JUMP START Blog and Online Community

How King Of Content Red Bull Used Its Wings

Posted by Joanna Ellis-Escobar

May 28, 2018 7:50:36 AM

There's no denying that in today's digital age, brand marketing and content go hand in hand. After all, content is king...

But remember, content can include all of the following:

  • pages on your website
  • blog posts
  • social media posts
  • premium downloadables
  • apps
  • games
  • videos
  • much, much more
Content is an extension of your overall marketing strategy.  Bottom line? If you're not taking advantage of all the ways you can use your content to enhance your brand-awareness, you're missing out on a H-U-G-E opportunity. 
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Topics: social media, Content Marketing, beverage marketing, viral marketing, social media marketing, red bull

Top social media marketing news updates for week ending 5/25/18

Posted by Kristin Muckerheide

May 25, 2018 3:46:22 PM

Like everything else digital...the world of social media is always changing. With new platforms and tools being developed all the time, there's a lot to keep up with.

The fact is, your customers are already using social media. And we all know you want to be where your customers are. But where do you start?

To help you stay on top of your game, the team here at Flair Interactive has gathered the top 5 social media marketing news updates for this week. 

Discover how to attract new prospects through your Facebook ads by using case studies and customer testimonials to build awareness and trust in your brand.

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Topics: top 5, social media, news, social media marketing

#TBT: Marketing strategies: They won't buy without these 6 elements

Posted by Kristin Muckerheide

May 10, 2018 7:30:00 AM

In this week's #TBT post, we take a look back at Digital Marketer's 2013 blog "They won't buy without these 3 elements (and they won't even know why)."

What are those three magical marketing strategies?

1. Social proof - you don't have to prove you're trustworthy if others clearly trust you
2. Scarcity - the theory of "you didn't know you needed it until you couldn't have it"
3. Sensory language - the power of language and how the brain responds
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Topics: social media, tips, Content Marketing, Inbound Marketing, tbt, social media marketing, throwbackthursday

Top 5 social media news for week ending 4/29/18

Posted by Kristin Muckerheide

Apr 27, 2018 8:00:00 AM

Have you been staying on top of the latest social media news updates? If not, the team here at Flair Interactive has you covered. Here are five of the latest social updates for this week: 

Just about everyone and their mother (and their grandmother, at that) is on Facebook, or at least has used it at some point. But do you know all the helpful tools and features you can use on Facebook as a marketer? This article takes you through 12 such features that might be helpful to you in your social media marketing.

Overlooked features seems to be a theme this week. But this article doesn't just talk about Facebook; it talks about how to make sure your marketing is effective among ALL social networks you choose to use in your social media marketing strategy.

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Topics: top 5, social media, news, social media marketing

#TBT: How to create a modern social media strategy

Posted by Kristin Muckerheide

Apr 26, 2018 7:45:00 AM

Back in 2014, we wrote a blog post that offered a few social media tips. Four years later, social media is as important as ever. 

In our last blog post, we noted that the majority of marketers use social media for:

  • customer loyalty
  • improving SEO
  • brand recognition and
  • to drive sales

Social media can also be a great way for your potential customers and leads to get to know you and your company. Often, potential customers may be interested in what you do and want to know more, but they don't feel comfortable enough to reach out yet. When you give them a little peek into your company, they'll start to get more comfortable and may reach out themselves to start a conversation.

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Topics: social media, tips, tbt, social media marketing, throwbackthursday

#TBT: 3 ways to delight your online community

Posted by Kristin Muckerheide

Apr 19, 2018 7:30:00 AM

Back in 2012, MOZ posted a great blog and video about how to delight the pants off of your community. 

It had some helpful tips, including:

  • Give them points/thumbs up/stars
  • Thank them
  • Be human
  • Show personality
  • Make it easy
  • Take it to email
  • Take it offline
  • Make it personal
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Topics: Online Marketing, social media, tips, Inbound Marketing, inbound, tbt, throwback thursday

How we got 883 likes and a 314% traffic increase in one day

Posted by Lisa Kirschner

Jun 2, 2017 12:11:50 PM

You know how all of those so-called "marketing experts" are telling you that they know the ONE guaranteed way for you to increase traffic or generate more leads and conversions online?

Or do you ever feel like you can't keep up with the latest industry terms and "sure-fire tactics" that everyone insists are the ONLY way to go to increase traffic, leads and conversions? It's enough to make your head spin sometimes.

Here at Flair, we don't offer a cookie-cutter or one-size-fits-all approach and we don't rely on one approach for our own internal marketing efforts either. However, we do carefully track what we're doing to determine which tactics, campaigns and content work best for our own particular audience and business, just as we do with our clients.

That's why some metrics from a marketing campaign that we did this week really caught our attention. Yesterday (Thursday, June 1 2017), we published a blog post with an infographic titled "5 quick ways to improve your SEO and rankings" at 2:09 p.m. We then shared it on all of our social media channels and boosted the post for $63 (a max of $9 per day for 7 days), choosing to show it to people who fit our target audience for that particular service (owners and managers at small businesses within the U.S., Canada, the United Kingdom and India).

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Topics: traffic, facebook, social media, PPC, traffic increase

Top 5 Social Media Updates For Week Ending March 17, 2017

Posted by Hummad H

Mar 17, 2017 3:27:35 PM

There’s no doubt that social media has become an indispensable tool for business. With the continuing evolution of social platforms and technologies, it’s critical to be equipped with the right social media approaches to meet your goals.

To keep you current, competitive, and equipped, here’s an overview of the latest social media trends and tools:

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Topics: facebook, social media, Chatbots, Ecommerce

#TBT: How to Build a Successful Email Campaign

Posted by Aimee Pagano

Mar 16, 2017 12:23:26 PM

According to the Radicati Group, email use worldwide will top 3 billion users by 2020. While some industry experts are convinced that social media’s convergence with the ever depleting millennial attention span is going to erode email just as email depleted print, that number certainly presents a very different picture.  

Back in November 2013, Flair Interactive provided tips on building a successful email campaign. While that post is still relevant and accurate, in 2017, there are some definite changes in what defines and drives a successful email campaign.

So, what has changed in the last three years to keep email relevant, effective, and aligned with the technological trends that are impacting marketing as a whole? Let’s take a look:

 

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Topics: email marketing, social media, Content Marketing, Inbound Marketing, marketing automation

Top 5 Facebook updates for week ending March 4

Posted by Aimee Pagano

Mar 6, 2017 11:02:34 AM

Want to stay up-to-date about the latest news, updates and happenings in the world of online marketing? Subscribe to our mailing list for weekly updates. This week, we've compiled a list of the latest Facebook updates for the week ending March 4, 2017:

1) 5 Tips To Creating An Unbeatable Facebook Ad Campaign:

Are you trying to nurture leads through Facebook ad campaigns? This Kissmetrics blog post describes the tweaks that you should implement while running your ad campaigns. Follow these tips to improve your ad campaigns.

 2) How To Refine Your Facebook Audience For Better Ad Targeting:

Another great post related to Facebook ads is published by Social Media Examiner. This article explains how three Facebook custom audience segments can be built and analyzed.

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Topics: facebook, social media, news

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The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

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