JUMP START Blog and Online Community

Want to know how to add spark to your content marketing flame?

Posted by Joanna Ellis-Escobar

Jul 2, 2018 6:39:38 PM

Those who know me well will tell you...I can apply movie quotes to just about any scenario in life. Jerry Maguire, Ferris Bueller's Day Off and Field of Dreams are a few in particular I tend to over-use.

"Show me the money," 

"It's not show friends..."

"YOU'RE Abe Froman...the sausage king of Chicago???

and, of course,

"If you build it, they will come..."

But the latter really isn't true when it comes to marketing, or at least when it comes to content marketing. Because it doesn't matter how awesome your content is...if you're not throwing the gasoline on it, it's probably going to die out. So how do you add that spark to your content marketing flame?

One way is the oh-so-powerful social media. Social is bringing brand awareness through influencer marketing, audience connection, inbound marketing and even the odd unboxing trend that seems to have weirdly taken off in the last couple years. 

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Topics: social media, Content Marketing, personas, Inbound Marketing, inspirational quotes

Top 5 social media news articles for week ending 6/22/18

Posted by Joanna Ellis-Escobar

Jun 22, 2018 11:08:00 AM

Social media has single-handedly changed the face of marketing. In an industry that inherently grows and reinvents itself, the addition of social to marketing has added a whole new necessary level of thinking for marketers. We love the fast pace of social, so we're constantly reading to keep on top of our game, but we get it if you took a breather this week.

No worries...here are our favorite stories that came out in the last week. Our weekly top industry news post – this week, social's on deck. Happy reading and happy weekend!   

  1. How to solve 3 major social media marketing pain-points that continue to exist (Business 2 Community)
    B2C bridges the gap between just using social media in your marketing, and using it effectively. Learn how to overcome the three biggest pain-points marketers encounter when trying to use social to their advantage – from how to find and utilize time and resources, to validating your ROI (oh, hey boss), to staying on track with your consistency. 
  2. Looking for ways to improve your customer engagement on social media? Here are 8 (Entreprenuer)
    Eight rules for using social (and actually engaging, which is really the only point, no?) – from the no-brainers (post a lot, have a personality), to the less traveled path if you're just getting started
    (running promotions and campaigns to encourage engagement). 
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Topics: social, social networking, ubersocial, social media, social media marketing, social media news

How King Of Content Red Bull Used Its Wings

Posted by Joanna Ellis-Escobar

May 28, 2018 7:50:36 AM

There's no denying that in today's digital age, brand marketing and content go hand in hand. After all, content is king...

But remember, content can include all of the following:

  • pages on your website
  • blog posts
  • social media posts
  • premium downloadables
  • apps
  • games
  • videos
  • much, much more
Content is an extension of your overall marketing strategy.  Bottom line? If you're not taking advantage of all the ways you can use your content to enhance your brand-awareness, you're missing out on a H-U-G-E opportunity. 
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Topics: social media, Content Marketing, beverage marketing, viral marketing, social media marketing, red bull

Top social media marketing news updates for week ending 5/25/18

Posted by Kristin Muckerheide

May 25, 2018 3:46:22 PM

Like everything else digital...the world of social media is always changing. With new platforms and tools being developed all the time, there's a lot to keep up with.

The fact is, your customers are already using social media. And we all know you want to be where your customers are. But where do you start?

To help you stay on top of your game, the team here at Flair Interactive has gathered the top 5 social media marketing news updates for this week. 

Discover how to attract new prospects through your Facebook ads by using case studies and customer testimonials to build awareness and trust in your brand.

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Topics: top 5, social media, news, social media marketing

#TBT: Marketing strategies: They won't buy without these 6 elements

Posted by Kristin Muckerheide

May 10, 2018 7:30:00 AM

In this week's #TBT post, we take a look back at Digital Marketer's 2013 blog "They won't buy without these 3 elements (and they won't even know why)."

What are those three magical marketing strategies?

