JUMP START Blog and Online Community

Is Lead Scoring Right for Your Business?

Posted by Marissa Kasarov

Oct 28, 2015 5:44:23 AM

We hear a lot about how businesses can benefit from lead scoring.  In fact, some marketing automation platforms go so far as to say it’s a “must” for any inbound marketing program.  However, our friends at Hubspot tell us that there are certain instances where lead scoring is actually a waste of a marketer’s time, and we tend to agree.

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Topics: leads, Lead Generation

LinkedIn for Business

Posted by Lisa Kirschner

Jun 22, 2012 3:33:47 PM

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Topics: leads, traffic, Interesting and Useful Sites, Product Reviews, training, conversions, SEO, social networking, linkedin for business, linkedin

How to Convert More Website Leads

Posted by Lisa Kirschner

Jan 24, 2012 3:00:00 AM

In the B2C environment, most customers tend to do a bit of online research before actually placing an order, and the same is equally true--if not more so--with B2B customers.

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Topics: leads, Online Marketing, flair, interactive, Miscellaneous, web site, lisa kirschner, convert


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