I'm often amazed at how few marketers utilize Google Analytics. I frequently hear people say that it seems a little too overwhelming or even a little bit scary.
If you feel that way, you're not alone! The good news is that it actually is very easy to set up a few simple reports that will give you TONS of useful information about your web site and your online marketing efforts.
Below, I'm sharing a few of my favorite must-have reports that EVERY marketer should have. Keep in mind that you can configure these reports once and get weekly (or daily!) PDFs emailed to you, so 15-20 minutes of your time can offer a huge ROI and can really transform your marketing efforts. Here are some of my favorite GA reports: