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Top content marketing news for week ending 8/10/18

Posted by Joanna Ellis-Escobar

Aug 10, 2018 6:40:00 PM

Another week, another news roundup...Read on for the top four content marketing news stories that came out during the week of August 6 - 10th. And, yes, I know it's normally "top five" – check out our last entry for the week. (HINT: remember GDPR?)...it's technically not a content marketing news story, but worth the read and you can bet you'll see it on our radar as it plays out. 

  1. How to align your content marketing and PR strategies (Forbes) 
    An interesting perspective on a topic we see many brands struggle with – how to align the two major roles of PR and content marketing.   
  2. Can content marketing exist in a non digital space? (Skyword's ContentStandard)
    This may be my fave article of the week (both content marketing related and non...). Often, we hear clients lamenting the idea that "their customer" doesn't read blogs or care about social, so why should they use content marketing in their branding efforts?  (I'd argue they should be asking "how").
  3. 'Social has gotten more difficult': Marketers mull the pitfalls of content marketing (Digiday) 
    Real, timely, relatable reactions to how social has changed everything from how customer service and complaints go down, to internal issues stemming from a social presence – quotes recorded directly from town halls and working groups at the Digiday Content Marketing Summit in Vail, CO this week. 
  4. Where to turn for content marketing inspiration (Thomas)
    From analyzing competitive research to looking at customer conversations to staying on top of Google trends, this handy no-fuss checklist gives struggling content marketing strategists plenty of ideas to work from. 
  5. The United States finally starts to talk about data privacy legislation (MarTech) 
    While this last one technically isn't a direct content marketing piece, I feel it's important enough to include in this week's roundup. The beginning of 2018, I spent countless hours researching, understanding, advising and reporting on Europe's GDPR legislation (in case you've been under a rock and didn't hear about the EU's widespread, powerful, heavy handed privacy laws that were put into place a few months ago, you can catch up with these past blogs on the topic: [INFOGRAPHIC] The Ultimate Guide to GDPR and Top 3 GDPR resources...because you're almost out of time!). 
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Topics: top 5, GDPR, content marketing news, content is king,, weekly roundup, content marketing strategy, CCPA

Top inbound marketing news for week ending 8/3/18

Posted by Joanna Ellis-Escobar

Aug 3, 2018 6:28:00 PM

A lot has happened in the last week in the world of inbound...check out the top five stories we think were the best of the best. 

  1. The customer is always last: Looking at marketing from a different perspective (Forbes)
    An interesting take on not only inbound, but marketing as a whole. Learn how important data is, how to implement inbound strategy that will reach your consumer and how to let go of the "all" and hone in on the "best."
  2. Five ways to create great B2B content (MarTech Series)
    You could post a blog an hour and never really see any results. Why is that? MarTech Series looks at what content works and how to do it. 
  3. Why digital marketing campaigns fail & what you need to do to see real results (Business 2 Community) 
    If you've ever even THOUGHT about launching a digital campaign, this. is. a. must. read. Hint: purpose and strategy are key. 
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Topics: top 5, Inbound Marketing, digital marketing, inbound marketing news, industry news

Top SEO news for week ending 7/20/18

Posted by Joanna Ellis-Escobar

Jul 20, 2018 1:44:00 PM

Each week we do a roundup for you, covering the top five articles that came out on a specific, digital marketing-related topic. This week's roundup is on SEO news. So if you had a crazy weed and weren't able to keep up on the SEO news that came out, don't worry – we've got you covered. Read on for the top five SEO-related articles that came out over the last week. 

  1. How to Optimize Content Efforts for SEO (MarTech Advisor)
    One of the best articles "summing it all up" I've come across in a long time. Learn quick, easy ways to use SEO to its fullest potential. 

  2. How to project SEO traffic levels and avoid saying, ‘It depends’ (Search Engine Land)
    So often we see our clients struggle to prove the validity or worth of content management to the higer-ups. I know it works, you know it works, but how do you prove to the boss that it works? Simon Heseltine helps you figure it out.  

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Topics: top 5, SEO, seo marketing, seo news, weekly roundup

Top 5 inbound marketing news updates for week ending 6/29/18

Posted by Joanna Ellis-Escobar

Jun 29, 2018 4:45:00 PM

In the words of Ferris Bueller, "Life moves pretty fast. If you don't stop and look around once in awhile, you could miss it." Same could be said about inbound marketing. But you don't have to worry if you had a busy week and couldn't keep up – we rounded up our fave news articles for you. Check out this week's top five inbound marketing news clips. 

  1. The future of B2B marketing: A much-needed human touch (Forbes)
    Inbound marketing, by definition, has the human factor embedded into its very philosophy. Everything (read: EVERYTHING) is about making that connection. See how this relates even to the world of B2B, because even in biz, it's still about the people. 
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Topics: top 5, Content Marketing, Inbound Marketing, inbound marketing news

5 most popular content marketing infographics in June 2018

Posted by Joanna Ellis-Escobar

Jun 28, 2018 4:27:49 PM

Want to hear some pretty staggering stats? 

