JUMP START Blog and Online Community

Top 5 Social Media Updates For Week Ending March 17, 2017

Posted by Hummad H

Mar 17, 2017 3:27:35 PM

There’s no doubt that social media has become an indispensable tool for business. With the continuing evolution of social platforms and technologies, it’s critical to be equipped with the right social media approaches to meet your goals.

To keep you current, competitive, and equipped, here’s an overview of the latest social media trends and tools:

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Topics: facebook, social media, Chatbots, Ecommerce

#TBT: How to Build a Successful Email Campaign

Posted by Aimee Pagano

Mar 16, 2017 12:23:26 PM

According to the Radicati Group, email use worldwide will top 3 billion users by 2020. While some industry experts are convinced that social media’s convergence with the ever depleting millennial attention span is going to erode email just as email depleted print, that number certainly presents a very different picture.  

Back in November 2013, Flair Interactive provided tips on building a successful email campaign. While that post is still relevant and accurate, in 2017, there are some definite changes in what defines and drives a successful email campaign.

So, what has changed in the last three years to keep email relevant, effective, and aligned with the technological trends that are impacting marketing as a whole? Let’s take a look:

 

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Topics: email marketing, social media, Content Marketing, Inbound Marketing, marketing automation

Top 5 Facebook updates for week ending March 4

Posted by Aimee Pagano

Mar 6, 2017 11:02:34 AM

Want to stay up-to-date about the latest news, updates and happenings in the world of online marketing? Subscribe to our mailing list for weekly updates. This week, we've compiled a list of the latest Facebook updates for the week ending March 4, 2017:

1) 5 Tips To Creating An Unbeatable Facebook Ad Campaign:

Are you trying to nurture leads through Facebook ad campaigns? This Kissmetrics blog post describes the tweaks that you should implement while running your ad campaigns. Follow these tips to improve your ad campaigns.

 2) How To Refine Your Facebook Audience For Better Ad Targeting:

Another great post related to Facebook ads is published by Social Media Examiner. This article explains how three Facebook custom audience segments can be built and analyzed.

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Topics: facebook, social media, news

Top 5 February 2017 Content Marketing Infographics

Posted by Aimee Pagano

Mar 2, 2017 4:00:00 PM

Clamoring for new ideas to apply to your content marketing strategy? Get helpful content marketing insights from February's top five infographics:

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Topics: content strategy, social media, Content Marketing, Inbound Marketing, infographics, marketing strategy, social advertising

#TBT: How to Attract More Traffic and Followers

Posted by Aimee Pagano

Feb 9, 2017 7:00:00 AM

If Collette, the CMO of a leading ERP software company, opened up a meeting with, “We’re not getting a lot of traffic on social media. I don’t think it’s necessary to maintain a presence anymore,” more than likely she’ll be laughed out of the meeting (at best). At worst, she’ll be packing up her desk.

Social media has made its mark as a viable marketing channel, and it’s not going anywhere any time soon. And for good reason…it works when executed in the right way.

But all too often, businesses set up their profiles and, after a few months, throw their hands in the air when they don’t instantly see a return on their efforts and investments. Having a social media presence simply becomes one of those "marketing things” that gets a checkmark on the list with very little strategy or structure behind it. Companies who don't wrap strategy around their social media profiles will undoubtedly see it less as a lead generator and more as a resource drain.

So how does Collette get the traffic she needs to meet her top-of-the-funnel goals?

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Topics: content development, social media, Content Marketing, Inbound Marketing, marketing strategy

#TBT: Why Aren’t My Blog Posts Generating Any Traffic?

Posted by Aimee Pagano

Feb 2, 2017 10:04:42 AM

You have some ideas. You want to share them. They seem interesting to you. You think others will be interested as well.

So you write and post a few blogs. And…crickets.

Why aren’t your blogs getting the red carpet treatment you thought they would? Well we at Flair Interactive gave you some potential reasons why in our #TBT April 2015 blog post, Why Aren’t my Blog Posts Generating Any Traffic? We offered some insights on how to set your blogs up for success.

