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Top content marketing news for week ending 8/10/18

Posted by Joanna Ellis-Escobar

Aug 10, 2018 6:40:00 PM

Another week, another news roundup...Read on for the top four content marketing news stories that came out during the week of August 6 - 10th. And, yes, I know it's normally "top five" – check out our last entry for the week. (HINT: remember GDPR?)...it's technically not a content marketing news story, but worth the read and you can bet you'll see it on our radar as it plays out. 

  1. How to align your content marketing and PR strategies (Forbes) 
    An interesting perspective on a topic we see many brands struggle with – how to align the two major roles of PR and content marketing.   
  2. Can content marketing exist in a non digital space? (Skyword's ContentStandard)
    This may be my fave article of the week (both content marketing related and non...). Often, we hear clients lamenting the idea that "their customer" doesn't read blogs or care about social, so why should they use content marketing in their branding efforts?  (I'd argue they should be asking "how").
  3. 'Social has gotten more difficult': Marketers mull the pitfalls of content marketing (Digiday) 
    Real, timely, relatable reactions to how social has changed everything from how customer service and complaints go down, to internal issues stemming from a social presence – quotes recorded directly from town halls and working groups at the Digiday Content Marketing Summit in Vail, CO this week. 
  4. Where to turn for content marketing inspiration (Thomas)
    From analyzing competitive research to looking at customer conversations to staying on top of Google trends, this handy no-fuss checklist gives struggling content marketing strategists plenty of ideas to work from. 
  5. The United States finally starts to talk about data privacy legislation (MarTech) 
    While this last one technically isn't a direct content marketing piece, I feel it's important enough to include in this week's roundup. The beginning of 2018, I spent countless hours researching, understanding, advising and reporting on Europe's GDPR legislation (in case you've been under a rock and didn't hear about the EU's widespread, powerful, heavy handed privacy laws that were put into place a few months ago, you can catch up with these past blogs on the topic: [INFOGRAPHIC] The Ultimate Guide to GDPR and Top 3 GDPR resources...because you're almost out of time!). 
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Topics: content marketing strategy, content marketing news, content is king,, GDPR, CCPA, weekly roundup, top 5

Top 3 GDPR resources...because you're almost out of time!

Posted by Joanna Ellis-Escobar

May 24, 2018 7:30:00 AM

We know many of you are concerned about Friday's GDPR implementation deadline, so w e've put together a quick list of resources that can help you sort through what's needed.
 
Remember, anyone who gathers information from online visitors in the European Union (even if they are not purchasing anything!) needs to comply with GDPR in order to avoid potential hefty fines in the millions. Yes, millions.
 
We scoured all our faves to get you the best GDPR info out there. If you have questions about the new regulation set to go into effect on Friday, May 25, take a look at our top three GDPR resources or consult your legal counsel.  

1) What is GDPR and What is Your Web Host's Role in It? (SITEGROUND) - This fantastic Q&A webinar with our hosting partner Siteground and their legal counsel provides lots of useful information.

2) Get Ready for GDPR: Features You Can Start Using On Your Path to Compliance (HUBSPOT)
- This is specific to forms, collecting and storing data and unsubscribing/opting out — all very important components of GDPR.
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Topics: GDPR, General Data Protection Regulation, compliance, privacy policy

[INFOGRAPHIC] The Ultimate Guide to GDPR

Posted by Joanna Ellis-Escobar

May 4, 2018 2:21:06 PM

The EU’s General Data Protection Regulation (GDPR) enforcement clock is ticking, and with the May 25 deadline looming,

businesses across the globe are wondering if and how the 99 articles included in the new legislation will affect them. 

Did you know that anyone who has site visitors from the EU is affected by the GDPR, even if you don't sell products online?

The GDPR overhaul is the EU’s largest change to privacy policy in more than two decades. Intended to better protect its citizens by ultimately dictating how organizations collect, process and store personal data, the essence of the regulation is transparency from organizations and individual control over users’ own data and privacy. And with hefty fines outlined for noncompliance, companies are sitting up and taking notice.

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Topics: GDPR, Ecommerce, infographics, compliance, privacy policy

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