It's the beginning of 2017 and if you still haven't gotten on board the video marketing train, there's still time.
You may have already used some form of video in your marketing strategy at some point. As the new year begins, it's clear that 2016 was a year of revolution in video marketing and that you cannot survive without video marketing any longer.
Wyzowl released statistics for last year that reported 61% of businesses have used video as a marketing tool and 66% of these same companies never used video a mere year earlier. It's a trend that's progressed rapidly, and keeps growing faster than we think because:
- 75 million people in U.S. watch videos online everyday
- Embedded videos on web sites can increase traffic up to 55%
- Simply having the word "video" in the subject line of an email can increase open rates by 13%
- Nearly 40% of all videos today are watched on mobile devices