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The difference between good and great marketing

Posted by Joanna Ellis-Escobar

Aug 20, 2018 1:52:00 PM

Good marketing makes the company look smart.

Great marketing makes the customer feel smart"

~ Joe Chernov

Which is more important to you? How your brand LOOKS? Or how you make your customers feel?

It's an interesting question, and one that Joe Chernov sums up nicely - because while good marketing isn't actually all that hard to do, GREAT marketing isn't something you can just wing. There's a sort of formula you can follow, a recipe to create and implement a great marketing strategy - whether you're launching a website, rebranding, creating packaging, blogging, email marketing, or really, anything else, you simply need to:

  • Research
  • Write/create
  • Post
  • Promote
  • Rinse
  • Repeat
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Topics: Marketing Trends, inbound marketing tips, how to, content marketing strategy, branding, brand strategy, seo marketing, social media marketing, marketing, inspirational quotes

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