One of the most important parts of a content marketing strategy is offering fun-to-read, informative and interesting content that make your readers excited to click and find out more. However, the title of your content can have a huge impact on how successful it is at generating interest and motivating your readers to take action.
One of the most effective formats for an article or blog post is the listicle or list article. A listicle is enticing, because it promises upfront to condense any subject matter into a manageable number of bullet points or steps that a reader can use and implement.
The listicle is a favorite for good reason: it works. The main reason for this is that it has the power to grab the reader's attention simply from the power of its headline.
This kind of content often lends itself well to evergreen topics and tips that are very popular. Readers love easy headlines that are also quickly consumable. Lists that offer a number of reasons, secrets, types or ways to do something will capture an audience's attention, because they make a very clear promise about what’s in store for the reader. They also entice the reader to click, but you'll have to deliver quality content if you want to keep the reader engaged. Listicles can do that effectively, time and time again.
These types of posts are perfect for building your authority in a certain field or demonstrating mastery in a specific area of expertise. When it comes to business blogging, it's key to show what you know and put it in a format that's easy to consume.