JUMP START Blog and Online Community

Content marketing is a commitment, not a campaign

Posted by Joanna Ellis-Escobar

Jun 4, 2018 6:43:23 PM

Content marketing is a commitment, not a campaign. 

How totally (and for some, dauntingly) true is this?! So often (too often, really), we get the same push back when it comes to content marketing.

“We tried. It didn’t work.”

My response, every. single. time. I hear this?

“OK…I understand. I really do. Would you mind sharing a bit more about how or what you tried? What did you do?”

And, it never fails. I get the same answer, time after time.

"We blogged for [insert any length of time…a month, a quarter, a year] and nothing happened."

And there it is. I’ve said it before, and I’ll probably say it a thousand more times – content marketing is NOT a set it and forget it project. It’s a commitment. A dedicated, consistent, concerted commitment to so much more than just writing and posting a blog. To successfully create and implement a content marketing strategy (that WORKS), you must be willing to do it all.

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Topics: content strategy, SEO, blogging, Content Marketing, social media marketing

Top SEO news updates for week ending 5/18/18

Posted by Kristin Muckerheide

May 17, 2018 4:15:00 PM

If you want to stay in the know on the best ways you can help your brand, check out our list of the top 5 search engine optimization news updates for this week.


1. Google confirms it shortened search results snippets after expanding them last December (Search Engine Land)

Have you been spending extra time crafting longer meta descriptions for Google search results? It may have been time wasted after all—Google recently confirmed they've shortened the snippets they show in search results, after having increased them just last December.

But if you're already thinking of going back to shorten all your longer meta descriptions, Google says don't worry too much about it - many of the snippets they choose to include in search results are dynamic, pulling from your content on your site rather than from your meta descriptions anyway [TAKE AWAY: content is STILL important...do you need help optimizing strategic onpage content? See how Flair can help you! 

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Topics: top 5, SEO, search engine optimization, news, seo marketing, seo news, search engine optimization news

[INFOGRAPHIC] 5 quick ways to improve your SEO and rankings

Posted by Lisa Kirschner

Jun 1, 2017 2:09:24 PM

Want to learn how to quickly improve your site's rankings and SEO? Check out our handy infographic below to learn some easy ways to make your site more attractive to Google and other search engines.

Need more detailed instruction or step-by-step instructions? Watch a replay of our free, on-demand webinar: "5 ways to improve your SEO this week (even if you're not a developer)". You'll see your site's rankings improve in no time!

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Topics: ranking, SEO, google, free seo audit

5 Ways to Improve Your SEO This Week (Even if You're Not a Developer!)

Posted by Lisa Kirschner

Mar 24, 2017 11:17:23 AM

Are you tired of your site not appearing in search engine rankings—or being so buried on the tenth screen that nobody can find it? Are you frustrated because you're not getting any traffic or visibility for your web site or marketing campaigns, even though you've spent thousands of dollars to create them?

You're not alone. Every day, I talk to business owners and marketers who aren't getting enough high-quality traffic and aren't seeing a good return on their marketing investment. But if you're like most people, your eyes start to glaze over when you hear the words "search engine optimization."

I'm here to help. Register for my "5 Ways to Improve Your SEO This Week (Even if You're Not a Developer!)" webinar and I'll walk you through these five steps that you can complete this week to improve your SEO and get more traffic:

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Topics: SEO, search engine optimization

#TBT: Developing a Keyword Strategy for Your Business

Posted by Aimee Pagano

Mar 23, 2017 9:00:00 AM

There’s a reason SEO is an ongoing challenge for marketing professionals. It’s a fairly abstract concept.

There’s the part that’s easy to grasp—identifying words that resonate with each of our audiences. Now that makes sense. It’s easy for us to understand using the right words when communicating with one another in order to a make connection. That’s just being human.

But with SEO, it gets a little more complicated than that. We’re taking extra measures to ensure these words are identified by inanimate web crawlers. Now that sounds like Stephen King’s next best seller when you really think about it. That concept is a little more difficult to comprehend let alone throw into standard practice.

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Topics: SEO, Inbound Marketing

FLASH SALE: Get an SEO Analysis for only $99! [ONE DAY ONLY]

Posted by Lisa Kirschner

Feb 9, 2017 5:42:56 PM

Are you frustrated because you have a web site, but it's not showing up in search results and you're not getting any traffic? Or you're not familiar with the latest changes to Google's algorithms?

We can help. We've recently created a new SEO Analysis package, and for ONE DAY ONLY, you can order your SEO Analysis package (which is valued at $500!) for only $99.

Learn more and order your SEO Analysis now:


This sale is only going to last until 11:59 p.m. on Friday, and it is ONLY available to our 6,000 subscribers and social followers. Why are we doing this, you ask? It's simple...we want to get the word out about our new package and help you get better results from your web site. We love our subscribers and we want to help you succeed.

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Topics: SEO

Developing a Keyword Strategy for Your Business

Posted by Marissa Kasarov

Oct 22, 2015 7:33:23 PM

In the world of inbound marketing, we approach the marketing process in terms of four primary components: attract, convert, close, and delight.  In that first stage, it’s all about getting your business in front of the right audience. Attracting a well-targeted audience is critical; otherwise, you’re wasting your time and energy.

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Topics: SEO, keywords

How Press Releases Fit into your SEO Strategy

Posted by Marissa Kasarov

Aug 6, 2015 6:37:38 PM

As you probably know, search engine optimization (more commonly referred to as SEO) is the key to ensuring that your site is seen on the internet, but what else do you need to do to increase exposure for your business? We’ve mentioned it before, but it’s worth saying again: you cannot simply build a great site and hope that it is seen. It’s a fact that SEO has become a mandatory part of website ownership and management, and press releases can be a very valuable tool to use as part of your SEO efforts.  Here are a few ways that press releases can give your SEO strategy a boost:

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Topics: SEO, free seo audit

Why Has My Website Traffic Dropped?

Posted by Marissa Kasarov

Jul 28, 2015 7:06:57 PM

If you own or operate a website, you understand how important it is to monitor your web traffic numbers. So, what would you do if you found yourself facing a sudden steep drop in your organic search traffic?  The first logical step in recovering from this kind of hit is to find out why it happened in the first place.  Here are a few of the most common reasons that we see clients suffer from a drop in organic traffic numbers:

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Topics: traffic, SEO, web content

Don't Make These 10 SEO Mistakes in Your Next Website Redesign Project

Posted by Lisa Kirschner

Dec 11, 2014 3:13:00 PM

Getting ready to redesign your website in 2015?

Make sure you're doing the right things to drive traffic to your site as soon as possible after it launches by reading our new ebook.

We've partnered with Hubspot to create "10 SEO Mistakes to Avoid During Your Next Website Redesign", a free ebook that will help you better understand where you should focus and what SEO tasks aren't worth your time, budget and effort.

Download the Ebook


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Topics: SEO, redesign, mistakes


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