 17, 2018 4:15:00 PM

If you want to stay in the know on the best ways you can help your brand, check out our list of the top 5 search engine optimization news updates for this week.

 

1. Google confirms it shortened search results snippets after expanding them last December (Search Engine Land)

Have you been spending extra time crafting longer meta descriptions for Google search results? It may have been time wasted after all—Google recently confirmed they've shortened the snippets they show in search results, after having increased them just last December.

But if you're already thinking of going back to shorten all your longer meta descriptions, Google says don't worry too much about it - many of the snippets they choose to include in search results are dynamic, pulling from your content on your site rather than from your meta descriptions anyway [TAKE AWAY: content is STILL important...do you need help optimizing strategic onpage content? See how Flair can help you! 

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Topics: top 5, SEO, search engine optimization, news, seo marketing, seo news, search engine optimization news

Top inbound marketing news updates for week ending 5/11/18

Posted by Kristin Muckerheide

May 11, 2018 10:48:00 AM

Were you able to catch all the latest inbound marketing news that came out this week? Don't worry if you haven't had time to keep up...we've got you covered! Check out the top five latest inbound updates for this week:

1.  The staircase guest blogging strategy   (HubSpot)   Are you interested in taking advantage of guest blogging in your company's inbound strategy? If so, this article takes you through the eight steps to get you there—and teaches you how to do it successfully.

2.  Inbound vs outbound marketing: definitions, differences and winning strategies   (CMS Wire) 
Not sure about the differences in marketing approaches? This post explains both strategies—inbound and outbound—as well as the differences between each. Read on if you want to learn more about how the two work.
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Topics: top 5, Content Marketing, roundup, content marketing news

Top 5 content marketing news for week ending 5/4/18

Posted by Kristin Muckerheide

May 5, 2018 11:00:00 AM

Have you been staying on top of the latest content marketing news updates? If not, the team here at Flair Interactive has you covered. Here are five of the latest content marketing news updates for this week:

Not just for journalists anymore, the inverted-pyramid style of organizing and prioritizing information can be used in your content marketing efforts, too. Moz's latest Whiteboard Friday demonstrates the what, why and how.
 
2. Google wants to make audio content searchable (Search Engine Journal)
You might start seeing podcasts pop up in search engine results if Google has its way. They hope to start making audio content searchable by incorporating podcast metadata into search results. The audio content would appear alongside articles, videos and images, just like any other type of content.  
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Topics: top 5, Content Marketing, news

5 most popular content marketing infographics for April 2018

Posted by Kristin Muckerheide

May 1, 2018 1:13:03 PM

Stay in the know about content marketing with these helpful infographics that have gone viral this month. 

 

1. How to choose a content marketing platform or marketplace (and what's the difference?) (MarketingProfs)

Do you know which tools are right for your content strategy? Is it a platform, or a marketplace? Explore the benefits of both, and answer five simple questions to help you determine which tool is right for your marketing plan.
 

2. A brief history of content marketing (The Content Strategist)

Would you be surprised to learn that content marketing has been around for more than a century already? Learn more about its history with this handy timeline. 
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Topics: top 5, Content Marketing, infographics, roundup

Top 5 social media news for week ending 4/29/18

Posted by Kristin Muckerheide

Apr 27, 2018 8:00:00 AM

Have you been staying on top of the latest social media news updates? If not, the team here at Flair Interactive has you covered. Here are five of the latest social updates for this week: 

Just about everyone and their mother (and their grandmother, at that) is on Facebook, or at least has used it at some point. But do you know all the helpful tools and features you can use on Facebook as a marketer? This article takes you through 12 such features that might be helpful to you in your social media marketing.

Overlooked features seems to be a theme this week. But this article doesn't just talk about Facebook; it talks about how to make sure your marketing is effective among ALL social networks you choose to use in your social media marketing strategy.

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Topics: top 5, social media, news, social media marketing

Top 5 SEO Tips

Posted by Super Admin

May 7, 2013 11:21:00 AM

Want to quickly hone in on the most important SEO enhancements that you can make to increase traffic, leads and conversions?

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Topics: top 5, flair interactive, chicago, SEO, web agency, il, tips

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The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

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