JUMP START Blog and Online Community

VIDEO: What is A/B Testing, and How It Can Help Your Online Business

Posted by Mona Mangat

Apr 12, 2017 2:24:52 PM

If you want to take your marketing campaigns to the next level, you've got to test them. How do you do that? With A/B testing. It's sometimes called split testing. What is A/B testing? It's basically comparing two versions of a web page, email or banner to see which one performs better.

You can compare these by showing the two variants, calling them A and B, to similar visitors simultaneously. See which one gives the best conversion rate and then use that one moving forward! It's simple, but also necessary.

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Topics: videos, email marketing, increase traffic, metrics, a/b testing

7 Ways to Optimize Your Email Marketing Strategy

Posted by Mona Mangat

Mar 21, 2017 5:11:52 PM

It's obvious to any marketer nowadays that you should use email marketing as a way to stay connected with your target audience. Despite the wide array of different strategies available to marketers, having a well-developed email marketing plan is integral to your overall marketing campaign. It's an excellent way and the most productive channel for getting the best ROI. 
 
Yet, don't expect the stars and the moon from your email marketing strategy if it's not done right. If you haven't planned out a sustained email marketing effort, it simply won't be effective. You can’t just send out whatever and expect it to get results. A well-planned and thought-out strategy has to take into account your customer's likes and behaviors, and has to then target them efficiently. 
 
Here are some tips about how to do it:

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Topics: email marketing, marketing campaigns

#TBT: How to Build a Successful Email Campaign

Posted by Aimee Pagano

Mar 16, 2017 12:23:26 PM

According to the Radicati Group, email use worldwide will top 3 billion users by 2020. While some industry experts are convinced that social media’s convergence with the ever depleting millennial attention span is going to erode email just as email depleted print, that number certainly presents a very different picture.  

Back in November 2013, Flair Interactive provided tips on building a successful email campaign. While that post is still relevant and accurate, in 2017, there are some definite changes in what defines and drives a successful email campaign.

So, what has changed in the last three years to keep email relevant, effective, and aligned with the technological trends that are impacting marketing as a whole? Let’s take a look:

 

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Topics: email marketing, social media, Content Marketing, Inbound Marketing, marketing automation

#TBT: What Should Be Included in My Content Marketing Strategy

Posted by Aimee Pagano

Jan 26, 2017 7:00:00 AM

Most of us have figured out at this point that Content Marketing isn’t a magical powder that gets sprinkled on our marketing plans and suddenly, all of our
goals are instantly met. No, content marketing is nothing more than a tried-and-true formula. Effective application of that formula is what truly yields success.

Queue nebulous time warp squiggles back to the year 2015 when Flair Interactive posted the blog, What Should be Included in My Content Marketing Strategy. While the blog is on point in terms of building and executing on an inbound marketing plan, in 2017, we’ve taken some measures to perfect the formulaic fairy dust even more. As you dive into your plan this year, keep these additions in mind:

Create data-driven goals—this is still very much the starting point of your content strategy. While not much has changed here since 2015, you’ll want to make sure your goals are clearly defined and mutually agreed upon by everyone. Ensure your ‘wins’ or ‘milestones’ are marked and attainable. Finally…do your homework. Avoid arbitrary, executive-driven numbers. Look at your competitors, your metrics, what’s worked, and what hasn’t worked before getting to an achievable number.

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Topics: content development, email marketing, social media, Content Marketing, digital marketing, marketing strategy, email automation, marketing automation, marketing budget

#TBT: Typical Projects Handled by Flair Interactive

Posted by Aimee Pagano

Jan 19, 2017 7:30:00 AM

As inbound marketers, it’s our responsibility to provide our clients the best-of-the-best in modern, customized marketing services. 

In 2009, we published a "Typical Projects Handled by Flair Interative" blog post and video that described our services. While we still offer all of the services described in that video, our core focus has shifted during the last eight years to focus on inbound marketing. But one thing remains the same...our number-one priority is to deliver high-quality solutions that get results for all of our clients, and we do that by delivering tightly integrated inbound marketing campaigns and services.

To us, marketing tactics shouldn’t be isolated instances. They shouldn’t be disparate solutions to immediate problems or what we like to call short-term, reactive goals. They should be proactive and strategic in nature with both immediate incremental and long-term wins in mind.

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Topics: content development, email marketing, interactive marketing, social media, Content Marketing, Inbound Marketing, digital marketing, marketing strategy, email automation, strategic marketing plan, marketing automation, marketing budget

#TBT: Interactive Marketing Has Come of Age

Posted by Aimee Pagano

Jan 12, 2017 4:00:00 PM

Interactive marketing is trending right in line as it was forecasted seven years ago. In 2009, Flair Interactive posted the blog, Interactive Marketing Has
Finally Come of Age
. The blog cites an article by Forrester Research who forecasted that digital spending would nearly double in five years while ad budgets would decline. In fact, its exact predicted growth was a 9% increase in five years (from 12% of overall advertising spend in 2009 to 21% overall spend in 2016).

So, based on Forrester Research's prediction, let's get a pulse of where we're at as we enter 2017:

Overall Marketing Spend

  • Digital marketing spending is predicted to grow 12% in the next year, while budgets for traditional advertising will fall to 2%. (The CMO Survey)
  • B2B digital ad spending has increased 15% to $5.8 billion in 2014 — due largely to growth in native advertising, while display advertising is becoming less important. (MediaPost)
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Topics: content development, email marketing, interactive marketing, social media, Content Marketing, digital marketing, marketing strategy, email automation, marketing automation, marketing budget

Tips for Writing a Great Email Subject Line

Posted by Marissa Kasarov

May 26, 2016 6:13:47 PM


First impressions are everything, and you can be sure that your recipients judge your emails based on their subject lines. They may be the smallest part of your message, but they are absolutely essential to sparking the interest of your readers and increasing your open rates. So, make it stand out.

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Topics: email marketing, mailchimp, mailing list

When Less is More

Posted by Marissa Kasarov

Mar 11, 2016 9:00:00 AM

As a child, when someone told you "less is more", you probably thought they were crazy. If you're like most of us, that opinion probably also followed you into your teen years (and maybe even your early 20's). Today, however, you know better than that. As a mindful, capable, experienced business owner, you have seen enough to know that more is not always better. Unfortunately, it can be a struggle to know when you should take the minimalist approach versus going all-in. That's the enigma we are confronting here: when is low-key better than the whizbang alternative? 

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Topics: email marketing, social media, blogging

Throw Back Thursday: The Power of a Nine-Word Email

Posted by Marissa Kasarov

Jan 21, 2016 3:24:00 PM

Around this same time last year, our Founder and Managing Director, Lisa Kirschner, wrote about email brevity and how keeping your messages short and sweet will benefit your business in the long run. As you surely know, today's digital environment is evolving on what seems to be a minute-by-minute basis. So, it's worth asking if email brevity is still the way to go.  Are email recipients looking for more "meat" in your messages now that our calendars have rolled over into a new year? The answer is "that depends". 

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Topics: email marketing, Nine Word Email

"Word of Mouth in a Digital World

Posted by Marissa Kasarov

Jan 4, 2016 6:00:00 AM

While the delivery may change with time and technology, there will never be a suitable replacement for "word of mouth". Nothing will ever help your business grow the way that personal recommendations can. The same is true for negative feedback, as well. One poor mention of your business can have a significant impact on your bottom line. 

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Topics: email marketing, social media, Online Reputation Management

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The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

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