JUMP START Blog and Online Community

Authenticity is the name of the inbound marketing game

Posted by Joanna Ellis-Escobar

Jun 19, 2018 8:30:42 AM

If you're into inbound marketing even just a little bit, you should know the name Tom Fishburne. Founder and CEO of Marketoonist, which parodies the world of marketing in the form of comics, Tom delights with his creative take on various marketing ideologies and subtopics.

But of my many favorite Fishburne-isms, it's something he says in a recent CustomerThink interview that rings truest of all for me:


"The best marketing doesn't feel like marketing"


I couldn't agree more. In a world of research-at-our-fingertips and Google-searches-galore, consumers are savvier than ever. In-authenticity reeks, and brands that aren't true to their mission (or those who haven't taken the time to explore what their mission actually is) are going to have an increasingly harder time finding marketing that works.

Worse? Those same savvy consumers are also unforgiving. Making the wrong move with your inbound strategy could just mean the death of your brand. Don't get me wrong, we all make honest mistakes, and the brands who make them (and get caught), if they're smart, will own up and charge forward. But the brands who think they can scheme their way into the hearts and wallets of their consumers are in for a rude awakening. 

Marketing, inbound marketing, is about taking the time to:

  • Understand your audience
  • Think about how you can help them
  • Figure out what problem you'll solve
  • Create content that speaks to them
  • Publish on a dependable schedule 
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Topics: blogging, Content Marketing, marketing strategy, blog posting, marketing plan, viral marketing, social media marketing, seo marketing

Content marketing is a commitment, not a campaign

Posted by Joanna Ellis-Escobar

Jun 4, 2018 6:43:23 PM

Content marketing is a commitment, not a campaign. 

How totally (and for some, dauntingly) true is this?! So often (too often, really), we get the same push back when it comes to content marketing.

“We tried. It didn’t work.”

My response, every. single. time. I hear this?

“OK…I understand. I really do. Would you mind sharing a bit more about how or what you tried? What did you do?”

And, it never fails. I get the same answer, time after time.

"We blogged for [insert any length of time…a month, a quarter, a year] and nothing happened."

And there it is. I’ve said it before, and I’ll probably say it a thousand more times – content marketing is NOT a set it and forget it project. It’s a commitment. A dedicated, consistent, concerted commitment to so much more than just writing and posting a blog. To successfully create and implement a content marketing strategy (that WORKS), you must be willing to do it all.

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Topics: content strategy, SEO, blogging, Content Marketing, social media marketing

Top 5 resources to help you write killer content

Posted by Joanna Ellis-Escobar

May 29, 2018 10:06:33 AM


They say it takes a village. And nowhere does that apply more than when it comes to your content. Anyone who has managed their own digital presence will agree…just doing it at all is no small feat. Doing it well takes grit and diligence. So whether you have a dedicated marketing team, or if you’re fighting the good fight alone, most of us can agree that any help is welcome help.

Luckily, in today’s digital age, help is out there and readily available. So don’t reinvent the wheel…take advantage of what’s there for you. So you say you don’t have time to weed through the hundreds of pages of sites claiming to make your content the best it can be?

Don’t you worry…we’ve got you covered.

Check out our current list of top five resources we can’t blog without.

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Topics: blogger, blogging, Content Marketing

#TBT: Why Aren’t My Blog Posts Generating Any Traffic?

Posted by Aimee Pagano

Feb 2, 2017 10:04:42 AM

You have some ideas. You want to share them. They seem interesting to you. You think others will be interested as well.

So you write and post a few blogs. And…crickets.

Why aren’t your blogs getting the red carpet treatment you thought they would? Well we at Flair Interactive gave you some potential reasons why in our #TBT April 2015 blog post, Why Aren’t my Blog Posts Generating Any Traffic? We offered some insights on how to set your blogs up for success.

Now, we’re sure you’ve since applied some of our tips to your overall approach and you’re now topping the ‘best bloggers of 2016’ list. In the event you’re not, or you’re just looking to hold that steady crown for 2017, here are a few more tips to get your blogs the recognition they deserve:

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Topics: content development, social media, blogging, Content Marketing, Inbound Marketing, marketing strategy

5 Quick Fixes to Make Content Marketing Work for You

Posted by Hummad H

Dec 28, 2016 4:05:52 PM

Are you putting a lot of effort into content marketing and not getting good results?

