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VIDEO: What is A/B Testing, and How It Can Help Your Online Business

Posted by Mona Mangat

Apr 12, 2017 2:24:52 PM

If you want to take your marketing campaigns to the next level, you've got to test them. How do you do that? With A/B testing. It's sometimes called split testing. What is A/B testing? It's basically comparing two versions of a web page, email or banner to see which one performs better.

You can compare these by showing the two variants, calling them A and B, to similar visitors simultaneously. See which one gives the best conversion rate and then use that one moving forward! It's simple, but also necessary.

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Topics: videos, email marketing, increase traffic, metrics, a/b testing

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