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How to Provide Your Marketing Team with Constructive Feedback

Posted by Marissa Kasarov

Oct 11, 2016 6:26:00 AM

Leading a marketing team is a big job. You have to define and communicate a marketing strategy, know how and when to give constructive feedback, and deliver it in a positive manner without disrupting team morale and productivity.

Here are some tips that will help you provide feedback clearly, concisely and respectfully:

  • Be clear and concise – Address your team with a clear message, and get straight to the point. Explain why you’re bringing a particular issue to their attention so that they can better understand where you’re coming from and be more motivated to actively change for the better. 
  • Set emotions aside – No matter what, always separate your emotions so that you can address your team in a calm, collective manner. If you go into a conversation angry or frustrated you’re only going to leave them in a defensive state causing miscommunication, unresponsive action and shut-down. 
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Topics: Management, marketing team, managing

How to Build and Manage a Stellar Inbound Marketing Team

Posted by Lisa Kirschner

Nov 4, 2015 8:42:43 AM

Hubspot CMO Mike Volpe (@mvolpe) recently released a fantastic Slideshare presentation about building and managing a powerful marketing team. This presentation is dead-on and offers some valuable advice about important factors that you should consider when recruiting, hiring, interviewing and running a results-focused group of marketers.

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Topics: managment, team, marketing team

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