JUMP START Blog and Online Community

Blogs for Business

Posted by Lisa Kirschner

Feb 28, 2012 10:26:28 AM

Wondering what a blog is and why you'd need to use one for your business? Blogs for business can be very profitable, but you need to understand how to create one and optimize it to see good results.

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Topics: content development, blogs for business, Online Marketing, flair, CMS Tools, content strategy, blogger, social, interactive, SEO, Miscellaneous, networking, wordpress, social networking, typepad, blog, blogging, lisa kirschner, weblog

How to Use Mind Mapping Software to Generate Innovative Ideas

Posted by Lisa Kirschner

Jan 31, 2012 3:52:26 AM

Have you ever tried mind mapping? If not, I highly recommend it, whether you're a content strategist, business analyst, web manager or online marketer.

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Topics: brainstorming, content development, Online Marketing, flair, mind mapping, content strategy, interactive, software, Miscellaneous, lisa kirschner

How to Convert More Website Leads

Posted by Lisa Kirschner

Jan 24, 2012 3:00:00 AM

In the B2C environment, most customers tend to do a bit of online research before actually placing an order, and the same is equally true--if not more so--with B2B customers.

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Topics: leads, Online Marketing, flair, interactive, Miscellaneous, web site, lisa kirschner, convert

Mobile: The New Face of Marketing

Posted by Lisa Kirschner

Jan 17, 2012 5:00:48 AM

According to Morgan Stanley, mobile marketing is the fastest growing industry in the history of the internet.

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Topics: facebook, Online Marketing, email, flair, twitter, marketing, content strategy, social, interactive, Miscellaneous, social networking, mobile marketing, sharing, campaigns, lisa kirschner, mobile

Interesting Video about Google Panda

Posted by Lisa Kirschner

Dec 29, 2011 10:02:00 AM

As 2011 comes to a close, we at Flair are getting slammed with frantic calls from potential clients who want to know why they've seen a decrease in traffic to their site during the last few months. While Google's Panda update (a change to their algorithm earlier this year) may not be the cause of all traffic changes, it's certainly had a huge impact on many sites and businesses this year.

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Topics: ranking, Content Management, content development, Online Marketing, kirschner, lisa, flair, panda, development, Interesting and Useful Sites, content strategy, interactive, SEO, Miscellaneous, google, serp, search engine optimization

EXCERPT: Customizing SharePoint: Start with the Solution or the Business Problem?

Posted by Lisa Kirschner

Aug 9, 2011 12:54:49 PM

Before you begin adding customization tools to SharePoint to create a solution for your business, you must understand your company’s business problem. In this article, I cover a few important areas you need to address before you look at technology...

via www.cmswire.com

Hear, hear! I couldn't have said it better myself!

In this CMS Wire article, author Jennifer Mason is really just providing a gentle reminder that "You have to know where you're going in order to figure out how you're going to get there" or "Don't put the cart before the horse."

This is a problem that I see businesses struggling with all the time. I've had dozens and dozens of conversations with clients who really want to select a technology language or tool before they've really determined what they're trying to do.

Study this article carefully if you're planning to customize SharePoint or any CMS. You'll save yourself lots of time and frustration, and your end result will be better because you've taken the time to think through your business goals carefully.

Lisa Kirschner
Managing Director, Flair Interactive Services Inc.
Managing Editor, Content 911 Blog

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Topics: Content Management, CMS, flair, CMS Wire, development, Interesting and Useful Sites, CMS Tools, content strategy, jennifer mason, interactive, Miscellaneous, strategy, sharepoint, customize

Email Marketing Comparison Chart from Top Ten Reviews

Posted by Lisa Kirschner

Jul 12, 2011 12:35:00 PM

Looking for a new email marketing program for your startup or SMB?

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Topics: web, Content Management, Online Marketing, flair, email marketing, vertical response, Interesting and Useful Sites, content strategy, Product Reviews, Miscellaneous, constant contact, top ten reviews, icontact, mailchimp

Getting Past Writer's Block

Posted by Lisa Kirschner

Jun 16, 2011 6:00:00 AM

Most of my clients tell me at the beginning of a project that they'll write all of the content for their web sites, landing pages, blogs, newsletters and other online marketing efforts themselves. I always take this piece of info with a grain of salt, because it usually never happens. Deadlines come and go, clients promise that the content is "almost done," but it never comes to fruition. Nine times out of ten, they eventually hand off all of the content development to us here at Flair.

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Topics: web, Content Management, content development, Online Marketing, flair, Interesting and Useful Sites, content strategy, interactive, Miscellaneous, energy, writer's block

Typical Projects Handled by Flair Interactive

Posted by Lisa Kirschner

May 19, 2011 6:10:00 AM

Flair Interactive is a web agency specializing in content management, but we often receive questions about exactly what we do for our clients.

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Topics: web, Content Management, content development, Online Marketing, kirschner, CMS, flair, design, development, content, content strategy, interactive, Miscellaneous, information architecture, usability, social networking, services, E-commerce

Easy Email Marketing with AWeber

Posted by Lisa Kirschner

May 15, 2011 5:46:00 AM

If you own or manage a small business and you need an email marketing tool, check out AWeber. It's inexpensive and easy to use, as described by the folks in this video from AWeber's YouTube channel:

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Topics: Online Marketing, email, kirschner, flair, vertical response, content, Interesting and Useful Sites, marketing, Product Reviews, interactive, Miscellaneous, constant contact, emaillabs, aweber

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The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

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