Undoubtedly, content marketing is an effective way to attract more visitors and transform them into customers. Almost every business wants to maximize its ROI, and so they invest a solid amount of time and money into this endeavor.

However, that doesn’t mean success is guaranteed since there are a lot of variables involved. Content marketing can be tricky, but there are a few ways to quickly address poor results.

We've identified five common issues faced by content marketers, as well as quick ways to resolve them. Follow some of the simple solutions below to improve your results and ROI. 

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Topics: writing, blogging, Content Marketing, increase traffic

7 Examples of Great Listicle Headlines

Posted by Mona Mangat

Dec 21, 2016 1:14:57 PM

One of the most important parts of a content marketing strategy is offering fun-to-read, informative and interesting content that make your readers excited to click and find out more. However, the title of your content can have a huge impact on how successful it is at generating interest and motivating your readers to take action.

One of the most effective formats for an article or blog post is the listicle or list article. A listicle is enticing, because it promises upfront to condense any subject matter into a manageable number of bullet points or steps that a reader can use and implement.

The listicle is a favorite for good reason: it works. The main reason for this is that it has the power to grab the reader's attention simply from the power of its headline.

This kind of content often lends itself well to evergreen topics and tips that are very popular. Readers love easy headlines that are also quickly consumable. Lists that offer a number of reasons, secrets, types or ways to do something will capture an audience's attention, because they make a very clear promise about what’s in store for the reader. They also entice the reader to click, but you'll have to deliver quality content if you want to keep the reader engaged. Listicles can do that effectively, time and time again. 

These types of posts are perfect for building your authority in a certain field or demonstrating mastery in a specific area of expertise. When it comes to business blogging, it's key to show what you know and put it in a format that's easy to consume.

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Topics: writing, blogging, Content Marketing, increase traffic

10 Easy Tactics to Create Killer Blog Post Titles

Posted by Hummad H

Dec 4, 2016 4:55:49 PM

So you’ve written a killer blog post, you’ve done the research, it’s insightful and even funny but…no one is reading it. Why?

You probably haven’t paid a lot of attention to the title of your blog, but it's arguably the most important component of your blog post. A catchy and attention-grabbing title draws your readers in and tells them what to expect.

According to Copyblogger, “Eight of ten people will read a title, but just two of ten readers will continue reading the article.”

So how to reach those other eight? You’ve got to write irresistible titles to grab more potential readers.

We’ll show you how to do just that with 10 incredibly easy tactics that can help you improve your blogging skills, so you can write juicy and captivating titles that draw an audience. Before we get to the good stuff, you need to learn why it’s crucial to craft a title.

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Topics: writing, content analysis, blog, blogging, tips, increase traffic

How to Be a More Effective Business Blogger

Posted by Lisa Kirschner

Aug 17, 2016 6:30:05 PM

I hear it all the time...

"I don't have time to create a blog for my business."

"It will be too hard/time-consuming/boring to come up with new blog ideas."

or, the most popular excuse of all,

"I don't have anything important to say."

You know what? I beg to disagree. Everyone has knowledge and insight that they can share with their audience, whether they sell products, services, memberships or something else. You too can be an effective business blogger, and it doesn't have to be time-consuming or difficult. 

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Topics: blogs for business, blogging

When Less is More

Posted by Marissa Kasarov

Mar 11, 2016 9:00:00 AM

As a child, when someone told you "less is more", you probably thought they were crazy. If you're like most of us, that opinion probably also followed you into your teen years (and maybe even your early 20's). Today, however, you know better than that. As a mindful, capable, experienced business owner, you have seen enough to know that more is not always better. Unfortunately, it can be a struggle to know when you should take the minimalist approach versus going all-in. That's the enigma we are confronting here: when is low-key better than the whizbang alternative? 

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Topics: email marketing, social media, blogging

Top 5 content marketing updates for week ending September 25th

Posted by Lisa Kirschner

Sep 25, 2015 8:00:00 AM

Find out what you've missed in the world of content marketing for the week ending September 25th. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

Repurposing Your Content for New Media

Don't let good content go to waste! This week on Marketing Land, columnist Jordan Kasteler tells you how to take your most popular content and breathe new life into it on a different platform.

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Topics: Content Management, content, marketing, blogging


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