JUMP START Blog and Online Community

Mobile Marketing Basics

Posted by Lisa Kirschner

Mar 13, 2012 5:00:00 AM

Implementing a mobile marketing plan into your current marketing strategy really isn’t all that difficult and it’s actually less expensive than you think. It can’t be stressed enough that mobile marketing is about consistency and commitment. You have to think about what you want to offer your customers, how you want them to react to the offer and what you will do to see it through.

Business is about building relationships and mobile marketing is no different. In order to be successful in offering your customers what they want, you have to first know what they want.

Read More

Topics: Content Management, flair interactive, Online Marketing, development, marketing, MMA, content strategy, iphone, Miscellaneous, social networking, mobile marketing association, ipad, lisa kirschner, android, mobile

Using Online Videos To Promote Your Business

Posted by Lisa Kirschner

Mar 5, 2012 3:30:00 AM

Are you a small business owner or web manager? If so, how is your business doing?

Read More

Topics: promote, videos, Content Management, content development, flair interactive, Online Marketing, viral, development, marketing, business, online, content strategy, Miscellaneous, social networking, lisa kirschner, youtube

Understanding SEO Techniques

Posted by Lisa Kirschner

Mar 1, 2012 2:47:00 AM

Search engine optimization (SEO) should be an integral part of every business owner's or web manager's marketing arsenal. You can significantly boost your traffic, conversions and sales by following the right SEO methods and techniques, which I've described below.

Read More

Topics: spiders, meta data, relevance, search engine, Content Management, content development, flair interactive, sef url, Online Marketing, development, content strategy, SEO, Miscellaneous, social networking, site map, optimization, lisa kirschner

The Perils of Perfectionism in Web Development

Posted by Lisa Kirschner

Jan 19, 2012 3:00:00 AM

Finding work/life balance in today’s busy and highly competitive world could never be described as easy.  For most perfectionists, however, it is downright impossible. I see this play out every day when I'm working with busy web and marketing managers who have huge To Do lists and virtually no personal lives.

Read More

Topics: web, Content Management, content development, flair interactive, Online Marketing, perfectionism, pareto, development, marketing, content strategy, Miscellaneous, lisa kirschner, principle

What are SOPA and PIPA?

Posted by Lisa Kirschner

Jan 18, 2012 2:43:22 AM

So are you hearing a lot about the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) today?

Read More

Topics: Content Management, content development, flair interactive, development, content strategy, Miscellaneous, lisa kirschner, PIPA, SOPA

Interesting Video about Google Panda

Posted by Lisa Kirschner

Dec 29, 2011 10:02:00 AM

As 2011 comes to a close, we at Flair are getting slammed with frantic calls from potential clients who want to know why they've seen a decrease in traffic to their site during the last few months. While Google's Panda update (a change to their algorithm earlier this year) may not be the cause of all traffic changes, it's certainly had a huge impact on many sites and businesses this year.

Read More

Topics: ranking, Content Management, content development, Online Marketing, kirschner, lisa, flair, panda, development, Interesting and Useful Sites, content strategy, interactive, SEO, Miscellaneous, google, serp, search engine optimization

EXCERPT: Customizing SharePoint: Start with the Solution or the Business Problem?

Posted by Lisa Kirschner

Aug 9, 2011 12:54:49 PM

Before you begin adding customization tools to SharePoint to create a solution for your business, you must understand your company’s business problem. In this article, I cover a few important areas you need to address before you look at technology...

via www.cmswire.com

Hear, hear! I couldn't have said it better myself!

In this CMS Wire article, author Jennifer Mason is really just providing a gentle reminder that "You have to know where you're going in order to figure out how you're going to get there" or "Don't put the cart before the horse."

This is a problem that I see businesses struggling with all the time. I've had dozens and dozens of conversations with clients who really want to select a technology language or tool before they've really determined what they're trying to do.

Study this article carefully if you're planning to customize SharePoint or any CMS. You'll save yourself lots of time and frustration, and your end result will be better because you've taken the time to think through your business goals carefully.

Lisa Kirschner
Managing Director, Flair Interactive Services Inc.
Managing Editor, Content 911 Blog

Read More

Topics: Content Management, CMS, flair, CMS Wire, development, Interesting and Useful Sites, CMS Tools, content strategy, jennifer mason, interactive, Miscellaneous, strategy, sharepoint, customize

Typical Projects Handled by Flair Interactive

Posted by Lisa Kirschner

May 19, 2011 6:10:00 AM

Flair Interactive is a web agency specializing in content management, but we often receive questions about exactly what we do for our clients.

Read More

Topics: web, Content Management, content development, Online Marketing, kirschner, CMS, flair, design, development, content, content strategy, interactive, Miscellaneous, information architecture, usability, social networking, services, E-commerce

How to Install a Joomla 1.5 Template

Posted by Lisa Kirschner

Apr 21, 2011 6:17:00 AM

Want to know how to install a template for your Joomla 1.5 web site? In this video, I'll show you how to do it in 10 minutes or less.

Read More

Topics: Content Management, template, kirschner, flair, development, joomla 1.6, CMS Tools, drupal, interactive, Miscellaneous, joomla 1.5, wordpress

Joomla! Community Magazine - February 2011

Posted by Lisa Kirschner

Feb 12, 2011 5:09:00 AM

The February issue of the Joomla! Community Magazine is available now at the Joomla! site:

Read More

Topics: Content Management, flair interactive, Online Marketing, CMS, development, Interesting and Useful Sites, CMS Tools, joomla, Miscellaneous, joomla community, lisa kirschner, website

Subscribe

Connect with Us

About JUMP START

The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

Categories

View All