  • Posting content with images can result in 650 percent more engagement than posts that only have text. Think about that: – 650 percent!

  • Posts that include videos typically attract three times more links than the wordy-text-only versions. 

  • Consumers are 85 percent more likely to purchase something after watching a product video. 

So if you're the type who believes visual content doesn't matter, or that it's not worth the money you'll invest in creating it, I urge you to read on, because if you're not taking advantage of all that visual content has to offer you (and your brand), you're missing out on a huge opportunity. In fact, according to HubSpot, infographics are shared three times more often than any other form of content. 

On that note, let's check out the top five infographics we saw in June. 

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Topics: viral content, top 5, Content Marketing, infographics, viral marketing

Top inbound marketing news for week ending 6/8/18

Posted by Kristin Muckerheide

Jun 8, 2018 6:42:39 PM

Each week, the team here at Flair Interactive rounds up five of the top news articles on a relevant marketing, social or SEO topic. This week, we're talking inbound marketing. By the time you're done reading, it'll be a little bit closer to the weekend (and you'll be up to date with the latest in inbound marketing news)! You're welcome.

 
June 6, 2018
 
Inbound marketing is tough these days. What was once new and cutting edge, is now just expected when it comes to marketing strategy. This makes it even more difficult to stand out and get your brand noticed. Learn five reasons why your marketing strategy may not be yielding the results you want, plus what you can do to change that.
 
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Topics: top 5, Inbound Marketing, news, inbound, roundup

Top content marketing news for week ending 6/1/18

Posted by Kristin Muckerheide

Jun 1, 2018 3:54:00 PM

Have you been staying on top of the latest trends and news in the world of content marketing lately? Summer is a busy time, we know. The team here at Flair Interactive has gathered the top five content marketing news updates for this week, so read on to get your fill of industry news. 

 

1. How do you set smart SEO goals for your team/agency/project? - Whiteboard Friday (Moz)

When it comes time to make SEO goals for your company, project or otherwise, are you gung-ho to get right in there and start crafting your actual SEO goals right off the bat? If that's the case, you're doing it wrong, according to Rand Fishkin on this Whiteboard Friday from Moz. He recommends a different approach that he explains in this blog. 

 

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Topics: top 5, Content Marketing, news, content marketing news, content is king,

Top social media marketing news updates for week ending 5/25/18

Posted by Kristin Muckerheide

May 25, 2018 3:46:22 PM

Like everything else digital...the world of social media is always changing. With new platforms and tools being developed all the time, there's a lot to keep up with.

The fact is, your customers are already using social media. And we all know you want to be where your customers are. But where do you start?

To help you stay on top of your game, the team here at Flair Interactive has gathered the top 5 social media marketing news updates for this week. 

Discover how to attract new prospects through your Facebook ads by using case studies and customer testimonials to build awareness and trust in your brand.

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Topics: top 5, social media, news, social media marketing

Top SEO news updates for week ending 5/18/18

Posted by Kristin Muckerheide

May 17, 2018 4:15:00 PM

If you want to stay in the know on the best ways you can help your brand, check out our list of the top 5 search engine optimization news updates for this week.

 

1. Google confirms it shortened search results snippets after expanding them last December (Search Engine Land)

Have you been spending extra time crafting longer meta descriptions for Google search results? It may have been time wasted after all—Google recently confirmed they've shortened the snippets they show in search results, after having increased them just last December.

But if you're already thinking of going back to shorten all your longer meta descriptions, Google says don't worry too much about it - many of the snippets they choose to include in search results are dynamic, pulling from your content on your site rather than from your meta descriptions anyway [TAKE AWAY: content is STILL important...do you need help optimizing strategic onpage content? See how Flair can help you! 

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Topics: top 5, SEO, search engine optimization, news, seo marketing, seo news, search engine optimization news

Top inbound marketing news updates for week ending 5/11/18

Posted by Kristin Muckerheide

May 11, 2018 10:48:00 AM

Were you able to catch all the latest inbound marketing news that came out this week? Don't worry if you haven't had time to keep up...we've got you covered! Check out the top five latest inbound updates for this week:

1.  The staircase guest blogging strategy   (HubSpot)   Are you interested in taking advantage of guest blogging in your company's inbound strategy? If so, this article takes you through the eight steps to get you there—and teaches you how to do it successfully.

2.  Inbound vs outbound marketing: definitions, differences and winning strategies   (CMS Wire) 
Not sure about the differences in marketing approaches? This post explains both strategies—inbound and outbound—as well as the differences between each. Read on if you want to learn more about how the two work.
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Topics: top 5, Content Marketing, roundup, content marketing news

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The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

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