Now, we’re sure you’ve since applied some of our tips to your overall approach and you’re now topping the ‘best bloggers of 2016’ list. In the event you’re not, or you’re just looking to hold that steady crown for 2017, here are a few more tips to get your blogs the recognition they deserve:

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Topics: content development, social media, blogging, Content Marketing, Inbound Marketing, marketing strategy

#TBT: What Should Be Included in My Content Marketing Strategy

Posted by Aimee Pagano

Jan 26, 2017 7:00:00 AM

Most of us have figured out at this point that Content Marketing isn’t a magical powder that gets sprinkled on our marketing plans and suddenly, all of our
goals are instantly met. No, content marketing is nothing more than a tried-and-true formula. Effective application of that formula is what truly yields success.

Queue nebulous time warp squiggles back to the year 2015 when Flair Interactive posted the blog, What Should be Included in My Content Marketing Strategy. While the blog is on point in terms of building and executing on an inbound marketing plan, in 2017, we’ve taken some measures to perfect the formulaic fairy dust even more. As you dive into your plan this year, keep these additions in mind:

Create data-driven goals—this is still very much the starting point of your content strategy. While not much has changed here since 2015, you’ll want to make sure your goals are clearly defined and mutually agreed upon by everyone. Ensure your ‘wins’ or ‘milestones’ are marked and attainable. Finally…do your homework. Avoid arbitrary, executive-driven numbers. Look at your competitors, your metrics, what’s worked, and what hasn’t worked before getting to an achievable number.

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Topics: content development, email marketing, social media, Content Marketing, digital marketing, marketing strategy, email automation, marketing automation, marketing budget

#TBT: Typical Projects Handled by Flair Interactive

Posted by Aimee Pagano

Jan 19, 2017 7:30:00 AM

As inbound marketers, it’s our responsibility to provide our clients the best-of-the-best in modern, customized marketing services. 

In 2009, we published a "Typical Projects Handled by Flair Interative" blog post and video that described our services. While we still offer all of the services described in that video, our core focus has shifted during the last eight years to focus on inbound marketing. But one thing remains the same...our number-one priority is to deliver high-quality solutions that get results for all of our clients, and we do that by delivering tightly integrated inbound marketing campaigns and services.

To us, marketing tactics shouldn’t be isolated instances. They shouldn’t be disparate solutions to immediate problems or what we like to call short-term, reactive goals. They should be proactive and strategic in nature with both immediate incremental and long-term wins in mind.

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Topics: content development, email marketing, interactive marketing, social media, Content Marketing, Inbound Marketing, digital marketing, marketing strategy, email automation, strategic marketing plan, marketing automation, marketing budget

#TBT: Interactive Marketing Has Come of Age

Posted by Aimee Pagano

Jan 12, 2017 4:00:00 PM

Interactive marketing is trending right in line as it was forecasted seven years ago. In 2009, Flair Interactive posted the blog, Interactive Marketing Has
Finally Come of Age
. The blog cites an article by Forrester Research who forecasted that digital spending would nearly double in five years while ad budgets would decline. In fact, its exact predicted growth was a 9% increase in five years (from 12% of overall advertising spend in 2009 to 21% overall spend in 2016).

So, based on Forrester Research's prediction, let's get a pulse of where we're at as we enter 2017:

Overall Marketing Spend

  • Digital marketing spending is predicted to grow 12% in the next year, while budgets for traditional advertising will fall to 2%. (The CMO Survey)
  • B2B digital ad spending has increased 15% to $5.8 billion in 2014 — due largely to growth in native advertising, while display advertising is becoming less important. (MediaPost)
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Topics: content development, email marketing, interactive marketing, social media, Content Marketing, digital marketing, marketing strategy, email automation, marketing automation, marketing budget

Every Marketer Needs to Know These 7 Important Trends in 2017

Posted by Mona Mangat

Jan 11, 2017 9:08:43 AM

Planning out your marketing strategy for 2017 probably already happened in 2016, but despite being ready to meet the challenges of the new year, we encourage you to make sure you have considered these important trends and if you haven't, then make them a part of your strategy now, since they currently make up the key elements to a successful and effective Internet marketing plan.  
 
It never hurts to make tweaks here and there along the way, especially considering how fast content marketing is evolving—being digital, that's a given. So when planning and implementing moves, you're not just setting yourself up for 2017, but also for 2018 and beyond. A macro-oriented view will help you see the bigger picture on where you want your content marketing strategy to take your business. Here are the trends not to miss out on...

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Topics: promote, social media, Content Marketing, Video Marketing, increase traffic

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The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

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