JUMP START Blog and Online Community

What Belongs on Your Homepage

Posted by Lisa Kirschner

Aug 26, 2014 11:30:00 AM

Lisa Barone provides some great advice regarding what you should—and should NOT—include on your web site's homepage in her recent blog post over at Search Engine Watch.

I've seen these rules broken over and over again during the last 20 years as I've helped hundreds of clients plan and build their web sites. But Barone is spot on when she argues that less is more on this critical piece of real estate.

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Topics: web design, design, user experience

CASE STUDY: McDonald's Incorporates Content Strategy into Its Portal

Posted by Lisa Kirschner

Aug 25, 2014 10:11:56 AM

Here at Flair, one of the most frequent questions we receive is, "Have you done similar work in the past?" This is the first in a series of case studies that we'll be launching to provide you with more information about the types of projects we've done and the industries on which we focus.

McDonald's Corp.
Oak Brook, IL

Restaurants, Food

McDonald's, a global leader in franchise restaurants, operates in more than 60 countries around the world. Restaurants are owned by owner-operators and franchisees with access to many of McDonald's global resources and departments, including Marketing, Restaurant Operations, Real Estate Development, Quality, Legal and Training, Learning and Development.

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Topics: content strategy, user experience, case studies, mcdonald's, case study, restaurants, food

Technology, Video Games and the User Experience of the Future

Posted by Lisa Kirschner

Apr 23, 2010 10:46:29 AM

Check out this brilliant presentation by Jesse Schell, the founder of Schell Games, the former creative director of the Disney Imagineering
Virtual Reality Studio, and a faculty member of the Entertainment Technology Center at Carnegie Mellon University:

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Topics: flair interactive, facebook, Online Marketing, Interesting and Useful Sites, content strategy, Miscellaneous, video games, social networking, user experience, lisa kirschner, web 2.0, jesse schell, E-commerce, Industry Leaders

Developing an Effective CMS Style Guide

Posted by Barb Conway

Aug 26, 2009 9:39:00 AM

You've selected a new content management system (CMS) for your Web site and you're ready to start implementing it. One of the things you should really think about at this point is how to make sure all of your pages maintain a consistent style. Given free reign, everyone who sets up new pages and loads content could find a different way to do it--unless you've given them clear guidelines.

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Topics: style guide, web, styles, Content Management, flair interactive, UX, CMS, flair, guidelines, content management system, content strategy, user experience


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