JUMP START Blog and Online Community

Twitter Ads Update: Conversational Ads and Instant Unlock Cards

Posted by Marissa Kasarov

Oct 13, 2016 9:14:00 AM

Imagine you’re opening a new soda shop, and you want to promote your signature ice cream floats. In order to get word out, you must engage your audience, and social media is the most obvious way to do it. So, you take to Twitter and ask your followers whether they prefer coke floats or root beer floats. Now, imagine that every time users choose coke or root beer, they spread the tweet to their followers, who also engage with your brand. Within a matter of minutes, you can have hundreds of tweets cheering for one flavor over the other, thus creating excitement and brand interest among hundreds of new potential customers.   

The name for this exciting phenomenon is "Twitter Conversational Ads" and "Instant Unlock Cards", and they are very real (no imagination required). They create direct business-to-consumer contact that promotes ad interaction and social sharing. Their primary selling point is obviously their ability to go viral quickly, which is something that marketers have been chasing for years.

These Twitter ads allow for direct interaction and engagement in two ways.

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Topics: twitter

3 Ways That Twitter Ads Can Help You Acheive Your Business Goals

Posted by Marissa Kasarov

Aug 17, 2016 2:16:53 PM

Twitter may not be the first thing that comes to mind when you think of pay-per-click advertsing, but it is beginning to earn its place among other top social ad contenders, such as Instagram and Facebook.  

Twitter ads are extremely effective and extremely cost-efficient.  They are able to directly promote your brand, product or message to a very specifically chosen target audience.

Your business should be taking advantage of this network’s extraordinary reach, from both organic and paid perspectives.  With its over 300 million active users and sophisticated ability to target those users, Twitter ads are absolutely invaluable when it comes to increasing marketing potential, message retention and revenue.

So how can you make the most out of Twitter advertising and give your business profile a boost?  Start with these key areas:

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Topics: twitter, small business, social media

What, Exactly, is Happening With Twitter These Days?

Posted by Marissa Kasarov

Feb 12, 2016 9:46:54 PM

...and perhaps more importantly, why should you care? 

 

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Topics: twitter, social media

Twitter Makes All Your Tweets Searchable

Posted by Julie Lyons

Nov 21, 2014 8:00:00 AM

Twitter announced this week that it has indexed all public tweets and will be giving users the ability to search through the full body of Twitter’s roughly half trillion posts.

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Topics: twitter, social media

Get Done-for-You Content with Our Social Media Packages

Posted by Lisa Kirschner

Oct 30, 2014 7:20:40 PM

I get dozens of phone calls, emails and requests each week from people who are absolutely overwhelmed with the thought of writing content for their social media channels and other marketing campaigns. Most modern-day marketers know that social media is important and they know that they should be posting content regularly, but the thought of cranking out content on a consistent basis is terrifying.

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Topics: facebook, twitter, linkedin, social media, done for you

Twitter Testing Buy Button To Enable In-Tweet Transactions

Posted by Julie Lyons

Sep 18, 2014 9:30:00 AM

Twitter recently announcing a test of a Buy button that will enable users to make purchases from within tweets on their iOS and Android devices.

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Topics: twitter, social media

Twitter Updates Font, Provides New Profile Color Options

Posted by Julie Lyons

Sep 5, 2014 9:00:00 AM


Twitter has unveiled new changes! In a two-part tweet posted September 3rd, 2014, Twitter announced an updated web font intended to improve speed and readability, new color options on user profiles, and new buttons on profile pages to send tweets or direct messages to another user.

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Topics: twitter, social media

Learn about Twitter's Cool New Tweet Activity Dashboard

Posted by Julie Lyons

Sep 1, 2014 10:00:00 AM

Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users in July, but the company recently announced that this new feature is now available to all users.

What is the tweet activity dashboard?
The tweet activity dashboard is a tool you can use to learn more about your tweets.

The dashboard will allow you to:

  • See how people engage with your tweets in real time
  • Compare your tweet activity month over month and see how your tweets trend over time
  • Click on any tweet to get a detailed view of the number of retweets, replies, favorites, follows or clicks it receives
  • Download your tweet metrics

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Topics: twitter, social media

How to Write a Tweet: 8 Formulas from Hubspot to Get You Started

Posted by Julie Lyons

Jun 24, 2014 9:00:00 AM

Are you unsure of what to tweet on Twitter? Whether you're just getting started or have been on Twitter for a while and just feel you haven't really gotten anywhere with it, it can be hard to know what exactly will make your followers engage with you. 

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Topics: twitter, Hubspot

Twitter Now Supports GIFs

Posted by Julie Lyons

Jun 19, 2014 11:00:00 AM

This week Twitter announced that users are now able to share GIFs, the animated images on continuous loop, in the stream on the web platform as well as iPhone and Android.

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Topics: Online Marketing, twitter

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