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Top 5 Marketing Events in SEPTEMBER

Posted by Joanna Ellis-Escobar

Aug 27, 2018 1:08:00 PM


Conferences are great for many things: learning, networking, growing your knowledge base to get closer to your goals...but how do you know which to attend? Each month, we let you know our faves, so you can book your tickets and show up, ready to learn without the fear or anxiety of not knowing what you're getting yourself in to. 

What? HubSpot's Inbound
When? September 4-7, 2018
Where? Boston, MA
The holy grail of all-things-marketing. Join the more-than-20,000 attendees for what's sure to be one of the top conferences of the year, put on by the industry leaders at HubSpot. Oh and did we mention DEEPAK CHOPRA will be there? #BowDown.

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Topics: content marketing strategy, Content Marketing, Content Marketing World, Hubspot, inbound, content marketing conferences, conferences, thought leadership

How to post a blog in HubSpot in 12 easy steps...

Posted by Joanna Ellis-Escobar

May 15, 2018 12:48:45 PM

If you're wondering how to post a blog in HubSpot...I have two things to tell you: 

  1. You're not alone
  2. It's easier than you think

Let's take a look at just how easy it actually is...so read on, and you’ll be Content-is-Kinging it all the way to the coveted page one in no time.

For digital marketers, HubSpot is a phenomenal tool. For content marketers? It’s a dream. It's robust, versatile, scalable and powerful, with analytics that will basically blow your mind. And, did I mention…it can totally change how your content gets out there and who ends up reading it?

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Topics: blog posting, Hubspot, how to

Why HubSpot wants your marketing to fail

Posted by Kristin Muckerheide

Apr 21, 2018 9:30:00 AM

Stop what you're doing right now. Close your eyes, and picture your idea of success. What do you see?

A high-paying job? A fancy car? A business idea that took off? A happy relationship?

Now ponder this: in any of those images of success, do you see the risks that were taken and even the failures that happened alongside the success? Or do you only see the bright and shiny 'success,' packaged up in a pretty bow?

Chances are, you're in the latter camp—like most people. And because people believe success is often devoid of failure and struggle, it stops people from even trying. It's too big of a risk to try and possibly fail, they think, so why even begin? The same holds true for potentially challenging, time-consuming or risky marketing activities or campaigns. 

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Topics: failure, risk-taking, Hubspot, videos

How to Create a Workflow in Hubspot

Posted by Aimee Pagano

Apr 17, 2017 3:09:55 PM

Hubspot reports that "marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts."

Those are great odds and definitely worth pursuing.

If you haven't started a blog for your organization, now is a good time to do so. To get you started, here is a step-by-step guide to developing and posting a blog through Hubspot. 

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Topics: Inbound Marekting, workflow, Hubspot

4 awesome inbound marketing tools (one that will surprise you!)

Posted by Lisa Kirschner

Aug 10, 2016 7:00:00 AM

There are a lot of inbound marketing tools on the market today, so it's sometimes difficult to know which ones are good and which ones aren't worth the time or money needed.

Luckily, the Flair Interactive team has done the hard work for you and we've identified four must-have inbound marketing tools that will make your job easier—and will provide a high return on investment if they're implemented the right way.

Check out our free listicle to learn about the latest and greatest inbound marketing tools!

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Topics: Inbound Marketing, Hubspot, infographics

Hubspot Says These 3 Fears Scare People Away from Inbound

Posted by Lisa Kirschner

Oct 31, 2015 4:44:53 PM

Are you afraid to give away too much information to your site visitors and followers? Don't be!

According to Hubspot, that's one of the top three fears that stop people from embracing the inbound methodology. But don't let this hold you back, since educating your visitors is one of the MOST important things you can do gain a following and attract people to your brand.

Other top concerns, says Hubspot, include changing an existing sales process or sharing sales and revenue data with marketing teams (who, ironically, are typically expected to increase sales and revenue).

Read this spooooooky post from Hubspot to learn more about why people are afraid to utilize Hubspot and inbound—and what you can do to overcome these fears and get a better ROI on your marketing:


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Topics: Hubspot, Inbound Marketing, fear, inbound

Learn Hubspot with Our Free 5-Day Crash Course

Posted by Lisa Kirschner

Oct 1, 2015 5:36:33 PM

Are you a new Hubspot subscriber, but you're scratching your head about how to get started? Or have you heard a lot about Hubspot, but you're not exactly sure what all of the fuss is about? 

I'm thrilled to introduce our new and FREE 5-Day Hubspot Crash Course. This is a self-paced and simple email course that you'll receive over the course of five days.

Every day, you'll receive one email lesson that covers the basics of Hubspot—including:

  • what makes Hubspot so popular
  • who should use it
  • how to do basic tasks like blogging, social media, landing pages, calls to action (CTAs), forms and reporting
  • what else you should keep in mind as you get started with your marketing transformation
  • tips, tricks and special caveats that will help you work smarter, faster and more efficiently 

Click on the link below to enroll in the course, then sit back and relax while you review these quick and easy lessons.

Enroll in the 5-Day Hubspot Crash Course Now

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Topics: training, Hubspot, crash course

So Many Marketing Tools, So Little Time!

Posted by Lisa Kirschner

Apr 9, 2015 7:30:00 AM

I talk to a lot of marketers each week, and most of them have at least one thing in common: they're frustrated because they have to use a TON of tools to complete their day-to-day marketing responsibilities.

There are a zillion third-party tools on the market for email marketing, social media, landing pages, forms, analytics, reporting, customer relationship management, ecommerce and many others. And if you're like most other modern marketers, you have a hard time keeping up with the updates, user interfaces, training and login information for all of those disparate tools.

Often, smaller businesses try to save money by cobbling together low-cost tools and painfully trying hit-or-miss ways to integrate them together, even if they're not designed to work with one another. Sometimes it works and sometimes results are less than desirable.

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Topics: Hubspot

Some Hilarious 2015 Marketing Predictions

Posted by Lisa Kirschner

Dec 31, 2014 10:23:00 AM

Tired of all of the emails, blog posts and social posts you've been seeing about what will be hot, new and big in the marketing world in 2015?

Check out this hilarious 2015 Marketing Predictions interactive tool from our friends at Hubspot:

2015 Marketing Predictions Generator

This online tool allows you to randomly generate hilarious predictions for what will be "in" during 2015 using the latest buzz words, hot topics and trends that we've seen in 2014.

Now, we here at Flair stay up-to-date about the latest trends and best practices, because we're a Hubspot partner agency and we follow all of the latest news, industry publications and sites, and marketing events. And our clients pay us to pass those insights on to them!

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Topics: strategy, Hubspot, trends, 2015

Lisa Kirschner Talks Hubspot in Website Magazine

Posted by Lisa Kirschner

Oct 1, 2014 1:09:00 PM

Web_Site_Magazine_September_2014Have you heard a lot about Hubspot's content optimization system (COS) and you're wondering how it stacks up against other CMS tools?

Website Magazine asked me and nine other marketing experts to talk about what CMS tools we use and how those tools have helped us get better results from our online marketing efforts or our clients' online marketing efforts.

After the other marketers talk about how they're getting...well...predictable results from well-known tools such as Wordpress and Joomla, I close out the article with information about how Hubspot absolutely crushes these other tools.

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Topics: CMS, CMS Tools, lisa kirschner, Hubspot, web site magazine, media, hubspot cos, news


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