A lot has happened in the last week in the world of inbound...check out the top five stories we think were the best of the best.
- The customer is always last: Looking at marketing from a different perspective (Forbes)
An interesting take on not only inbound, but marketing as a whole. Learn how important data is, how to implement inbound strategy that will reach your consumer and how to let go of the "all" and hone in on the "best."
- Five ways to create great B2B content (MarTech Series)
You could post a blog an hour and never really see any results. Why is that? MarTech Series looks at what content works and how to do it.
- Why digital marketing campaigns fail & what you need to do to see real results (Business 2 Community)
If you've ever even THOUGHT about launching a digital campaign, this. is. a. must. read. Hint: purpose and strategy are key.