1. Social proof - you don't have to prove you're trustworthy if others clearly trust you
2. Scarcity - the theory of "you didn't know you needed it until you couldn't have it"
3. Sensory language - the power of language and how the brain responds
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Topics: social media, tips, Content Marketing, Inbound Marketing, tbt, social media marketing, throwbackthursday

Top 5 social media news for week ending 4/29/18

Posted by Kristin Muckerheide

Apr 27, 2018 8:00:00 AM

Have you been staying on top of the latest social media news updates? If not, the team here at Flair Interactive has you covered. Here are five of the latest social updates for this week: 

Just about everyone and their mother (and their grandmother, at that) is on Facebook, or at least has used it at some point. But do you know all the helpful tools and features you can use on Facebook as a marketer? This article takes you through 12 such features that might be helpful to you in your social media marketing.

Overlooked features seems to be a theme this week. But this article doesn't just talk about Facebook; it talks about how to make sure your marketing is effective among ALL social networks you choose to use in your social media marketing strategy.

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Topics: top 5, social media, news, social media marketing

#TBT: How to create a modern social media strategy

Posted by Kristin Muckerheide

Apr 26, 2018 7:45:00 AM

Back in 2014, we wrote a blog post that offered a few social media tips. Four years later, social media is as important as ever. 

In our last blog post, we noted that the majority of marketers use social media for:

  • customer loyalty
  • improving SEO
  • brand recognition and
  • to drive sales

Social media can also be a great way for your potential customers and leads to get to know you and your company. Often, potential customers may be interested in what you do and want to know more, but they don't feel comfortable enough to reach out yet. When you give them a little peek into your company, they'll start to get more comfortable and may reach out themselves to start a conversation.

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Topics: social media, tips, tbt, social media marketing, throwbackthursday

#TBT: 3 ways to delight your online community

Posted by Kristin Muckerheide

Apr 19, 2018 7:30:00 AM

Back in 2012, MOZ posted a great blog and video about how to delight the pants off of your community. 

It had some helpful tips, including:

  • Give them points/thumbs up/stars
  • Thank them
  • Be human
  • Show personality
  • Make it easy
  • Take it to email
  • Take it offline
  • Make it personal
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Topics: Online Marketing, social media, tips, Inbound Marketing, inbound, tbt, throwback thursday

How we got 883 likes and a 314% traffic increase in one day

Posted by Lisa Kirschner

Jun 2, 2017 12:11:50 PM

You know how all of those so-called "marketing experts" are telling you that they know the ONE guaranteed way for you to increase traffic or generate more leads and conversions online?

Or do you ever feel like you can't keep up with the latest industry terms and "sure-fire tactics" that everyone insists are the ONLY way to go to increase traffic, leads and conversions? It's enough to make your head spin sometimes.

Here at Flair, we don't offer a cookie-cutter or one-size-fits-all approach and we don't rely on one approach for our own internal marketing efforts either. However, we do carefully track what we're doing to determine which tactics, campaigns and content work best for our own particular audience and business, just as we do with our clients.

That's why some metrics from a marketing campaign that we did this week really caught our attention. Yesterday (Thursday, June 1 2017), we published a blog post with an infographic titled "5 quick ways to improve your SEO and rankings" at 2:09 p.m. We then shared it on all of our social media channels and boosted the post for $63 (a max of $9 per day for 7 days), choosing to show it to people who fit our target audience for that particular service (owners and managers at small businesses within the U.S., Canada, the United Kingdom and India).

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Topics: traffic, facebook, social media, PPC, traffic increase

Top 5 Social Media Updates For Week Ending March 17, 2017

Posted by Hummad H

Mar 17, 2017 3:27:35 PM

There’s no doubt that social media has become an indispensable tool for business. With the continuing evolution of social platforms and technologies, it’s critical to be equipped with the right social media approaches to meet your goals.

To keep you current, competitive, and equipped, here’s an overview of the latest social media trends and tools:

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Topics: facebook, social media, Chatbots, Ecommerce

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The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

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