JUMP START Blog and Online Community

In digital marketing, don’t be afraid to lead your tribe

Posted by Joanna Ellis-Escobar

May 14, 2018 7:30:00 AM

So often, as content marketers and online digital strategists, we see the same thing in our clients. Fear.

Despite what they may say the reason is for not biting the proverbial bullet and taking the reins on their digital presence, more often than not, it’s the result of one little thing: fear of charging the unknown.

Clients are afraid of what they don’t know. They’re afraid to take the leap and plunge into the dark waters of digital marketing.

They’re afraid to start that blog, because what if nobody reads it?

They’re afraid to put together and execute their social media campaign, because what if nobody follows them?

They’re afraid to revamp and modernize their decade(s)-old website, because how can they sell that (read: justify) cost to their boss? 

If you’re afraid of trying to navigate those murky waters alone, I say this: you are NOT alone. You do, in fact, have a tribe. You just need to find them.

Digital marketing guru, entrepreneur and blogger Seth Godin coined the idea of tribes in marketing. Got an extra 18 minutes? Check out Godin’s inspiring TedTalk, The tribes we lead). Gone are the days of mass marketing and cold-calling…and with their exit was born the idea of connecting with your audience. You don’t have to go find them, they will come to you. 


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Topics: Industry Leaders, Inbound Marketing, digital marketing, attract, inbound, marketing strategy, success, thought leadership

Hilarious Mashup of Matt Cutts from Google

Posted by Lisa Kirschner

May 15, 2012 11:44:59 AM

Sam Applegate, a developer who apparantly has way too much time on his hands, has created this hilarious mashup video of Matt Cutts:

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Topics: flair interactive, Interesting and Useful Sites, SEO, matt cutts, Miscellaneous, google, mashup, lisa kirschner, Industry Leaders

Google's Take on Marketers as Publishers

Posted by Lisa Kirschner

May 10, 2011 5:23:00 AM

Fantastic video from my former colleague Jim Lecinski, who is now the Managing Director of U.S. Sales at Google, about the tremendous shift that has occurred in marketing during the last few years:

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Topics: Content Management, content development, Online Marketing, flair, content, Interesting and Useful Sites, content strategy, interactive, Miscellaneous, google, jim lecinski, marketers, publishing, Industry Leaders

Announcing the Joomla! Community Magazine

Posted by Lisa Kirschner

Jul 2, 2010 4:03:21 AM

The Joomla! Community Magazine has launched! Check it out:


It includes articles and information about current Joomla! topics, extensions, events, interviews with industry leaders and more. Created by a team of volunteer writers, editors and Joomla! experts, it provides dynamic, informed and useful information about everything Joomla!. Bookmark it and check back often.

Lisa Kirschner
Managing Editor, Content 911 Blog
Managing Director, Flair Interactive Services

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Topics: web, Content Management, kirschner, CMS, flair, Interesting and Useful Sites, CMS Tools, joomla, interactive, Miscellaneous, Industry Leaders

The iPad, the Kindle, and the Future of Books : The New Yorker

Posted by Lisa Kirschner

Apr 28, 2010 9:56:43 AM

Excellent recap of the history between Amazon.com, Apple and traditional publishing houses by Ken Auletta at The New Yorker. This has forever changed my view of Amazon!

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Topics: digital publishing, Content Management, content development, amazon, flair, steve jobs, kindle, content strategy, apple, Miscellaneous, ipad, ken auletta, lisa kirschner, ebooks, jeff bezos, Industry Leaders

Technology, Video Games and the User Experience of the Future

Posted by Lisa Kirschner

Apr 23, 2010 10:46:29 AM

Check out this brilliant presentation by Jesse Schell, the founder of Schell Games, the former creative director of the Disney Imagineering
Virtual Reality Studio, and a faculty member of the Entertainment Technology Center at Carnegie Mellon University:

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Topics: flair interactive, facebook, Online Marketing, Interesting and Useful Sites, content strategy, Miscellaneous, video games, social networking, user experience, lisa kirschner, web 2.0, jesse schell, E-commerce, Industry Leaders


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