JUMP START Blog and Online Community

How we got 883 likes and a 314% traffic increase in one day

Posted by Lisa Kirschner

Jun 2, 2017 12:11:50 PM

You know how all of those so-called "marketing experts" are telling you that they know the ONE guaranteed way for you to increase traffic or generate more leads and conversions online?

Or do you ever feel like you can't keep up with the latest industry terms and "sure-fire tactics" that everyone insists are the ONLY way to go to increase traffic, leads and conversions? It's enough to make your head spin sometimes.

Here at Flair, we don't offer a cookie-cutter or one-size-fits-all approach and we don't rely on one approach for our own internal marketing efforts either. However, we do carefully track what we're doing to determine which tactics, campaigns and content work best for our own particular audience and business, just as we do with our clients.

That's why some metrics from a marketing campaign that we did this week really caught our attention. Yesterday (Thursday, June 1 2017), we published a blog post with an infographic titled "5 quick ways to improve your SEO and rankings" at 2:09 p.m. We then shared it on all of our social media channels and boosted the post for $63 (a max of $9 per day for 7 days), choosing to show it to people who fit our target audience for that particular service (owners and managers at small businesses within the U.S., Canada, the United Kingdom and India).

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Topics: traffic, facebook, social media, PPC, traffic increase

Top 5 Social Media Updates For Week Ending March 17, 2017

Posted by Hummad H

Mar 17, 2017 3:27:35 PM

There’s no doubt that social media has become an indispensable tool for business. With the continuing evolution of social platforms and technologies, it’s critical to be equipped with the right social media approaches to meet your goals.

To keep you current, competitive, and equipped, here’s an overview of the latest social media trends and tools:

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Topics: facebook, social media, Chatbots, Ecommerce

Top 5 Facebook updates for week ending March 4

Posted by Aimee Pagano

Mar 6, 2017 11:02:34 AM

Want to stay up-to-date about the latest news, updates and happenings in the world of online marketing? Subscribe to our mailing list for weekly updates. This week, we've compiled a list of the latest Facebook updates for the week ending March 4, 2017:

1) 5 Tips To Creating An Unbeatable Facebook Ad Campaign:

Are you trying to nurture leads through Facebook ad campaigns? This Kissmetrics blog post describes the tweaks that you should implement while running your ad campaigns. Follow these tips to improve your ad campaigns.

 2) How To Refine Your Facebook Audience For Better Ad Targeting:

Another great post related to Facebook ads is published by Social Media Examiner. This article explains how three Facebook custom audience segments can be built and analyzed.

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Topics: facebook, social media, news

Facebook Page Design Changes:  What Businesses Can Expect

Posted by Marissa Kasarov

Oct 9, 2016 9:28:44 PM

Facebook is in the process of rolling out new design changes for business pages.  So, the question on every marketer’s mind - what’s going to change? Let’s take a look at some of these layout changes that you and your business can prepare for and make sure that you’re ready for Facebook’s new age:

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Topics: facebook, social media, Facebook Pages

How to Use Facebook Ads to Target More Local Customers

Posted by Marissa Kasarov

Aug 18, 2016 6:07:26 PM

If your business is looking to connect with more of a local customer base, then the specific targeting capabilities of Facebook ads should definitely be a part of your overall marketing strategy.

Facebook ads are a great way to reach local consumers in your area in a quick, easy and cost-effective manner. Their ability to target ads directly to consumers based on specified location is absolutely invaluable.

So, how do these ads work, and how can you use them to target local customers? Just follow these simple steps:      

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Topics: facebook, Lead Generation, Local Business

Get Done-for-You Content with Our Social Media Packages

Posted by Lisa Kirschner

Oct 30, 2014 7:20:40 PM

I get dozens of phone calls, emails and requests each week from people who are absolutely overwhelmed with the thought of writing content for their social media channels and other marketing campaigns. Most modern-day marketers know that social media is important and they know that they should be posting content regularly, but the thought of cranking out content on a consistent basis is terrifying.

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Topics: facebook, twitter, linkedin, social media, done for you

Facebook Offers Security Tips For Small Business Pages

Posted by Julie Lyons

Oct 24, 2014 9:52:00 AM

Continuing its National Cyber Security Awareness Month campaign, the Facebook security team released an infographic with tips about managing roles and securing logins and mobile devices.

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Topics: facebook, social media

Facebook Adds “Your Pages” Box To Page Administrators’ Timelines

Posted by Julie Lyons

Sep 30, 2014 9:30:00 AM

How'd you like a reminder to update your business' Facebook page? Facebook recently launched a new "Your Pages" module at the top of many page administrators’ feeds.

The new module is located in the upper-right hand corner of admins’ timelines. It shows a snapshot of how well a page is doing, showing rolling weekly figures for new page likes and average post reach. 

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Topics: facebook, social media

Measuring Conversions on Facebook, Across Devices and in Mobile Apps

Posted by Julie Lyons

Aug 29, 2014 1:00:00 PM

Facebook recently launched cross-device reporting for Facebook ads, enabling advertisers to see for the first time how people are moving between devices—across mobile apps and the web—before they convert.
Cross-device conversions are becoming increasingly common as people move between their phones, tablets and desktop computers to interact with businesses.
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Topics: facebook, social media, Analytics, measurement

Facebook Tests Buy Button for Users to Buy Products

Posted by Julie Lyons

Aug 11, 2014 9:00:00 AM

Facebook announced the testing of a new feature to help businesses drive sales, through Facebook, in their News Feed and on Pages.

With this feature, people on desktop or mobile can click the “Buy” call-to-action button on ads and Page posts to purchase a product directly from a business, without leaving Facebook. Rather than having to click through to a merchant’s website, users can enter credit card info directly into Facebook or use a card on file to complete the checkout flow in-line.

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Topics: facebook, social medai

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About JUMP START

The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

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