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#TBT: Viral Content is King!

Posted by Aimee Pagano

Apr 6, 2017 9:00:00 AM

Viral content is different than any other form of marketing content. It's in a category of its own. I see it as the sardonic hipster teenager of the family who doesn’t study but somehow aces all of his tests, and is constantly pontificating about some profound realization that just occurred to him.

So why is this kid so popular? Why is he so successful? Flair Interactive provided some helpful thoughts on what makes content go viral back in October 2009. Now six years later, here are some additional thoughts on what makes viral tick and stick. Viral content tends to:

  • Give readers a sense of identity
  • Fuel readers' egos
  • Create connections
  • Promote causes
  • Entertain or amuse readers
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Topics: viral content, viral marketing

VIDEO - How to Create Remarkable Content

Posted by Mona Mangat

Mar 14, 2017 3:00:00 PM

Everyone is creating some kind of content, so much so that that the online marketplace is saturated and has become a very crowded place. It's also an environment where old-school methods of marketing cease to be effective, so it's time to put marketing activities like cold calling behind you and tap into the power of content marketing.

Obviously, you have to create valuable content before you can promote it. But how do you create remarkable content to get their attention? Check out this awesome video from Hubspot, which gives you step-by-step instructions to make content the key to your success online.

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Topics: viral content, web content, Content Marketing, marketing campaigns

How to Use Instagram to Build Your Brand's Image and Connect

Posted by Mona Mangat

Mar 9, 2017 6:30:00 AM

The word is out: Instagram is one of the most important marketing tools out there. With more than 500 million users, this social network is best geared towards small businesses who want to build their brand and engage new and existing customers.

It's important to have an arsenal of tools at your side so you can begin to unlock the unique marketing opportunities that social media platforms like Instagram can provide. You'll have to incorporate it into your existing workflow, but it's definitely worth the effort.

It's an exciting way to give your audience a visual idea about who you are. Using Instagram, you can share photos and videos with hashtags, allowing you to connect directly with your customers. The more you use it, the more you will learn how to create compelling content that will engage viewers and spark conversation online. Word of mouth is still the top way for people to learn about your brand, and this is one way to start a conversation by sharing your content across all platforms.

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Topics: viral content, instagram, marketing campaigns, instagram marketing

#TBT: How to Enjoy Successful Video Marketing

Posted by Aimee Pagano

Mar 2, 2017 9:00:00 AM

Hyperfine Media reports that video ads increase purchase intent by 97% and increase brand association by 139%. With those numbers, it’s no wonder they also report video ad spending reaching $5.4 Billion by the end of 2016.

But, if you’re a marketer, you don’t need these stats to know that you need to incorporate video into your overall marketing strategy. You’re already doing it on some level. Whether you’re seeing the results you want may be a different story.

Flair Interactive’s Julie Lyons offered up a helpful checklist on making the most of your marketing videos in her April 2014 #TBT Blog, How to Enjoy Successful Video Marketing. Since video is truly in constant motion, I’ve assembled a few more pointers that can take your camera work to new levels.

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Topics: viral content, Content Marketing, Video Marketing, video optimization

5 Content Marketing Trends to Keep you Competitive in 2017

Posted by Hummad H

Jan 31, 2017 4:15:00 PM

As digital marketing evolves, new and revisited modern marketing techniques continue to surface. Content marketing now sits at the peak of these rising marketing trends and is projected to play a lead character in more and more organizations’ strategies moving forward.

As you develop your 2017 plan, how are you staying competitive and poised for growth? What contemporary approaches have you built into your 2017 budget? Take a look at these top trends in content marketing and determine what techniques might be a good fit for your organization.

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Topics: viral content, interactive marketing, content strategy, web content, Content Marketing, Inbound Marketing, marketing strategy, influencer marketing, marketing campaigns, strategic marketing plan, user generated content

Top 5 Food Marketing Campaigns in 2016

Posted by Aimee Pagano

Jan 6, 2017 2:38:25 PM

 

What better way to come out of the holidays than to focus even more on food?

Food and beverage manufacturers, distributors and service providers are always clamoring for new ways to better differentiate their products in a consumer-driven, health conscious, and safety- and sustainability-focused market.

Since 2016 brought some tasty and creative food and beverage marketing campaigns to the table, we thought we’d share some choice take-aways with you. Here are the top 5 campaigns of 2016.

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Topics: viral content, web content, Content Marketing, Inbound Marketing, marketing campaigns, beverage marketing, instagram marketing, online advertising, food marketing, food and beverage marketing

Top 5 Tech Viral Marketing Videos in 2016

Posted by Aimee Pagano

Jan 4, 2017 3:00:00 PM

Whether B2B, B2C, SaaS, cloud-based software or consulting services, the tech sector is leading the pack in terms of progressive and innovative marketing campaigns and approaches. They're trendy, provocative and mold-breaking tones and tactics command attention and pave the way for other business sectors. As such, we've pulled together a handful of our top 5 tech-based marketing videos from 2016.

Keep in mind, we recognize that the majority of technology-based companies don't have interminal budgets like these forerunners. These are still brilliant representations of companies that see their products and services the way their customers see them, and not the reverse. Even the smallest tech company can learn from these examples. What can you do to mimic their success on a smaller scale or with your current resources?

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Topics: viral content, web content, Content Marketing, commercial video, marketing campaigns, online advertising

Viral Content is King!

Posted by Stephanie Bach

Oct 27, 2009 5:07:00 AM

Here's a GREAT article on viral content, and why it matters beyond social media circles:

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Topics: web, viral content, Content Management, content development, flair interactive, Online Marketing, seth godin, flair, content strategy, social networking, blog

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The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

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