After a hectic work week, it’s easy to feel a little loopy. But how about a little crazy, as coined by Jim Metcalf (see quote below)?
As marketers, we’re inherently split in multiple directions. We’re natural dichotomies. We work quickly but with precision. We work strategically and hands on. We work collaboratively and independently. But most importantly—we’re creative with an inherent drive for results.
This natural inclination to bend the rules just enough within structured environments, and think outside of unorthodox confines in order to get results is, in fact, what makes us marketers. So in this instance, “a little crazy”, , seems oddly appropriate.
In celebration of our sensible insanity, here are some viral marketing videos that truly accentuate our eccentricity.