JUMP START Blog and Online Community

The Perils of Perfectionism in Web Development

Posted by Lisa Kirschner

Jan 19, 2012 3:00:00 AM

Finding work/life balance in today’s busy and highly competitive world could never be described as easy.  For most perfectionists, however, it is downright impossible. I see this play out every day when I'm working with busy web and marketing managers who have huge To Do lists and virtually no personal lives.

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Topics: web, Content Management, content development, flair interactive, Online Marketing, perfectionism, pareto, development, marketing, content strategy, Miscellaneous, lisa kirschner, principle

Email Marketing Comparison Chart from Top Ten Reviews

Posted by Lisa Kirschner

Jul 12, 2011 12:35:00 PM

Looking for a new email marketing program for your startup or SMB?

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Topics: web, Content Management, Online Marketing, flair, email marketing, vertical response, Interesting and Useful Sites, content strategy, Product Reviews, Miscellaneous, constant contact, top ten reviews, icontact, mailchimp

Getting Past Writer's Block

Posted by Lisa Kirschner

Jun 16, 2011 6:00:00 AM

Most of my clients tell me at the beginning of a project that they'll write all of the content for their web sites, landing pages, blogs, newsletters and other online marketing efforts themselves. I always take this piece of info with a grain of salt, because it usually never happens. Deadlines come and go, clients promise that the content is "almost done," but it never comes to fruition. Nine times out of ten, they eventually hand off all of the content development to us here at Flair.

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Topics: web, Content Management, content development, Online Marketing, flair, Interesting and Useful Sites, content strategy, interactive, Miscellaneous, energy, writer's block

Typical Projects Handled by Flair Interactive

Posted by Lisa Kirschner

May 19, 2011 6:10:00 AM

Flair Interactive is a web agency specializing in content management, but we often receive questions about exactly what we do for our clients.

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Topics: web, Content Management, content development, Online Marketing, kirschner, CMS, flair, design, development, content, content strategy, interactive, Miscellaneous, information architecture, usability, social networking, services, E-commerce

Announcing the Joomla! Community Magazine

Posted by Lisa Kirschner

Jul 2, 2010 4:03:21 AM

The Joomla! Community Magazine has launched! Check it out:

http://magazine.joomla.org/#

It includes articles and information about current Joomla! topics, extensions, events, interviews with industry leaders and more. Created by a team of volunteer writers, editors and Joomla! experts, it provides dynamic, informed and useful information about everything Joomla!. Bookmark it and check back often.

Lisa Kirschner
Managing Editor, Content 911 Blog
Managing Director, Flair Interactive Services

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Topics: web, Content Management, kirschner, CMS, flair, Interesting and Useful Sites, CMS Tools, joomla, interactive, Miscellaneous, Industry Leaders

Can RSS Syndication Really Increase Exposure?

Posted by Stephanie Bach

Oct 29, 2009 4:22:00 AM

In a word: yes. But only if the syndicated content you have to offer is valuable, insightful and leaves your subscribers wanting more.

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Topics: web, content development, flair interactive, Online Marketing, flair, content, content strategy, syndication

Viral Content is King!

Posted by Stephanie Bach

Oct 27, 2009 5:07:00 AM

Here's a GREAT article on viral content, and why it matters beyond social media circles:

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Topics: web, viral content, Content Management, content development, flair interactive, Online Marketing, seth godin, flair, content strategy, social networking, blog

Optimizing Your CMS for Search Engines--on a Dime

Posted by Stephanie Bach

Sep 11, 2009 9:46:00 AM

It seems that everyone is playing the SEO game these days, and with all the players out there (such as Google, Bing! and Yahoo!), getting swept up in the pay-per-click model can cost big bucks over time. How to make the most of your CMS tool and your budget--and still get great returns from search engine traffic? Start with 'homegrown' tactics before you tackle PPC.

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Topics: web, Content Management, flair interactive, CMS, flair, content management system, content, CMS Tools, interactive marketing, content strategy, SEO, search engine optimization

Developing an Effective CMS Style Guide

Posted by Barb Conway

Aug 26, 2009 9:39:00 AM

You've selected a new content management system (CMS) for your Web site and you're ready to start implementing it. One of the things you should really think about at this point is how to make sure all of your pages maintain a consistent style. Given free reign, everyone who sets up new pages and loads content could find a different way to do it--unless you've given them clear guidelines.

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Topics: style guide, web, styles, Content Management, flair interactive, UX, CMS, flair, guidelines, content management system, content strategy, user experience

Don't Miss Copywriting 101

Posted by Lisa Kirschner

Aug 12, 2009 7:46:00 AM

Copyblogger has just released a post entitled "Copywriting 101: An Introduction to Copywriting". It's a hands-on, practical list of things that you should do when writing copy (content) for online media.

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Topics: lyris, lyris hq, web, copyblogger, writing, Content Management, content development, flair interactive, clicktracks, CMS, flair, content, copywriting, lisa kirschner, WCM

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The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

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